Hasta La Creative!

In another step on mankind’s road to bitter servitude at the hands of intelligent machines, Honda’s ASIMO robot this week conducted the Detroit Symphony in a performance of “The Impossible Dream” from Man of La Mancha. (Which has apparently become an anthem of sorts for Honda.) I know what you’re thinking: Detroit has a symphony orchestra? I was shocked too. But not as shocked as the world’s conductors will be when those baton-wielding bots put them out of work. Sure, symphony leaders probably make up less than .0001% of the global workforce — but it’s a bridgehead those metal fiends won’t soon surrender. You can already see them doing recon in this ASIMO commercial by Wieden + Kennedy. At the concert, the robot said: “It is absolutely thrilling to perform with the Detroit Symphony Orchestra. This is a magnificent concert hall.” Who programmed this guy, Honda’s PR department? Oh, yeah. I guess they did. UPDATE: Here’s a video of the performance.

—Posted by David Gianatasio

LONDON – Satellite broadcaster Sky is rebranding its on-demand service for PC users as it looks to match the online success of its terrestrial rivals.

The D&AD awards take place tonight at the Royal Festival Hall. Of the 25 categories, the UK stands the greatest chance of success in the TV & Cinema section.

LONDON – ITV1’s live coverage of the Uefa Cup final, in which Scottish side Rangers were beaten 2-0 by their Russian opponents Zenit St Petersburg, pulled in an average audience of 5.9m viewers last night, according to unofficial overnight figures.

Get Ready, America.

Headline and copy text (in English):
Advertising School: Extra Bold Portfolio School, Madison, USA
Creative Director / Art Director: Nick Bruskewitz

LONDON – BSkyB has lost its appeal against a ruling forcing it to hand over confidential documents to Virgin Media, which is suing the satellite broadcaster for abusing its market dominance.

Wake up with a premium roast coffee.

Advertising Agency: AlmaDDB Miami, USA
Creative Director: Enrique Faillace
Art Directors: Christian Liu, Ana Testa
Copywriter: Fedo Casillas
Photographer: Jaime Mandelbaum

If a few days without water is a big problem, imagine when it runs out for good. Avoid wasting water. Always.

Advertising Agency: PS10, Rio de Janeiro, Brazil
Creative Directors: Digo Souto, Renato Alt
Art Directors: Digo Souto, André Belaggio
Copywriter: Felipe Gaúcho
Released: January 2008

Advertising Agency: Invent Propaganda, Brazil

Advertising Agency: Publicis, Poland
Creative Directors: Iwona Kluszczynska, Wojciech Dagiel
Art Director: Magdalena Drozdowska
Copywriter: Mateusz Ksiazek
Published: March 2008