Make wood tough.
Advertising Agency: Euro RSCG Chicago, USA
Creative Directors: Steffan Postaer, Blake Ebel
Art Director: Simon Kao
Copywriter: Tim White
Illustrator / Photographer: Giannini
Published: May 2008
Make wood tough.
Advertising Agency: Euro RSCG Chicago, USA
Creative Directors: Steffan Postaer, Blake Ebel
Art Director: Simon Kao
Copywriter: Tim White
Illustrator: Giannini
Photographer: Jupiter Images
Published: May 2008
Apple is known for it’s advertising. Has been for awhile. Recently, mostly with the invention of the iPod, Apple has been responsible for helping to launch the careers of some once-unknown artists. I don’t think I actually know anyone that had heard of Feist, CSS, Yael Naim or The Ting Tings before their partnerships. And hey, as an up-and-coming artist, can you think of a better way to launch your career?
Now, while I’m excited that these talented artists are getting some of the attention they deserve, whenever I hear “New Soul,” by Yael Naim I want to throw my TV/radio/computer through a window. I don’t know if this is because the commercial was WAY overplayed or what. But this morning, while watching VH1, the song started playing, I immediately turned around to change the channel, thinking it was the ad and having zero desire to see that laptop in an envelope one more time. However, I found that it was actually VH1 doing a little news blurb on her. So I feel like I’m torn. I like the ad… but only for the first three times I see it, because next thing I know, I can’t stand hearing the song. Unlike other ads I could watch over and over without getting old. It got me thinking… does this happen to anyone else? Do you hate Apple commercials? Or do we just grow tired of the song, like being overplayed on the radio? Maybe a mini test you can try for yourself. MacBook Air commercial is below, followed by music video for the song. Can you make it through the whole thing? I can’t.
Technorati Tags: Apple, MacBook Air, iPod, music, Yael Naim, CSS, Feist, The Ting Tings, advertising, promotion, commercials, music videos
LONDON (AdAge.com) — The U.K.'s most prestigious awards show, D&AD, handed out a record number of top prizes and recognized mobile marketing for the first time at the May 15 awards ceremony in London. In another first, the jury president, Simon Waterfall, was chosen from the digital marketing world rather than a traditional agency.
Advertising Agency: TBWA\Toronto, Canada
Creative Director: Joe Amaral
Art Director: Pete Ross
Copywriter: Allan Topol
Photographer: Matt Barnes
Advertising Agency: TBWA\Toronto, Canada
Creative Director: Joe Amaral
Art Director: Pete Ross
Copywriter: Allan Topol
Photographer: Matt Barnes
Advertising Agency: TBWA\Toronto, Canada
Creative Director: Joe Amaral
Art Director: Pete Ross
Copywriter: Allan Topol
Photographer: Matt Barnes
(TrendHunter.com) Inspired by the works of the artist Giger, designer Benjamin Wysk used Giger’s amorphous forms as a biomechanical symbiosis in his Strobe watch design “to reflect there the person and the clock.”
According to Wysk, the design, which is an entry in the Signity watch design contest 2008, is for peopl…
(TrendHunter.com) A fun guerrilla campaign to promote Pantene Anti-Breakage Shampoo has just been deployed in Toronto, Canada.
The campaign uses enormous braids a la Rapunzel that dangle from buildings, complete with a dummy of a man climbing them. The obvious nod to the well-known fairytale is used to demonstrate…
I have never seen a more moving animation than this PSA entitled “Burma Viral,†from the beautiful imagery and soul-touching music to the potent message. The 90 second clip was created by Shilo for MTV and Ogilvy to bring awareness to Burma, or Myanmar.
The animated public service announcement…
I have never seen a more moving animation than this PSA entitled “Burma Viral,†from the beautiful imagery and soul-touching music to the potent message. The 90 second clip was created by Shilo for MTV and Ogilvy to bring awareness to Burma, or Myanmar.
The animated public service announcement…
How often have we encountered the statement that a business is like a family? As I once heard someone say, don't compare your company to a family until you start doing performance reviews at home. To anyone who has ever run or worked at a small agency, there is a push and pull between the personal and the business that can be a challenge to reconcile.
(TrendHunter.com) How about approaching someone cute you’d like to get closer to and introducing yourself with, “Hello, my name is Onion”? I would say, you would be one lonely person. That is the witty approach of this new SMINT breath mints campaign that uses “Hello, my name is..” party tags to reflect what your bre…
The Evangelical Lutheran Church of Finland promotes their diverse and open nature with a message of “Room for faith you consider yours†in a campaign that depicts Jesus as a female and a black man.
My favorite however is a hip dude Jesse who “really digs ya, man,†which continues with “A…
Personality in our dishes and in front of them.
Advertising Agency: Giovanni + DraftFcb, Brazil
Creative Directors: Adilson Xavier, Alexandre Peralta
Art Director: Sidney Araújo
Copywriters: Alexandre Peralta, Astério Segundo
Illustrator: Marco D’Giorgio
Photographer: Marcus Hausser
Published: May 2007
Personality in our dishes and in front of them.
Advertising Agency: Giovanni + DraftFcb, Brazil
Creative Directors: Adilson Xavier, Alexandre Peralta
Art Director: Sidney Araújo
Copywriters: Alexandre Peralta, Astério Segundo
Illustrator: Marco D’Giorgio
Photographer: Marcus Hausser
Published: May 2007
Personality in our dishes and in front of them.
Advertising Agency: Giovanni + DraftFcb, Brazil
Creative Directors: Adilson Xavier, Alexandre Peralta
Art Director: Sidney Araújo
Copywriters: Alexandre Peralta, Astério Segundo
Illustrator: Marco D’Giorgio
Photographer: Marcus Hausser
Published: May 2007
Personality in our dishes and in front of them.
Advertising Agency: Giovanni + DraftFcb, Brazil
Creative Directors: Adilson Xavier, Alexandre Peralta
Art Director: Sidney Araújo
Copywriters: Alexandre Peralta, Astério Segundo
Illustrator: Marco D’Giorgio
Photographer: Marcus Hausser
Published: May 2007
Personality in our dishes and in front of them.
Advertising Agency: Giovanni + DraftFcb, Brazil
Creative Directors: Adilson Xavier, Alexandre Peralta
Art Director: Sidney Araújo
Copywriters: Alexandre Peralta, Astério Segundo
Illustrator: Marco D’Giorgio
Photographer: Marcus Hausser
Published: May 2007
Advertising Agency: glow, Berlin, Germany
Creative Director: Johannes Krempl
Art Director: Anthony Cliff
Junior Art Directors: Jenny Wiedemann, Chriz Hodbod
Photographer: Chriz Hodbod
Released: May 2008
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