Advertising Agency: McCann Erickson Thailand
Creative Director: Philip Rowell
Art Director / Copywriter: Noppadon Shinkhem
Image Composer: Chalermpol Kiatpatananukul
Published: February 2008
(TrendHunter.com) The Hood.e concept, which was designed by Tim Dubitsky, was originally conceived as a present for his music-loving nephew. The idea was to make it easier for the little boy to cross dangerous thoroughfares on his way to school and still remain aware of street noise around him while listening to musi…
Advertising Agency: McCann Erickson Thailand
Creative Director: Philip Rowell
Art Director / Copywriter: Noppadon Shinkhem
Image Composer: Chalermpol Kiatpatananukul
Published: February 2008
I love this campaign for the Power Plant Contemporary Art Gallery which tries to appeal to the young party crowd. Hey, whatever it takes to promote art is fine with me!
The print ads promote the Original Contemporary Art Party in Toronto with decadent drunk partying and morning after antics that a…
Flowers would have been a better idea.
Advertising Agency: Callegari Berville Grey, Paris, France
Creative Director: Andrea Stillacci
Art Director: Cédric Auzannet
Copywriters: Mathieu Grichois, Lessly Chmil
Photographer: Corbis credits
Retouchers: Davis Martin, Benoit Monceau
Published: April 2008
Flowers would have been a better idea.
Advertising Agency: Callegari Berville Grey, Paris, France
Creative Director: Andrea Stillacci
Art Director: Cédric Auzannet
Copywriter: Mathieu Grichois
Photographer: Romain Laurent
Retoucher: Le Bureau
Published: April 2008
There’s something creepy about the classic “claw game” when the prize you’re after is a live lobster. This machine was spotted in Osaka, Japan, but they have them here in the U.S. as well. I suppose the end result is the same for the lobster, but turning it into an arcade game lends a Russian Roulette aspect to the process, which just wouldn’t sit well with me. (And who brings a cooler or bucket to an arcade anyway?) These kinds of machines are apparently somewhat common in Asia. In South Korea alone, according to Wikipedia, you can claw your way to “a Black & Decker power drill, women’s underwear, a beard trimmer, a voucher for an inflatable raft, knee pads, fishing hooks, a radio-controlled toy helicopter, and package of US $2 bills.†Boy, if you won all those in one outing, you could have one hell of a weekend. Via OhGizmo.
—Posted by David Griner
We all know that one of the best mediums of advertising comes from the boob tube. But bear in mind, just because you get to advertise on television, it means that you will hit your niche market.
There is a matter of healthy competition in TV ads and this involves appeal. You cannot discount the fact that your competitors will be doing the same thing in helping out their marketing strategies and it is in these cases that you have to pull out your creativity jacket so that you can make the most out of your advertising investment.
There are rules in advertising to which we must follow. Do remember, you gain exposure but if you don’t abide by the standards set forth by advertising boards, you may just find yourself investing in a losing cause.
Every business must first identify exactly who their ideal client is before they do any advertising. Next, they must identify where this client is searching for the product or service you have and how they make their decision to buy. Only when these items are understood should you decide on marketing or advertising your business.
(Source) Success
Technorati Tags: advertising, television, tv advertising, mediums, marketing, strategies
In a nutshell, advertising doesn’t have to be sophisticated. There is a belief in some companies that the more high-tech your advertising campaign is, the more attention you will get. This may be true but not all people are appreciative of sophisticated display advertising.
Remember that advertising aims to attract the masses towards your product or service. It doesn’t matter if it is basic or simple. What remains is the fact that most people today have varying tastes towards taking notice of advertising campaigns set loose today in the various mediums.
Simple advertising works to the advantage of people but in the end, it still depends on how you can make your product or service become a need towards people in their daily needs.
“In order to really move into large masses of advertisers, display advertising has to be easier and simpler,” said Ajay Agarwal, managing director of Bain Capital Ventures. “Google did this with search advertising. We think the same thing has to happen with display.”
(Source) Wall Street Journal
Technorati Tags: http://www.beyondmadisonavenue.com/
For people who want to make the right moves in advertising, it would be only normal to find them cramming to find the right books on how to make advertising work to their advantage. Most people turn to the usual educational marketing and advertising books, but the difference really lies on a book that focuses mainly on advertising prowess.
Such is the highlight of this book simply called “The History of Advertisingâ€. Once you hear it, it may seem that it is a book made for a college student. But the real essence of any subject, advertising in this case, really lies on the focus of books that are available in the market today.
Divided into sections by decades, this book explores the legendary campaigns and brands of advertising’s modern history, with specific anecdotes and comments on the importance of every campaign. You will find the picture of the camel that originated the Camel pack, the first Coca Cola ad, and even how artworks by masters such as Picasso and Magritte have been used in advertising.
(Source) Design Directory
Technorati Tags: advertising, coca cola, picasso, magritte, marketing, books
(TrendHunter.com) I love this campaign for the Power Plant Contemporary Art Gallery which tries to appeal to the young party crowd. Hey, whatever it takes to promote art is fine with me!
The print ads promote the Original Contemporary Art Party in Toronto with decadent drunk partying and morning after antics that a…
I am in awe of this new Malaria awareness campaign by Ãfrica Directo. The message that “Nothing and no one takes as many lives as malaria” is ingeniously delivered by drawing portraits of infamous dictators such as Stalin and Hitler, who have the blood of millions on their hands, using hundreds of …
It was good times for Leo Burnett at the One Show Design ceremony last night.
(TrendHunter.com) For his age, it’s incredible how modern Pope Benedict XVI is. In his latest approach to expand his global appeal, the Pope is reaching out to youth by sending out thousands of text messages with inspirational messages.
“We wanted to make WYD08 a unique experience by using new ways to connect with …
This is a question that I’ve have had rolling around in my head for a minute. Where are the personalities? The creative class has always been full of interesting personalities (No, bi-polar does not count as interesting) but recently the creative personality cold war has produced a bunch of carbon copies. On the other side of the house the charismatic face man/woman has been horse whipped out of existence. Have the account folks been reduced to waiters and note takers. Can any out there name some folks with some real swagger you know “That guy”? People who are appreciated for being smart not slick?
NEW YORK (AdAge.com) — Lauren Zalaznick's workload just got heavier. The president of NBC Universal's Bravo, Oxygen and Green Is Universal was named president of the company's Women and Lifestyle Entertainment Networks, adding oversight of iVillage to her daily duties. The networks will be bundled together under a new platform called Women @ NBCU, which will be introduced at NBC's upfront presentation to advertisers May 12 at New York's Radio City Music Hall.
For even more horrific consumer-generated idiocy, be sure to check out ForRent.com’s video contest.
(TrendHunter.com) In honor of the fascination with tiny, rodent-sized dogs, specifically Tea Cup Chihuahuas, a new Hollywood movie spoofing the craze is making its way to the big screen. The Beverly Hills Chihuahua trailer just made its online debut yesterday and already it’s making waves in the media.
Some reviews…
(TrendHunter.com) The Barack Obama HOPE posters are probably the most viral image associated with this year’s US presidential elections.
After the originals by Shepard Fairey sold out almost immediately, it wasn’t long before the posters were spoofed. First it was Michael Ian Weinfeld’s POPE parody in honor of Pope…
(TrendHunter.com) I am in awe of this new Malaria awareness campaign by Ãfrica Directo. The message that “Nothing and no one takes as many lives as malaria” is ingeniously delivered by drawing portraits of infamous dictators such as Stalin and Hitler, who have the blood of millions on their hands, using hundreds of …
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