Advertising Agency: Clemenger BBDO Sydney Australia
Executive Creative Director: Richard Maddocks
Associate Creative Director: Guy Rooke
Art Director: Chris Berents
Copywriter: Michael Dawson
TV Production: Denise McKeon
Animation: Yukfoo NZ
Music: Liquid NZ
Advertising Agency: Clemenger BBDO Sydney Australia
Executive Creative Director: Richard Maddocks
Associate Creative Director: Guy Rooke
Art Director: Chris Berents
Copywriter: Michael Dawson
TV Production: Denise McKeon
Animation: Yukfoo NZ
Music: Liquid NZ
(TrendHunter.com) Julianne Moore stars as Ariel from The Little Mermaid in the latest Disney Dream Portrait entitled “Where Another World is Just a Wish Away.â€
Shot by famous photographer Annie Leibovitz, Moore is joined by other mermen and mermaids including Olympic swimmer Michael Phelps. The image, planned fo…
(TrendHunter.com) Inspiration Across the Nation is a new campaign The Library of Congress is running to encourage people to inspire others to reach their potential. To participate, all you have to do is send the library your poems, essays, films, pictures or any type of art form you excel at and which can be transfer…
(TrendHunter.com) Previously we’ve featured Smart Things that transfer your data. It’s like in those spy movies where two agents shake hands, then part immediately after, totally baffling the enemy agents as to how they transferred the information. Well, we just gave away the secret. The Nippon Telephones and Telegra…
(TrendHunter.com) The Japanese always had a thing for robots. An 80 year old japanese robot has been brought back to life to star as the main attraction at the newly renovated Osaka Science Museum beginning July 18.
Gakutensoku is a humanoid automaton which was built in 1928 by the biologist Makoto Nishimura. It wa…
Say it with your eyes – For your free trial visit wearlenses.com
Advertising Agency: Saatchi & Saatchi Simko, Switzerland
Creative Director: Jean-François Fournon
Art Directors: Matt Smith, Julien de Preux, Philippe Schwaar
Copywriter: Derek Green
Illustrator: Th1ng
Photographer: Frank P. Wartenberg
3D: Th1ng London
Published: April 2008
Say it with your eyes – For your free trial visit wearlenses.com
Advertising Agency: Saatchi & Saatchi Simko, Switzerland
Creative Director: Jean-François Fournon
Art Directors: Matt Smith, Julien de Preux, Philippe Schwaar
Copywriter: Derek Green
Illustrator: Th1ng
Photographer: Frank P. Wartenberg
3D: Th1ng London
Published: April 2008
Say it with your eyes – For your free trial visit wearlenses.com
Advertising Agency: Saatchi & Saatchi Simko, Switzerland
Creative Director: Jean-François Fournon
Art Directors: Matt Smith, Julien de Preux, Philippe Schwaar
Copywriter: Derek Green
Illustrator: Th1ng
Photographer: Frank P. Wartenberg
3D: Th1ng London
Published: April 2008
Advertising Agency: EURO RSCG, Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Maxi Sanchez, Mariano Duhalde, Pedro Pappalardo, Tony Waissmann
Art Director: Ivan Zimmermann
Copywriter: Rodrigo Raices
Advertising Agency: EURO RSCG, Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Maxi Sanchez, Mariano Duhalde, Pedro Pappalardo, Tony Waissmann
Art Director: Ivan Zimmermann
Copywriter: Rodrigo Raices
Advertising Agency: EURO RSCG, Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Maxi Sanchez, Mariano Duhalde, Pedro Pappalardo, Tony Waissmann
Art Director: Ivan Zimmermann
Copywriter: Rodrigo Raices
Build Your Own Death Project obviously is an anti-smoking endeavor that adds creative flair and interactivity in their campaign. Launched by a Chilean agency, BYODP offers smokers the chance to create their own customized package of cigarettes using fully downloadable free templates from their websi…
Image: Suck.com
Can’t believe I missed this great Brandweek piece about agencies bringing in hypnotists to focus groups; and it’s a practice with decades of history, too: “A former Grey exec, Solovay has been hosting such groups for a decade. Her clients include about dozen brands including blue-chip beer, soda and telecom companies as well as 20 different agencies.”
Has anyone tried administering thiopental sodium — the truth serum — on focus groups yet? Gotta be cheaper than running the groups (“Four sessions cost about the same as a typical round of focus groups ($50,000-75,000).”)
Salon.com, back in 1999: “It’s an intriguing thought — the fate of America’s consumer brands resting on the dubious musings of a bunch of soporific focus group respondents.”
Anyway, here’s everything you need to bring the magic to your office:
Brandvisioning, the company mentioned in the article. The pitch: “BrandVisioning Whole Mind Ideation brings focus groups to a whole new level. BrandVisioning focus groups use the power of hypnosis to allow consumers to better access and report their feelings about a product, a service, or a piece of communication. We uncover the core insights and truths that encourage deeper connections to your brand.”
Keith O’Neill, a hypnotherapist also mentioned in the article. From his website: “Hypnosis acts like a time machine. Through the process of “age regressionâ€, hypnosis enables us to take respondents back to their earliest product and brand memories and the emotions connected to them.”
Hal Goldberg (above) is a former Leo planner who’s been doing hypno-groups for 35 years. Call 800-646-4041 for a free DVD of a hypnotized group in action. He’s in both the Salon’s and Brandweek’s articles.
There’s a blog full of marketing tips for hypnotherapy professionals (doesn’t the idea that hypnotists need marketing tips feel kind of funny?)
F0r the DIYers among you, I went through Amazon looking for a few books that wouldn’t be a waste of money. Judging by their reviews, these two seem to stand out as both professionally and accessibly written:
Check out this one on a different but related subject:
Nokia has collaborated with Renault Brazil on a limited edition 1000 Sandero Nokia cars, a special edition of the Renault Sandero, that features a “complete mobility solution”.
The €17,650 ($27,693) car will come with the high-end Nokia N95 mobile handset, the Nokia CK-20W car kit and Nokia’s LD…
(TrendHunter.com) The unique Uno made its debut at the 2008 National Motorcycle Show in Toronto. Invented by 18-year-old Ben J. Poss Gulak, The Uno is very hard to define or put into a category. What is it exactly?
It’s a 54.4 kg (120 lb) machine that has no other controls other than a power switch.
“To go forward…
(TrendHunter.com) Build Your Own Death Project obviously is an anti-smoking endeavor that adds creative flair and interactivity in their campaign. Launched by a Chilean agency, BYODP offers smokers the chance to create their own customized package of cigarettes using fully downloadable free templates from their websi…
(TrendHunter.com) Diabetics can now flaunt their fancy medical treatments thanks to the design makeover given by designer Sascha Morawetz. Trying to get rid of the stigma related to the need for health aid devices which are often intrusive in nature, Sascha came up with this novel idea.
The diabetic tools consist o…
(TrendHunter.com) Nokia has collaborated with Renault Brazil on a limited edition 1000 Sandero Nokia cars, a special edition of the Renault Sandero, that features a “complete mobility solution”.
The €17,650 ($27,693) car will come with the high-end Nokia N95 mobile handset, the Nokia CK-20W car kit and Nokia’s LD…
Newlywed Gary Coleman brings marital woes to `Divorce Court’
The honeymoon is over for Gary Coleman and his new bride.
The 40-year-old actor and his 22-year-old wife, Shannon Price, are set to appear on TV’s “Divorce Court” on May 1 and 2. The couple wed in August after meeting on the set of the 2006 comedy “Church Ball.”
Among the problems the pair discusses with Judge Lynn Toler are Coleman’s anger and intimacy issues. Coleman and Price agree they have “ugly” monthly fights.
“If he doesn’t get his way, he throws a temper tantrum like a five-year-old does,” Price says, according to a transcript of the show provided to The Associated Press. “He like stomps the floor and yells, ‘Meehhhh,’ and starts throwing stuff around. He bashes his head in the wall, too.”
Coleman says he gets frustrated because “the male is always the bad guy.”
“When I try to state my case or explain things to her or try to get her to understand my point of view,” Coleman says, “my point of view doesn’t matter.”
Price also complains that Coleman has no friends and inexplicably disappears from home in the middle of the night. When Toler presses him, Coleman admits he is negative.
“I don’t have any friends and don’t have any intention of making any,” he says. “People will stab you in the back, mistreat you, talk about me behind your back, steal from you. And they’re not really your friends. (They’re) only there because you’re a celebrity or because they want to get something from you.”
Coleman went on to describe the couple’s private life as “mediocre.”
“It’s not her fault,” he says. “I always feel like I have the weight of the world on my shoulders every day I get up. … There are days I don’t even want to get up.”
“Divorce Court” is a syndicated show on which couples appear to settle real divorce cases. The show’s judge resolves issues such as alimony and asset division, and her decisions are legally binding.
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On the Net:
http://www.divorcecourt.com/
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
