LONDON – ITV has signed a deal to make classic series such as ‘Inspector Morse’, ‘Cold Feet’, ‘Captain Scarlet’ and ‘Brideshead Revisited’ available for download from the iTunes store.
BT has signed up Dragon’s Den business tycoon Peter Jones to replace Gordon Ramsey as the star of its Business TV ad campaign.
LONDON – Northcliffe Media, the regional news division of Daily Mail & General Trust, has been attracting a monthly audience of about 4.7m adults across all of its newspapers and websites, including the Nottingham Evening Post.
LONDON – Conde Nast has ploughed money into a major overhaul of flagship fashion website Vogue.com, introducing a raft of features aimed at attracting new users and increasing its use by existing ones.
(TrendHunter.com) The IQ Light lighting system is based on single interlocking module and choice of assembly pattern. It can be formed to more than 21 different lampshade designs. You can even create your own!
The kit contains 30 modules and is available in five different sizes, modules range in diameter from 12 to …
(TrendHunter.com) This year’s Milan furniture fair has produced really beautiful work by different design studies, including Front Design Studio. The Swedish company exhibited their “Shade†project at Spazio Rossana Orlandi using standard silhouettes of household items to produce really beautiful paper shading. E…
You’d think the Chicago Transit Authority would have foreseen a conflict in putting Grand Theft Auto: IV ads on its buses. But that’s a moot point now, since the ads are being taken down after complaints by the local Fox affiliate. Apparently, a flurry of recent shooting incidents has made the Chicago area sensitive to openly advertising video games based around violence and car theft. They may be overreacting, and people are certainly right to ask whether the CTA rejects ads for rowdy movies or TV shows. But it’s not like this hoopla is without precedent. Look for a new tagline on the next sequel: “Steal buses just like this one in GTA: V!â€
—Posted by David Kiefaber
(TrendHunter.com) Taiwanese designer Yuyen Chang makes jewelry that mimics human anatomy. Her “Orifice” collection includes pins, pendants, and rings made with flesh color material and metal and shaped to represent the various shapes and openings of the human body.
The attractive “Orifice” jewelry collection is dec…
LONDON – The cleaning products manufacturer Jeyes is re-launching its Parazone range with a marketing campaign with a strong focus on television, which begins later this month.
LONDON – Research firm Delib has launched a tool to track the conversations taking place between internet users on social networking websites. It is currently being used to measure the buzz around London’s Mayoral election.
LONDON – More than 150 activist groups worldwide have accused Olympic sponsor Coca-Cola of being ‘complicit in a humanitarian disaster in Tibet’ if the drinks company fails to force the International Olympic Committee (IOC) to reroute the Torch relay away from the region.
El Tesoro tequila considers itself one of the last truly authentic tequilas because it is crafted completely by hand using the same traditional methods that were used back in 1937. This print campaign via Publicis Mid America, Dallas, shows how this process hasn’t changed in over 70 years by using vintage photographs of workers in 1937 working in the same manner as their modern day counterparts.
Fermentation
To celebrate and pay tribute to the iconic Superstar, adidas Originals (with the help of 180LA) produced a pair of giant, SUV-size exact replicas, down to the fire-hose shoe laces. Housed in separate studios, they invited friends and artists at Surface2Air (NYC) and Upper Playground (San Francisco) to celebrate their own originality by customizing these huge sneakers – the right shoe for the East Coast and the left shoe for the West Coast.
For three days, the artists’ collectives (Surface2Air featuring Gordon Hull, Daniel Jackson and Alexia Stamatiou and Upper Playground featuring Sam Flores) went to work. Upon completion, the shoes were put on a flat bed truck and the two parties set off to meet in Venice Beach, CA. The showdown on the boardwalk drew L.A.’s finest “originals.â€
Today in the free newspaper Punkt SE it seems that Swedish Match is advertising for a new CEO – with the headline “CEO without a conscience wanted for Swedish match” and the body copy continues “Your job will be to literally walk over dead bodies in order to fulfill the goals that the board of directors want to achieve.”
But the ad was placed by Non Smoking Generation, not Swedish Match who apart from making matches also produce a lot of snus a moist powder tobacco similar to snuff that Swedes fancy instead of cigarettes. Replacing cigarettes with snus won’t save you from all kinds of tobacco related diseases and the Non Smoking Generation simply wants people to realize that snus isn’t as innocent as it’s made out to be in peoples minds.
Only if you look closely at the want ad will you spot the sender, the font and colors and style of the ad is consistent with Swedish Match’s job ads.
Create your own modern crest: http://www.scionspeak.com/
LONDON – Harveys has claimed that 30% of respondents to an SMS offer it ran as part of an interactive TV (iTV) campaign redeemed their mobile vouchers in its stores, making it more than 10 times more effective than an average direct mail campaign.
LONDON – PC World is targeting families with the launch of a consumer lifestyle magazine.
LONDON – A host of broadcasters have consulted lawyers to investigate the legality of an online broadband TV website called Zattoo.com, which is based in Switzerland and aims to have 450,000 registered UK users by the end of the year.
Advertising Agency: Young & Rubicam, Madrid, Spain
Creative General Director: Nicolás Hollander
Creative Director: Laura Garcia
Art Director: Marta Serrano
Copywriter: Lorena Serrano
Published: 2007
LONDON – Mother has created a spoof of a 1980s power ballad video for its latest Pot Noodle TV campaign.
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