Protect the Skin You’re In Tees (Update) – The Ladies of Marc Jacobs (GALLERY)

(TrendHunter.com) Victoria Beckham’s special nude appearance on Marc Jacob’s “Protect The Skin You’re In” t-shirt earlier this year created much buzz and helped raise awareness about the dangers of skin cancer. And even though she wasn’t the first big name celeb to shed all for a cause, she seemed top have started a …

Schizophrenic NBA Ads Take Up Residence on MySpace

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The MySpace homepage has been invaded by concurrently-running banner ads for the NBA.

Chemical Warfare Fashion – Urban Security Suit (GALLERY)

(TrendHunter.com) The Urban Security Suit by Dutch designer Tim Smit was created to make sure you continue to look stylish even in case of a chemical attack.

Most of us may not survive a massive bio-chemical attack, but I’ll be damned if I won’t look absolutely fabulous and hip as hell when they find my messed up bo…

Creative Zone Immortalizes Your Big Contribution to Society

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If the ‘net’s taught us anything, it’s that people would love to canonize every last thing to wiggle out of their heads and grow legs. Online advertisers are no exception, so Eyeblaster created the Creative Zone, a site “dedicated to interactive creative advertising.”

Spaced Repition and Media Planning

A story on a new language learning program in Wired is illustrated with a graph that shows the program’s underlying principle: “The best time to study something is at the moment you are about to forget it.” This was also one of the arguments in the brilliantly written The Advertised Mind, a book about cognitive psychology and advertising, that suggested a new approach to media planning based on how people acquire and, importantly, retain knowledge.

Faux Strip Shows for Real Estate – Window Dancers to Sell LA Apartments

The mortgage crisis in the USA has created a very depressed housing market and as a consequence, sellers are having a hard time finding buyers. A new apartment complex in Los Angeles is using a very unorthodox method to find interested buyers for its apartment units: gyrating, sexy window dancers. T…

Google Papers


Architecture of query-specific search recommendation (source: pdf)

A collection of papers written by Googlers has a lot of stuff that points towards a possible direction of search. Since these are all papers published in academic journals, many of them are locked behind publications’ paid subscriptions, but a few are freely available. The one I’m reading now is titled “Retroactive Answering of Search Queries” (pdf); its about identifying queries that have lasting interest and proving answer to these queries at a later date when information becomes available (pictured above).

Mars buys Wrigley in $23m deal

CHICAGO – Mars has joined forces with billionaire investor Warren Buffet to buy chewing gum giant Wrigley Jr for US$23 million, in a move that will create the world’s largest confectionary player.

First Person Advertising – Guy Richie’s Nike Ad Takes It To The Next Level

Famous director Guy Ritchie brings his unique style to the latest film advertisement for Nike, starring Wenger, Fabregas, Gallas, Ronaldo and Rooney.

The minute long film entitled, Take It To The Next Level, combines a football match with glimpses into behind the scenes of the players’ life.

The…

Tentacle Jewelry – Gualti Earrings Inspired by Plant Roots

(TrendHunter.com) Inspired by various forms of vegetation, Italian designer Gualti dreamed up these surrealist, organic-symbolic extensions of the human body in the form of jewels. The extravagant earrings are designed to resemble certain flowers and the roots of plants rising up from deep within.

“I have always be…

Faux Strip Shows for Real Estate – Window Dancers to Sell LA Apartments (VIDEO)

(TrendHunter.com) The mortgage crisis in the USA has created a very depressed housing market and as a consequence, sellers are having a hard time finding buyers. A new apartment complex in Los Angeles is using a very unorthodox method to find interested buyers for its apartment units: gyrating, sexy window dancers. T…

Fitness Beer – Drinking Carlsberg Lite for Health?

Carlsberg tries to appeal to the health-conscious consumer with this TV spot for Carlsberg Lite. Naturally, since we’re talking about guys, any approach won’t just cut it. It must feature lots and lots of attractive girls.

Entitled “Fitness Centre”, the ad follows three men going to a dream fitness…

Because the Germans Are Experts on What the People Want

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Volkswagen has broadened its talk show host campaign, featuring Max the talking ’64 veedub, with the debut of What the People Want.

First Person Advertising – Guy Richie’s Nike Ad Takes It To The Next Level (VIDEO)

(TrendHunter.com) Famous director Guy Ritchie brings his unique style to the latest film advertisement for Nike, starring Wenger, Fabregas, Gallas, Ronaldo and Rooney.

The minute long film entitled, Take It To The Next Level, combines a football match with glimpses into behind the scenes of the players’ life.

The…

Fitness Beer – Drinking Carlsberg Lite for Health? (VIDEO)

(TrendHunter.com) Carlsberg tries to appeal to the health-conscious consumer with this TV spot for Carlsberg Lite. Naturally, since we’re talking about guys, any approach won’t just cut it. It must feature lots and lots of attractive girls.

Entitled “Fitness Centre”, the ad follows three men going to a dream fitness…

Stripping Celebs of Youth – Miley Cyrus for Controversial Vanity Fair Spread

Miley Cyrus, the 15-year-old Hannah Montana star and a face of the Disney empire, says she regrets posing for a risque photo shoot in an upcoming issue of Vanity Fair. The photos were shot by famed photographer Annie Leibowitz for the June issue of the magazine. Miley, who was accompanied by her fat…

Rush Hour Thought Balloons – Renault Inflatables Ad

Renault has come up with this fun ad to display make believe scenarios of what people would prefer to be doing rather than being stuck in traffic.

Initially some of the drivers stuck in rush hour seem a little frustrated, sticking their heads out their windows and looking quite aggravated. A few s…

It’s An Ad Contest for CATS!

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In tangent with Cat Fancy, Petfinder.com has launched “Cats Rule!”, an ad contest that aims to do two things.

Stripping Celebs of Youth – Miley Cyrus for Controversial Vanity Fair Spread (VIDEO)

(TrendHunter.com) Miley Cyrus, the 15-year-old Hannah Montana star and a face of the Disney empire, says she regrets posing for a risque photo shoot in an upcoming issue of Vanity Fair. The photos were shot by famed photographer Annie Leibowitz for the June issue of the magazine. Miley, who was accompanied by her fat…

Rush Hour Thought Balloons – Renault Inflatables Ad (VIDEO)

(TrendHunter.com) Renault has come up with this fun ad to display make believe scenarios of what people would prefer to be doing rather than being stuck in traffic.

Initially some of the drivers stuck in rush hour seem a little frustrated, sticking their heads out their windows and looking quite aggravated. A few s…