Hasta La Creative!

(TrendHunter.com) Mother’s Day is coming up and Napa’s Cleavage Creek Cellars will celebrate this day by releasing the 2006 Reserve Chardonnay and the Secret White wines which are two of their world class wines. The bottles will be sold for $15 instead of the usual $30 to $40 and 10 percent of the gross sales of the …

We don't do much synergistic link-baiting here at SFS, but our very own Jeremy Mullman wrote a story about Anheuser-Busch's promotion of M.I.A.-torchbearer Santogold, so we'll bite. By now, you've probably seen the ads for Bud Light Lime that feature her song "Creator," but did you ever wonder how a bunch of suits from a beer giant found her before she broke out?

Hard to overtake.

Advertising Agency: EURO RSCG, Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Tony Waissmann, Maxi Sanchez Correa, Mariano Duhalde
Copywriter: Juan Repetto
Other credits: Zoom

Staples Easy Button, bow your head to the Emergency Party Button!

(TrendHunter.com) Diederick Kraaijeveld is a self-taught artist who makes cars out of salvaged wood. Kraaijeveld’s cars measure approximately 50 inches and are made of wood he finds during traveling throughout Holland and abroad.

Kraaijeveld does not use any paint as every piece of his vehicles is made out of genui…

According to Ad Age, “On the Road Again … Spain,” a new show from PBS starring Gwyneth Paltrow, Mario Batali, New York Times food critic Mark Bittman and Spanish actress/singer Claudia Bassols, will be sponsored by Chipotle Mexican Grill. The deal marks Chipolte’s maiden voyage into TV.

Jim Adams, the chain’s exec VP-marketing, said it was important Chipotle’s sponsorship be more of an alignment of marketing messages than an effort to make any of the stars shill for the company. “We’ve been very careful not to do celebrity endorsements. We’ve been approached by a lot of sports figures, and we don’t want to put anything on one person. No one’s talking about Chipotle in this show, so it’s sort of a reverse on that.”

“On the Road Again” does, however, mark Chipotle’s first venture into TV advertising, a medium the brand has strategically avoided in favor of local-store marketing and user-generated ad contests on YouTube. “Most of our marketing is to spur on word-of-mouth, whether that means an outdoor board that prompts discussion or a radio ad you can sing along to,” Mr. Adams said. “We knew this show was a way for us to sort of dip our toe into TV. Even though it’s public television, it could possibly prepare us for future forays into more mainstream TV.”

(TrendHunter.com) Here’s an invention that even a Chief Trend Hunter would enjoy! If you’ve ever taken cereal to work or school, you know you either have to pack the milk separately or deal with blobs of sogginess hardly resemblant of the Cheerios you poured in that morning. Finally there’s a solution.

The cereal l…

NEW YORK (AdAge.com) — Broadcast TV networks' upfront advertising sales will be down this year, posting a drop of between 2% and 14%, a leading Wall Street analyst said. A "material decline is probable given ratings declines, the disruption in the development cycle due to the recent writers' strike and economic woes," Jessica Reif Cohen of Merrill Lynch said in a report published yesterday.

(TrendHunter.com) If you’re suffer from color blindness then you’re more likely to miss that vibrant red t-shirt in your white load. Ending up with pink undies is no fun as a guy, losing the ability to color coordinate your outfits is so frustrating due to your inability to recognize colors.

Designer Lifeng Yu has …

MoveOn.org is sponsoring Obama in 30 Seconds, a contest for its members.

I’m not sure I totally buy the implied message or ending of this (and I’m an Obama supporter), but I really like this spot:

Very, very clever.