Just what I need, more spam

First email spam, now cell phone spam.

The New York Times has your hook up:

The fees that customers pay to receive messages are a source of profit for the phone companies. It is hard to estimate how much they make. Many consumers pay for a monthly plan that allows them to send and receive large numbers of messages. But for those without a plan, getting as few as 10 unsolicited text messages a month at 20 cents each would cost an extra $24 a year.

Communications companies say they are not interested in spam as a profit center. They want to one day exploit the power of customized advertising on mobile phones, and tawdry spam pitches threaten to make their customers hostile toward all commercial messages. The companies are trying to head off the

That’s just b.s. If they weren’t interested in this spam as profit, they wouldn’t allow it in the first place. Anyone who has had an accidental internet pay-per-use charge can tell you how unsympathetic the cell phone industry is to your plight if you get a message that links to a video of some sort that ends up costing you 400 bucks (he speaks from personal experience).
Plus, since regulators have had a tough time getting rid of email spam, I don’t suppose the vigilance for cell phone spam will be there. Phone companies already sell my information to interested parties, why should I take their word that *NOW* they’re not in it for profit but rather research purposes on the extent of customized advertising.

I love technology but all this meddling is making me want to find a cabin in Montana and start writing my manifesto. Preferably on a typewriter, which is immune to porn spam.

Spam spam sausage spam

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Making Sense of Cultural Dissonance


In our little world, finding ways to know whether it's sonnet time or flow-chart time is often the key to good work and a good working relationship. Sadly, Mars and Venus cannot always be reconciled. But hopefully there's a way to find some middle ground.

Cadbury appoints CMW to Wispa digital account

LONDON – Cadbury has appointed CMW (formerly Clark McKay and Walpole) with the digital account for Wispa following a three-way pitch.

Amnesty International: Picture, 4

Amnesty International: Picture, 4

Advertising Agency: Unitas/RNL, Santiago, Chile
Creative Director / Art Director / Copywriter: Pancho González
Illustrator / Photographer: Josefina Pro
Published: January 2008

Amnesty International: Picture, 3

Amnesty International: Picture, 3

Advertising Agency: Unitas/RNL, Santiago, Chile
Creative Director / Art Director / Copywriter: Pancho González
Illustrator / Photographer: Josefina Pro
Published: January 2008

Amnesty International: Picture, 2

Amnesty International: Picture, 2

Advertising Agency: Unitas/RNL, Santiago, Chile
Creative Director / Art Director / Copywriter: Pancho González
Illustrator / Photographer: Josefina Pro
Published: January 2008

One Reason to Make Your Subsite Sing: the After Party

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When I was told I’d get ringside seats at One Show Interactive Ceremony on Friday night, I didn’t realize they actually meant ringside.

Amnesty International: Picture, 1

Amnesty International: Picture, 1

Advertising Agency: Unitas/RNL, Santiago, Chile
Creative Director / Art Director / Copywriter: Pancho González
Illustrator / Photographer: Josefina Pro
Published: January 2008

Toyota Prius – Tree Billboard – outdoor, Spain

Toyota Prius respects the environment, proven here in billboard from Tiempo BBDO Spain that lets the tree behind it get some more space.

Agency : Tiempo bbdo
Andrés Martínez (Executive Creative Director)
Alberto Jaén (Creative Director)
Ricardo Pastor (Art Director)
Mayte Carabias (Agency Producer)

AC #58 Now Available

The long awaited Luke Sullivan podcast part dos

The second part of our conversation with the great Luke Sullivan. Among other things we talk direct response TV like the kind you see embedded here. We talk about approaching this genre of advertising with some dignity. Like Fenske did.

Check it.

Content-Creator Buys Sunday Night Block

Media Rights Capitol, a content company backed by WPP, Goldman Sachs and AT&T has purchased the Sunday night slot from ailing CW network, which is jointly owned by CBS Corp. and Time Warner.

The Wall Street Journal says, it’s “unusual” to sell a stake in a block of prime-time programming to an outside entity.

Prime-time viewership on major English-language broadcast networks is down 9.6%, to an average of 8.3 million viewers this season, according to Nielsen Media Research. The CW is having a particularly hard time. The network’s season-to-date viewership is down 22%. It has attracted an average of only 1.1 million prime-time viewers on Sunday nights, according to Nielsen.

By buying into the broadcast-TV business, MRC is betting it can profit in a world where two-thirds of new shows don’t survive. MRC and the CW are planning to book two comedies and two dramas in the Sunday slot but declined to say what they would be. MRC says it plans to shift the CW’s target audience on that night from 18-to-34-year-olds to an 18-to-49 focus.

For more on MRC, see this New York Times article from over a year ago.

Real Estate Institute of Western Australia: Street, 3

Real Estate Institute of Western Australia: Street, 3

Do your research before you buy.

Advertising Agency: The Brand Agency, Perth, Australia
Creative Director: Craig Buchanan
Art Director: Rikki Burns
Copywriter: James Wills
Photographer: Thom Perry
Published: April 2008

Real Estate Institute of Western Australia: Street, 2

Real Estate Institute of Western Australia: Street, 2

Do your research before you buy.

Advertising Agency: The Brand Agency, Perth, Australia
Creative Director: Craig Buchanan
Art Director: Rikki Burns
Copywriter: James Wills
Photographer: Thom Perry
Published: April 2008

Real Estate Institute of Western Australia: Street, 1

Real Estate Institute of Western Australia: Street, 1

Do your research before you buy.

Advertising Agency: The Brand Agency, Perth, Australia
Creative Director: Craig Buchanan
Art Director: Rikki Burns
Copywriter: James Wills
Photographer: Thom Perry
Published: April 2008

Irusta to lead NBC Universal channels’ content

LONDON – NBC Universal has appointed Martin Irusta to the role of senior vice president, programming & acquisitions at its international TV channels arm.

Bango pinpoints best performing mobile advertising campaigns and avoids advertisers paying too much

Sign up for free service at www.bango.com/analytics

May 12 2008 – Mobile marketers can now turn to the Bango mobile analytics tool and use the new goal comparison feature in its mobile analytics tool to see which mobile advertising campaigns and traffic sources deliver the best conversion rates. Advertisers can also compare the value of the traffic from third-party ad services using independent data provided by Bango Analytics. Some companies have already reported discrepancies approaching 20% between the traffic they are getting and what they have paid for, says Bango.

read more

Condemned 2: Offset the evil

Condemned 2: Offset the evil

Check out the microsite: http://offsettheevil.com/

Advertising Agency: Clemenger BBDO/Clemenger Proximity Sydney Australia
Executive Creative Director: Richard Maddocks
Associate Creative Director: Guy Rooke
Art Director: Chris Berents
Copywriter: Michael Dawson
Digital Art Directors: Brett Bimson, Kevin Phillips
Digital Creative Coordinator: Harley Tesoriero

The Dragon and the beer – Golden Fire, unconventionally strong Heineken

Ninjamarketing shws off a dragon of a launch for Heineken.

They had a giant Dragon egg sculpture in the centre of Turin, did guerrilla with giant dragon teeth strewed over the city, “did wild posting, static cling, ext, a viral web spot (more than 500.000 views in one month), a 3D navigation website (www.goldenfire.it) and more than 100 events in pubs with ambient adv in toilets and other weird stuff is the core of the unconventional marketing campaign made by the Ninjas.”

Personally, I think the egg sculpture was the coolest.

read more

Converting the Converted, and Other Tricks of the Light

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On Wednesday at the One Show Festival, Brian Collins illustrated the power of branding with a history lesson about pirates.

Adidas head slams critics of its support of Beijing Olympic Games

LONDON – Adidas CEO Herbert Hainer has reacted angrily to calls from shareholders to take a political stance against the Chinese government, slamming pressure groups as ‘moralists who just emit rhetoric’.