Hasta La Creative!

Last week, Mother London broke a new spot for Pot Noodle meant to be a spoof of the power ballads of the 1980s. In it, a bloke sings, wishing girls could be more like Pot Noodles. By Friday, there were 10 complaints sent to the Advertising Standards Authority, which included the claim that the ad is “offensive and demeaning to women, is misogynistic and portrays women as sexual objects”, according to the Media Guardian.

This campaign follows Mother’s first ads for the brand–the Welsh Miner campaign of 2006–which also brought about concerns of racism. The new ad is a continuation of Mother’s aim to reposition the brand away from previous “Slag of all snacks” and “Pot Noodle horn” advertising campaigns.

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Olimpica Credit Card. There’s always a way.

Advertising Agency: Sonovista, Barranquilla, Colombia
Creative Directors: Miguel Gaviria, Camilo Rendón
Art Director / Illustrator / Digital manipulation: Luis Fernando Julio
Copywriters: Miguel Gaviria, Camilo Rendón
Published: February 2008

Olimpica Credit Card. There’s always a way.

Advertising Agency: Sonovista, Barranquilla, Colombia
Creative Directors: Miguel Gaviria, Camilo Rendón
Art Director / Illustrator / Digital manipulation: Luis Fernando Julio
Copywriters: Miguel Gaviria, Camilo Rendón
Published: February 2008

WIPO has released their administrative panel decision in regards to the domain name Teflonminne, which I told you about here: DuPont’s Teflon does not want to go the way of Hoover – C&D’s Swedish bloggers for speaking Swedish.. Quick recap.
Dupont:

Complainant asserts that the word “teflonminne”, forming the distinctive element of the disputed domain name, is not a word of the Swedish language, as evidenced by the fact that the word is not included in The Swedish Academic Glossary (SAOL), being the most authoritative dictionary in regards to the Swedish language.

Complainant further holds that the domain name was registered and is being used in bad faith. Complainant argues that the domain name’s allusion to the non-stick attributes of the trademark establishes Respondent’s knowledge of the TEFLON mark.

Teflonminne:

Respondent argues that the term “teflonminne” is an established and frequently used word in the Swedish language.

Respondent further asserts that the word “teflon” may be used in other ways than to describe Complainant’s trademark. Respondent holds that several dictionaries categorize the word “teflon” both as a trademark, an adjective, a noun, a part of speech and defining its “metaphoric extention”.

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Advertising Agency: ID Branding, Portland, USA
Creative Director: Doug Lowell
Art Director: Jared Milam
Copywriters: Doug Lowell, Charla Adams
Photographer: Steve Bonini
Published: January 2008

Advertising Agency: ID Branding, Portland, USA
Creative Director: Doug Lowell
Art Director: Jared Milam
Copywriters: Doug Lowell, Charla Adams
Photographer: Steve Bonini
Published: January 2008

Advertising Agency: ID Branding, Portland, USA
Creative Director: Doug Lowell
Art Director: Jared Milam
Copywriters: Doug Lowell, Charla Adams
Photographer: Steve Bonini
Published: January 2008

LONDON – TBWA/London is following up last year’s viral campaign for the Nissan Qashqai, which showed the cars performing stunts, with an equally dangerous-looking series of online films.

Things are easier with a great memory.

Advertising Agency: Babel, Brazil
Creative Director: Ricardo Chester
Art Director: Pedro Henrique Fernandes
Copywriter: Artur Lipori
Illustrator: Fabio Martins
Photographer: Luiz Moretti
Published: April 2008

Advertising Agency: 1861UNITED, Milan, Italy
Executive Creative Directors: Rozzi / Battaglia
Creative Directors: Vincenzo Gasbarro, Federico Ghiso
Art Director / Illustrator / Photographer: Vincenzo Gasbarro
Copywriter: Federico Ghiso
Published: March 2008