Thursday, Feb. 20 Evening Cable News Ratings: The Five Is 1st in Total Viewers

Fox News’ The Five won the evening in total viewers as well as in the Adults 25-54 demo. MSNBC’s The Rachel Maddow Show occupied the top spot for the news network in both measured categories, while on CNN, it was the 5 p.m. edition of The Lead with Jake Tapper winning in total viewers and…

Thursday, Feb. 20 Evening Cable News Ratings: The Five Is 1st in Total Viewers

Fox News’ The Five won the evening in total viewers as well as in the Adults 25-54 demo. MSNBC’s The Rachel Maddow Show occupied the top spot for the news network in both measured categories, while on CNN, it was the 5 p.m. edition of The Lead with Jake Tapper winning in total viewers and…

Top 45 Social Good Trends in February – From Adaptive Clothing Ranges to Wildfire Relief Initiatives (TOPLIST)

(TrendHunter.com) February 2025 social good trends show initiatives are transforming industries by promoting inclusivity and charitable collaboration.

Primark x Victoria Jenkins unveiled a 49-piece adaptive…

Citigroup Scales Back DEI Initiatives

The diversity, equity, and inclusion dominoes continue to fall, and Citigroup became the latest to tumble. CNBC reported that Citigroup CEO Jane Fraser sent a companywide memo Thursday, stating that it no longer require a diverse slate of candidates for job interviews, that it would only set “aspirational representation goals” where required by local law,…

A.P. Sues Trump Officials Over White House Ban

The wire service sued three of them for denying its reporters access to press events. The White House has objected to The A.P.’s references to the Gulf of Mexico in articles.

5 Reasons Nike’s Collab With Kim Kardashian’s Skims Makes Sense

In case you missed it, Nike is betting big on Kim Kardashian’s Skims. The pair have just announced a collaboration: NikeSkims, an activewear brand for women that will launch this spring. Like most things Kardashian touches, the news created a big buzz. Within 24 hours of the announcement, Nike’s share price rose 6.2%, adding $6.7…

Do Marketers Still Care About Brand Safety on YouTube and CTV?

With performance and measurement top of mind, brand safety is dropping down the list of priorities for marketers advertising on YouTube and connected TV. That’s according to a new study from Pixability, which surveyed U.S. media agency professionals who buy ads on video platforms. The survey asked the media buyers to rank the importance of…

Do Marketers Still Care About Brand Safety on YouTube and CTV?

With performance and measurement top of mind, brand safety is dropping down the list of priorities for marketers advertising on YouTube and connected TV. That’s according to a new study from Pixability, which surveyed U.S. media agency professionals who buy ads on video platforms. The survey asked the media buyers to rank the importance of…

AI Platform Groq Hires Chelsey Susin Kantor as CMO

AI chip startup Groq has hired Chelsey Susin Kantor as its chief marketing officer (CMO), ADWEEK can exclusively share. A self-proclaimed “math and science kid-turned-marketer,” Kantor has spent her career connecting her background in engineering, science, and technology with marketing. She joins from Brand.AI, an AI-powered operating system she co-founded in 2023. She also held…

AI Platform Groq Hires Chelsey Susin Kantor as CMO

AI chip startup Groq has hired Chelsey Susin Kantor as its chief marketing officer (CMO), ADWEEK can exclusively share. A self-proclaimed “math and science kid-turned-marketer,” Kantor has spent her career connecting her background in engineering, science, and technology with marketing. She joins from Brand.AI, an AI-powered operating system she co-founded in 2023. She also held…

Ikea Slides into DMs with a Cheeky Offer for Late-Night Scrollers

If someone sends the “u up?” text late at night, there’s usually a saucy connotation. But Ikea put a cheeky spin on the phrase in its latest marketing stunt. Just after Valentine’s Day, the brand began sliding into people’s DMs (direct messages) between 10pm and 5am with the simple message: “U up?” Those who responded…

Doordash Jumps on the Dance Ad Trend, but Makes it ‘Cinematically Weird’

In desperate times–the cupboard’s bare, the stomach’s growling, the flu’s raging–hearing a delivery arrive on the doorstep can be cause for celebration. Supplies ahoy! But outside the world of DoorDash Canada’s cinematic new ad campaign, no one likely dances across their home, office, or meeting place to accept their goodies. Fortunately for viewers, the brand…

Revolving Door Round-Up: Adrienne Roark Moves From CBS News to Tegna

CBS News departure: Broadcast news executive Adrienne Roark has left CBS News for the local TV station group Tegna Inc., where she will be their chief content officer. At CBS News, Roark was president of editorial and newsgathering, a role she held since August 2024. She also managed CBS-owned stations in New York and Boston,…

Pat O’Toole Leaves Burger King To Join Unleashed Brands As CMO

Burger King chief marketer (CMO) Pat O’Toole has left the QSR and joined Unleashed Brands as its new chief marketing officer, the company revealed on Thursday. At Unleashed Brands, O’Toole will oversee the marketing efforts of more than 1,300 franchises with a mission to help kids learn, play, and grow. The youth-enrichment company, which was…

Report: TikTok Begins Laying Off Members of Trust and Safety Team

TikTok CEO Shou Zi Chew said in testimony before Congress last January that the company would spend more than $2 billion on trust and safety efforts, but layoffs in those areas that reportedly began Thursday suggest a reversal of that strategy. Reuters reported that TikTok head of operations and trust and safety Adam Presser sent…

Report: TikTok Begins Laying Off Members of Trust and Safety Team

TikTok CEO Shou Zi Chew said in testimony before Congress last January that the company would spend more than $2 billion on trust and safety efforts, but layoffs in those areas that reportedly began Thursday suggest a reversal of that strategy. Reuters reported that TikTok head of operations and trust and safety Adam Presser sent…

Jake From State Farm Drops Into the Shadowy World of Severance

Jake from State Farm is looking for the exit, but the popular pitchman has unwittingly landed in the sterile bowels of Lumon Industries. Can he escape and, if he does, will he still be the same affable good neighbor he was before? Fortunately for Jake, he’s not actually stuck in the shadowy corporate hellscape of…

WHIO Veteran Anchor Cheryl McHenry to Retire in May

Cheryl McHenry has announced her retirement from Dayton, Ohio CBS affiliate WHIO, effective May 21, 2025. McHenry joined WHIO in 1981. “The decision to retire was not an easy one. There’s a part of me that could stay at WHIO because I enjoy the work so much,” McHenry said. “I love my coworkers, and I…

What We Saw During NBA All-Star Activations, Stunts, and Parties

Basketball culture isn’t built around the rules of a skills competition or the format of an all-star game, and the fans that flooded San Francisco for NBA All-Star Weekend illustrated that difference. Amid the blocks between Union Square and the Moscone Center, along the path from Chase Center to Pier 48, and on the BART…

How YouTube’s New Lower-Priced, Ad-Free Tier Could Impact the Industry

YouTube is planning to roll out a lower-priced, ad-free version of its paid video service, and streamers and creators should stay tuned. The package, which includes podcasts and how-to videos, will be called “premium lite” and is soon to be announced in the United States, Australia, Germany, and Thailand, targeting viewers who want to watch…