Animated Birthday Cakes – Celebrate With Moving Food

(TrendHunter.com) How fun is this?

With the continued media growth of the entertainment, food, and children’s birthday party industries, animated birthday cakes seem to be the product of natural demand progression.

On Coolest-Birthday-Cakes.com, there is a wide selection of themes to choose from. The animated pa…

Familjen Dafgard: Kamasutra

Familjen Dafgard: Kamasutra

Advertising Agency: Forsman & Bodenfors, Gothenburg, Sweden
Published: May 2008

Whiskas: V for Vendetta

Whiskas: V for Vendetta

The movie, V for Vendetta, is about the rebellion of a freedom fighter V, who uses terrorist tactics to fight the oppressive society. V takes over the TV station and broadcasts a message to the country condemning the oppressors in parliament. V invites everybody to join him. When V meets Evey for the first time in the movie, he gives a very long speech which consists of words starting with the letter V.

In this radio spot, just like V, cats take over the radio programs to broadcast their messages and they give a long speech which consists of words starting with W.

Advertising Agency: TBWA, Istanbul, Turkey
Creative Director: İlkay Gürpınar
Copywriter: Deniz Ergin, Ece Kaleli
Brand Manager: Sinem Özkan
Producer: Saadet BektaÅŸ
Aired: March 2008

Arena BLM on top in Thinkbox planning awards

LONDON – Arena BLM has scooped the top prize at the Thinkbox TV Planning Awards, scooping the Grand Prix award for its Domino’s Pizza campaign.

Movie Ratings on Foreheads – Domestic Violence Ads (GALLERY)

(TrendHunter.com) These ads make me a little uncomfortable and evoke great sadness, but making an emotional connection is crucial in awareness ads. This campaign for the National Centre for Domestic Violence sheds light on the emotional and psychological trauma inflicted on children subject to witnessing domestic vio…

Unsolicited Ad Advice for Barack and Hillary

Or: Why I Wouldn't Make It as an Ad Consultant

Econobox Comeback – Gas Prices Drive Demand For Retro Eco-Cars

While all the giant automotive manufacturers are feverishly developing fancy new eco-friendly, green and hybrid cars, another trend is quietly brewing: used econoboxes from the ’80s and ’90s! That’s right!

Remember the Geo Metro, Ford Festiva, Toyota Tercel or, my personal favourite, the Honda C…

Content Proposes to Advertising. Advertising Accepts.

According to Ad Age, Hollywood’s oldest talent shop, the 110-year-old William Morris Agency, is partnering with a triumvirate of digital media, wireless and advertising executives to create a joint venture called Agency 3.0, a digital-marketing-services company seeking to marry digital technology to strategically developed content.

The new venture aims to “bring the ad dollars that much closer to the creative process,” said Greg Johnson, a former chief creative officer at McCann Worldgroup and Digitas.

Another partner, Steve Stanford, who created rival talent agency ICM’s digital media group, said, “Today, a show that has sponsors already in place has a much better chance of airing.”

The team will be based at William Morris’ Beverly Hills headquarters.

Cell Phone Watches – The CECT Mobile Comes with a Keypad (GALLERY)

(TrendHunter.com) Cell phones seem to be evolving before our eyes and here in TrendHunter we have featured several prototype wristwatch mobiles with very technologically-advanced features. The CECT cell phone prototype features a dedicated keypad built on the strap. This GSM phone also features a 1.3 inch touchscree…

Lipton – Lightly scented – print, JWT Dubai United Arab Emirates

Client: Unilever Arabia
Client: Lipton
Agency: JWT Dubai
Executive Creative Director: Chafic Haddad
Art Director: Nizar Swailem / Layan Aziz
Copywriter: Ash Chagla
Illustrator: Nabil Kamara / Mahesh Kubal
Account Director: Dana Al Kutoubi
Photographer: Tejal Patni

Sorry Beck’s, but Saying ‘Different by CHOICE!’ Doesn’t Make it So

becks-compromise.jpg

To draw attention away from its absence of a sound position in the beer market (unless “favorited beer of the band ‘Black Label Society'” counts), Beck’s tries wearing the message “Different by Choice.”

Champions League winner to net £85m

LONDON – Tonight’s winners of the first ever all-English UEFA Champions League final will pocket more than £85m, according to research commissioned by MasterCard.

Good Natured agrees ethical TV advertising deal

LONDON – Juice brand ‘Good Natured’ has signed a deal with Viacom Brand Solutions (VBS) – the sales house for MTV, VH1, Nickelodeon and Paramount Comedy – to be part of a socially ethical TV advertising campaign on Nick Jr.

VW hires Reynolds as head of marketing

LONDON – Volkswagen has appointed Steve Reynolds as its UK head of marketing.

Banned Video Graveyards – YouTomb

(TrendHunter.com) Have you ever wondered what happens to videos YouTube is forced to remove because of copyright infringement claims? I myself haven’t, but the YouTomb project will tell you all you want to know about such videos. When a video take-down occurs because of a request, YouTube retains the video’s meta…

Growing up Green – Chapter One Organics for Eco-Chic Babies

If you want to keep your baby as stylish as you are, keep up to the minute with one of the latest fashion movements, and deck your little one eco-chic apparel.

Chapter One Organics knows that even for environmentally aware mamas, sacrificing their tot’s style isn’t an option. For that reason they …

Royal Mail appeals to review for lighter regulation

LONDON – Royal Mail has told the independent postal sector review that wide changes in the way it is regulated are necessary in order to solve the issues facing the universal service.

Amstel Light: Not Big on the Whole ‘Literacy’ Thing

amstel-light-dam-good.jpg

Amstel Light may have taught us properly how to spell “beer” in Dutch, but this is definitely not how you spell “damn.”

Microsoft Will Lure Users to Search With Cash Rewards


REDMOND, Wash. (AdAge.com) — Can Microsoft buy greater search share without buying Yahoo?
That's the idea behind the company's latest move to lure more users: Offer them cash.
The move is expected to be announced at today's Microsoft Advance '08 event and will essentially give financial incentives to users who complete a transaction after searching for a product through Microsoft's Live search. The tactic is highly unusual, although several people familiar with the plan seemed to be intrigued by its prospects.

The Love Boat Soon Will Be Making Another Run

CBS substantially increased the number of archived television shows streamed free on the Web, the latest salvo in the battle among traditional broadcasters to capture viewers online.

CBS will add episodes of “The Love Boat” and “Twin Peaks,” among other shows, to its new and vintage Web offerings. The programs are broadcast on the CBS Audience Network, a collection of online distribution partners, including CBS.com, Last.fm, Bebo and CNET Networks, which CBS Corp. last week said it plans to acquire.

[via The Wall Street Journal]