LONDON – Channel 4’s chief executive Andy Duncan today warned of “massive pressure†on ad revenues for its core channel, insisting that new sources of public funding for the channel are the only way to stop programming budgets going “seriously into reverseâ€.
“Your mission… should you choose to accept it, is to watch this movie. It will self-destruct in 48 hours.” The company, DVD-D Germany Ltd., has produced a media that may offer an alternative to movie rental businesses, Netflix and Blockbuster. Already being sold in France and Italy, the DVD-D offe…
NEW YORK (AdAge.com) — Websites are continuing to explore just how far ads should creep across their sites without bothering visitors too much. The most recent example came yesterday, when The New York Times for the first time allowed a full-page ad to interrupt people trying to reach NYTimes.com for their initial visits of the day — before they could view even one headline.
The Ecopod coffin is made out of 100% recycled paper and is completely biodegradable. It comes in four colors with a variety of designs and they cost about $1500 to $1900, depending on which you order.
“Almost 90% of coffins used in burials are made of chipboard covered with a laminate, which leaks…
Advertising Agency: CLM BBDO, France
Creative Directors: Gilles Fichteberg, Jean-françois Sacco
Artistic Director: Sophian Bouadjera
Copywriter: Laurent Laporte
Art buyer: Sylvie Etchemaite
Photographer: Eric Devert
(TrendHunter.com) Absinthe is one of the hottest drinks on the market, mainly because it was illegal for so long due to its perceived hallucinogenic properties. A tamer, legal version has been back on the North American market for a while now, but so far it’s only been served as a drink.
A creative San Jose chef ha…
This, by far, is the best logo fuck up ever.
Advertising Agency: Asha Advertising & Marketing Agency LLC, Oman
Creative Head: Bala Krishnan
Creative Director: Rahul Mathur
LONDON – The earnings of Channel 4 chief executive Andy Duncan nearly doubled from £622,000 in 2006 to £1.21m last year, despite it being a torrid period for the broadcaster with phone-in scandals and a racism row sparked by ‘Big Brother’.
LONDON – Swiss dairy brand Emmi is set to launch an on-pack promotion for its Emmi Swiss Muesli Yoghurt range to promote it as a healthy alternative.
LONDON – The Ideas Foundation has set up a mentoring service to increase opportunities within ad agencies for disadvantaged young people.
Elana Olavesen from John St, Toronto explains the strategy behind the new Autotrader.ca campaign here.
For longer lasting clothes.
Advertising Agency: Saatchi & Saatchi, France
Photographer: Roberto Badin
Art Directors: Fréderic Durand, Fréderic Kermovant
Art Buyer: Marion Venot
They came for the smokers, and I did not speak up because I wasn’t a smoker.
There is actually a person who sits inside of a vending machine and dispenses you whatever item you want when you press a certain button. Ok, so maybe this isn’t how they really work, but it’s still a cool idea, isn’t it?! The creative thinking for these optical illusions came from a job site in Germany in which posters were strategically placed on the sides of vending machines, ATM machines and even laundry machines among other things and showed what looked like real people working hard to get you whatever item that particular machine makes. The slogan on each of the posters reads, “Life’s too short for the wrong job!” Ain’t that the truth!
Check out the microsite: http://fashionatplay.ca
Advertising Agency: TAXI, Montreal, Canada
Creative Directors: Dominique Trudeau, Alexandre Gadoua
Art Director: Maxime Jenniss
Copywriter: Jerome Diez
Photographer: John Londono
Check out the microsite: http://fashionatplay.ca
Advertising Agency: TAXI, Montreal, Canada
Creative Directors: Dominique Trudeau, Alexandre Gadoua
Art Director: Maxime Jenniss
Copywriter: Jerome Diez
Photographer: John Londono
(TrendHunter.com) Ultimo Lingerie of England has hired Melanie (Scary Spice) Brown as the face and body of their new lingerie line and the first promo photos have been released.
The pictures shot in a Los Angeles mansion, show Melanie in a daring photo shoot above the LA skyline in an array of sexy two-piece items …
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