Imperial Beer: Egg

Imperial Beer: Egg

Don’t drink and drive.
Imperial Beer

Advertising Agency: Giovanni + DraftFcb São Paulo, Brazil

GoShout.com.au: Bring it on?

GoShout.com.au: Bring it on?

Advertising Agency: Lava, Sydney, Australia
Creative / Director: Steven Hirst

Mentos Teens: Green

Mentos Teens: Green

It’s a puberty thing.

Advertising Agency: NeogamaBBH, Sao Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Vico Benevides
Retoucher: Roberto Jun
Illustrator: Tiago Hoisel
Copywriter: Isabella Paulelli

Financial Times research chief joins Mintel

LONDON – Robert Santiago, the head of the Financial Times’ commercial research division, has been hired by Mintel to provide research advice to the group’s executive-level clients.

Mentos Teens: Blue

Mentos Teens: Blue

It’s a puberty thing.

Advertising Agency: NeogamaBBH, Sao Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Vico Benevides
Retoucher: Roberto Jun
Illustrator: Tiago Hoisel
Copywriter: Isabella Paulelli

Mentos Teens: Yellow

Mentos Teens: Yellow

It’s a puberty thing.

Advertising Agency: NeogamaBBH, Sao Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Vico Benevides
Retoucher: Roberto Jun
Illustrator: Tiago Hoisel
Copywriter: Isabella Paulelli

Bristol-Myers Squibb Alca-Luftal: Star Wars

Bristol-Myers Squibb Alca-Luftal: Star Wars

Advertising Agency: Giovanni + DraftFcb São Paulo, Brazil

Bristol-Myers Squibb Alca-Luftal: First World War

Bristol-Myers Squibb Alca-Luftal: First World War

Advertising Agency: Giovanni + DraftFcb São Paulo, Brazil

Bristol-Myers Squibb Alca-Luftal: Battleship

Bristol-Myers Squibb Alca-Luftal: Battleship

Advertising Agency: Giovanni + DraftFcb São Paulo, Brazil

Guardian hires FT data head McPherson to replace Ping

LONDON – Guardian News & Media has appointed Daniel McPherson, the Financial Times’ head of database marketing, to succeed Charles Ping, who resigned as head of CRM in October.

Energizer: Bunny

Energizer: Bunny

Art Director / Illustrator / Photographer: Savchenko Denys
Copywriter: Ilya Lemekhov
Published: 2007

Guardian hires Daniel McPherson as head of database marketing

LONDON – Guardian News & Media (GNM) has appointed Daniel McPherson, the Financial Times’ head of database marketing, to succeed Charles Ping, who resigned as head of CRM in October.

Gyro launches standalone digital business

LONDON – Integrated agency Gyro International has consolidated all of its digital activity into a new business unit it is calling Mighty Mouse Digital.

Alac: Kitchen

Alac: Kitchen

Was last night really worth it?
It’s not the drinking – It’s how we’re drinking
Alcohol Advisory Council of New Zealand

Advertising Agency: Clemenger BBDO, New Zealand
Executive Creative Director: Philip Andrew (Duster)
Creative Director: Mark Harricks
Copywriters / Art Directors: Paul Young, Brigid Alkema
Retoucher: Geoff Francis

Alac: Hospital

Alac: Hospital

Was last night really worth it?
It’s not the drinking – It’s how we’re drinking
Alcohol Advisory Council of New Zealand

Advertising Agency: Clemenger BBDO, New Zealand
Executive Creative Director: Philip Andrew (Duster)
Creative Director: Mark Harricks
Copywriters / Art Directors: Paul Young, Brigid Alkema
Retoucher: Geoff Francis

Alac: Bedroom

Alac: Bedroom

Was last night really worth it?
It’s not the drinking – It’s how we’re drinking
Alcohol Advisory Council of New Zealand

Advertising Agency: Clemenger BBDO, New Zealand
Executive Creative Director: Philip Andrew (Duster)
Creative Director: Mark Harricks
Copywriters / Art Directors: Paul Young, Brigid Alkema
Retoucher: Geoff Francis

ITV drops Friends Reunited paywall

LONDON – ITV has bowed to consumer demand for social networking services to be free, by scrapping the subscription model for Friends Reunited.

Uniross: Plane

Uniross: Plane

Every year, we all drop nearly 700 millions batteries in nature. Do something for the planet. Use rechargeable batteries.

Advertising Agency: Australie, France
Creative Directors: Claire Ravut, Stephane Renaudat
Art Directors / Copywriters: Frederic Debruycker, Jean-Philippe Ridon
Art Buyer : Agnes Chatelain
Published: November 2007

WongDoody and World Famous make 3 new “No Stank You” spots

World Famous has produced three new spots for the Washington State Department of Health and Seattle agency WongDoody that use humor towarn teens about the dangers of smoking. It is the second straight year that the editorial and design studio has produced ads for Washington’s acclaimed “No Stank You” campaign.

The spots appeal to teens with a raw filmmaking style, gross-out humor and an unflinching anti-smoking message that have become trademarks of “No Stank You”. World Famous was brought into the project during pre-production. “The agency had eight or ten scripts and asked us which ones we would be most interested in producing,” recalled World Famous creative director Alan Nay. “We picked five and the client shaved it down to the three we ended up producing.”

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Eukanuba: Parasailing

Eukanuba: Parasailing

Extra performance for dogs.

Advertising Agency: TBWA / Fusion
Art Directors: Tugba Kantarcioglu, Hakan Ertan
Copywriter: Erkan Erdem
Illustrator: Erol Gunes