Bring it to life.
Advertising Agency: By Vivas, Curitiba, Brazil
Creative Director: Marcos Steffens
Art Director: Alessandro Vieira
Copywriter: Fabrizio Pitz
Photographer: Studio M Photo
Published: March 2008
(TrendHunter.com) German design studio Ding3000 presented its exciting new collection Animal Tales during Salone del Mobile 2008. The collection consists of furniture, luminaries and accessories, all inspired by the animal kingdom. The collection received a Special Mention at the Design Report Award 2008.
Accordin…
(TrendHunter.com) Designer Serghei Tanas decided to do something about the fact that mobile phone technology has ignored the needs of the disabled thus far. It offers special features that will assist with the blind such as braille features.
“This phone features a braille keypad which will enable the blind to use t…
CHICAGO (AdAge.com) — The Wm. Wrigley Jr. Co. this morning announced it will merge with Mars, the maker of M&M's. The $23 billion deal, if approved, will create one of the world's largest confectionary companies.
Steve Rubel says what some have been saying for awhile now–there’s a growing need for storytellers. He actually says, “digital storytellers,” but I don’t see the need to make that distinction. The story will be told digitally. We know that.
Harvard Business Review last month noted that most executives cannot articulate the objective, scope, and advantage of their business in a simple statement. “If they can’t, neither can anyone else,” HBR posits. That’s not good.
Remember, much of the developed world is coping with The Attention Crash. If a company can’t tell pithy, authentic stories in the right places at the right time to the right people, someone else will. For more on this, I highly recommend the book Made to Stick.
As Jason Calacanis notes, there is a big market for people who know how to create or cultivate compelling content that pulls in people. To that end my employer is starting up Edelman Studios – a virtual content house that will identify online talent and pair them with brands. Many in the Hollywood community, ex-journalists and advertising/PR creatives will orient their careers in such a direction. Don’t be left behind. There’s plenty of need here.
I reoriented my career in this direction after reading the groundbreaking book, Digital Aboriginal in 2003. Of course, copywriters are already there from a skill set perspective. It’s just about understanding clever ads aren’t going to move many consumers, but well told stories will. The digital environment is a good place for these stories, but by no means is it the only place for them to live.
Ashton Kutcher will appear in the May issue of Details Magazine and already it’s generated controversy as some of the rather violent photos were already leaked online, making their rounds in the blogosphere. The cover of the magazine shows a very hip-looking Kutcher with the caption, “Ashton Kutcher…
Ashton Kutcher will appear in the May issue of Details Magazine and already it’s generated controversy as some of the rather violent photos were already leaked online, making their rounds in the blogosphere. The cover of the magazine shows a very hip-looking Kutcher with the caption, “Ashton Kutcher…
Armed with potent drugs and new technology, a dangerous breed of soldiers are getting ready to fight AmericaÂ’s future wars.
Hot women with big breasts always seem to get the bum deal and it makes no sense.
(TrendHunter.com) Here’s a sofa that’s quite literally to die for. If you want to add a touch of creepiness to your house, these awesome Coffin Couches should do the trick — they’re made of genuine recycled coffins. Perfect to lounge on while watching a scary movie…
“Our niche happens to be 18 gauge steel coffin…
LONDON – Nearly half a million DAB digital radios were sold in the first quarter of 2008 – up by 28% year-on-year, according to the Digital Radio Development Bureau.
Well, it’s better than Cue Cat.
(TrendHunter.com) Bringing a touch of naughty to the kitchen, each piece of Philippe Di Méo’s unique collection of erotic tableware, Souper Fin is inspired by sex and love toys. Let’s hope your date shares your sense of humor when she sees that wine bottle cap!
The collection is designed in collaboration with sev…
Instead of fighting actual obscenities, perhaps the FCC could start cracking down on lame humor based on stuff that rhymes with obscenities. They could start with this Toyota Tundra commercial. Yes, “truck†rhymes with a word you can’t say on free TV. But much of the dialogue here doesn’t even make sense. “Shut the truck up,†is a stretch, but contextually appropriate. “What the truck is your problem?†sounds like something my high school principal would have said. This kind of language is probably worse for children than the stuff they’re trying to avoid.
—Posted by David Kiefaber
(TrendHunter.com) If you like eccentric accessories, take a look at these Space Mermaid Bird Rings!
Although we’ve featured avian influences in fashion before, it was mostly in the form of elaborate couture headpieces and dramatically feathered gowns. For the most part, none of these looks have been realistically we…
(TrendHunter.com) Ashton Kutcher will appear in the May issue of Details Magazine and already it’s generated controversy as some of the rather violent photos were already leaked online, making their rounds in the blogosphere. The cover of the magazine shows a very hip-looking Kutcher with the caption, “Ashton Kutcher…
LONDON – TK Maxx, the labels-for-less retailer, is launching an ad campaign to promote its daily delivery of fashion brands.
If you want a glimpse into the mind-numbing, soul-crushing future of advertising, look no further than this bizarre promotion for NBC’s My Name Is Earl. Or is it for esurance? Or the new Speed Racer movie? It’s like one of those Russian dolls. Let me explain: First, there’s this banner ad on MSNBC. It offers to catch you up on the plot of My Name Is Earl with a summary by NBC president Jeff Zucker. That would be strange enough, except the NBC promotion is also “brought to you by esurance.†Clicking on the banner directs you to a pre-roll video for esurance, but the ad actually focuses on the insurance company’s tie-in with Speed Racer. After the pre-roll, you finally get to see the promotion you wanted to see. But guess what? Zucker starts off by showing you an esurance ad on his monitor! This fantastically pointless pig-pile of marketing doesn’t make me want to watch Earl, or buy insurance, or go see Speed Racer. It makes me want to throw Zucker in an alley with Roddy Piper and a pair of sunglasses.
—Posted by David Griner
Audi has been creating (or rather constructing) some fascinating spots lately, like the “strings” spot I wrote about a few months back.
This most recent spot from BBH London continues along the deconstruction & construction path, stylizing the internal workings of the Audi RS6 via Hugarian Gymnasts. Certainly not the first thing I would think of, but the suspension of reality and the acceptance of the gymnasts loosely representing the internals of an RS6 engine does something fairly powerful, and certainly creates an interesting spot.
So the ultimate question: do gymnastics, string figures, and automotive orchestras work to sell cars and change brand awareness? Or does it simply yield commercials that are interesting to watch?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
