Hasta La Creative!

A whole new range of binoculars available at Optique et Vision.

Advertising Agency: Leo Burnett, Dubai, UAE
Executive Creative Director: Malek Ghorayeb
Copywriter: Chermine Assadian
Art Director: Thomas Derouault
Account Supervisor: Carole Hanna
Photographer: Benjamin Dauchez

Don’t waste your time.

Advertising Agency: Leo Burnett, Dubai, UAE
Executive Creative Director: Malek Ghorayeb
Copywriter: Chermine Assadian
Art Director: Thomas Derouault
Account Supervisor: Dimitri Papadimitriou
Advertiser’s Supervisor: Will Brockbank
Post Production Company: Julien Lyons
Photographer: Benjamin Dauchez

Don’t waste your time.

Advertising Agency: Leo Burnett, Dubai, UAE
Executive Creative Director: Malek Ghorayeb
Copywriter: Chermine Assadian
Art Director: Thomas Derouault
Account Supervisor: Dimitri Papadimitriou
Advertiser’s Supervisor: Will Brockbank
Post Production Company: Julien Lyons
Photographer: Benjamin Dauchez

Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Art Directors: Sally Tambourgi, Rania Makarem
Copywriter: Sally Tambourgi
Illustrator: Nabil Kamara
Photographer: Tina Patni
Published: February 2008

In the wake of Paul Tilley’s suicide, advertising industry blogs are getting a closer look, including some quotes from George Parker.

From today’s New York Times:

After Mr. Tilley’s death was reported, the comments beneath the AgencySpy blog posting turned sharply to recriminations from people identifying themselves as friends, colleagues or relatives of the DDB executive. “You should all be ashamed. Because you contributed to this,” a message from someone who signed as LSA said.

A similar post on AdScam said: “I knew him. And I know that the vile attacks inflicted on him by you and others tortured his soul. He told me so.”

Advertising blogs have a reputation, even among bloggers, of being particularly wounding — in part, Mr. Parker said, because of conditions in the business.

“They do tend to be a little more acidic than general informational blogs,” Mr. Parker, a former ad executive who now works as a consultant, said. Since many agencies are now part of publicly held companies, he continued, employees are under increasing pressure to show short-term results, where in the past they might sometimes have had more than a year or two to build a successful campaign.

Asked if posters on ad blogs sought to gain competitive advantage by disparaging rivals, he replied: “It’s more than possible. It wouldn’t surprise me at all.”

It’s worth noting that the NYT article also has a section for open and anonymous commenting.

Store the impossible.

Advertising Agency: Promoseven, Dubai, UAE
Creative Director / Copywriter: Ali Ali
Art Director: George Azmy
Illustrator/3D: Furia

Lumix Digital Camera with MEGA O.I.S. image stabilizer.

Advertising Agency: Fischer America, São Paulo, Brazil
Creative Director: Flávio Casarotti
Art Director: Kleyton Mourão
Copywriter: Pedro Guerra
Photographer: Pedro Dimitrov

Lumix Digital Camera with MEGA O.I.S. image stabilizer.

Advertising Agency: Fischer America, São Paulo, Brazil
Creative Director: Flávio Casarotti
Art Director: Kleyton Mourão
Copywriter: Pedro Guerra
Photographer: Pedro Dimitrov

LONDON – The Communications Workers Union is to hold a ‘consultative ballot’ this week with members about Royal Mail’s proposals to restructure its pension plans, in a move that could lead to further strike action.

3 million girls are circumcized every year, and over 130 million women have been subjected to genital cutting or mutilation. Even if France publicly condemns this practice, thousands of girls remain at risk on the french territory.

Advertising Agency: ©SUPER!, France
Creative Director: Vincent Bouvier
Art Directors / Copywriters: Margot Helfter, Martijn Verpaalen
Illustrator: Margot Helfter
Published: February 2008