YORK, Pa. (AdAGe.com) — She's married, well-educated, trendy and environmentally conscientious. She works full time, is likely sleep deprived and feels that time is her most precious commodity. Meet today's 30-something woman. Here's what Marie Claire found regarding what this group cited as their five priority issues and values — and what that means for marketers.
NEW YORK (AdAge.com) — Volkswagen of America is abandoning its strategy of running multiple brand messages and is instead moving to a uniform one that will be integrated into all mediums for all models.
CHICAGO (AdAge.com) — The protesters bedeviling the Beijing Olympics' "Journey of Harmony" may be garnering a few million dollars worth of free publicity, but the media storm hasn't yet torched relay sponsors and other marketers involved with the games, even if they might be starting to feel a little singed.
NEW YORK (AdAge.com) — The success of "Mad Men" on Rainbow Media's AMC seems to have whetted the industry's appetite for stories about chasing after the big account, spit-balling creative concepts among office mates and the often-outlandish behavior that goes along with life lived inside an ad agency. Two networks, TNT and NBC, currently have shows in the works.
NEW YORK (AdAge.com) — In the fall of 1996, a procession of limousines carrying Donny Deutsch and the equivalent of a small production company's worth of equipment proceeded into Hollywood to pitch what could have been the anchor for his fledgling Los Angeles shop, the $125 million Acura account. The display of New York-style flash put off the down-to-earth Acura marketing team, which ended up giving the account to an agency whose pitch consisted of some scribbling on a marker board. The lesson wasn't lost on Mr. Deutsch.
BATAVIA, OHIO (AdAge.com) — Improved research is shedding light on what's long been a black hole of marketing budgets: the $25 billion TNS Sorenson estimates marketers will spend annually by 2010 to advertise or get special displays for products in stores.
NEW YORK (AdAge.com) — Over four days, American Airlines canceled nearly 3,000 flights, resulting in massive chaos documented in continuous images of snaking lines of stranded passengers seen on the web, TV and in newspapers. It was not a good thing for American or an industry that seems to perpetually be juggling two to three crises at a time.
NEW YORK (AdAge.com) — As April 22 approaches, marketers of all stripes are bombarding consumers with green promotions and products designed to get them to buy more products. And while that message seems to contrast with the event's intent, the oxymoron seems to have been lost on marketers jumping on the Earth Day bandwagon in record numbers.
So after absorbing the internet goodness for about 11 years I finally decided to give something back. And that just happens to be a website… about universal sameness.
view it here
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CommercialPitch.com, a new original ad sharing platform, is holding a contest, What’s Your Pitch, to find the most “out of the box” original ad.
(TrendHunter.com) According to Uby Kotex, you’ve only got one beaver, so you should take care of it… with their line of tampons, pads and liners. That’s not an uncomfortable ad for men to watch, is it?
In the campaign, Uby Kotex urges that, “it’s high time women stopped being so damn shy about our vaginas. You do…
(TrendHunter.com) Filmmaker Jeff Schultz is launching a clever online ‘documentary’ about a small town in Bavaria, Oberpfaffelbachen, where a giant BMW launching ramp was built (yes, its planted marketing).
The four video series is a conical of the mystery and legacy that surrounds the ramp.
The alleged goal of t…
(TrendHunter.com) For several years, we’ve been watching breakthroughs and ideas in the world of digital paper / e-paper / electronic ink. The concept is that paper thin digital screens will eventually redefine our consumption of paper and applications for display technology.
Unfortunately, the world still hasn’t s…
(TrendHunter.com) Today I surfed the internet and had a massage from the comfort of a… dental chair? That’s right. There’s no reason that going to the dentist has to be ‘entirely’ unpleasant, which is why cutting edge dental offices are liberating the dental experience with a combination of high-end technology an…
(TrendHunter.com) High heels for men are here and women the world over are rejoicing and… Wait, you call these high heels? I mean, I don’t expect to see 6 inch stilettos on men’s shoes to become wildly successful. But who knows.
The Times notes, “If short men could all be magically made 5ft 8in (the male average…
Once upon a time I helped to orchestrate a deal between Calistoga Mineral Water and American Rivers, where I worked on the development team. So, I know firsthand what it means to bring corporate dollars to an environmental group. The basic premise is tread carefully, so as not to upset the dues-paying grassroots members of the group.
According to sources, Sierra Club may have glossed over that key point when it struck a deal with Clorox, maker of Green Works, a “green” product line of household cleansers. The agreement includes a Sierra Club endorsement on Green Works’ packaging.
Given that Sierra Club members and other environmentalists have been battling chlorine pollution for years, this fit seems unnatural at best. Sierra Club activists in Florida have been particularly outspoken about the matter and now find their “keep it clean” hands slapped by Sierra Club mucky mucks.
The Sierra Club’s national board voted March 25 to remove the leaders of the Club’s 35,000-member Florida chapter, and to suspend the Chapter for four years. It was the first time in the Club’s 116-year history that such action has been taken against a state Chapter.
The leadership of the Florida Chapter had been highly critical of the national board’s decision in mid-December 2007 to allow The Clorox Company to use the Sierra Club’s name and logo to market a new line of non-chlorinated cleaning products called “Green Works.” In return, Clorox Company will pay Sierra Club an undisclosed fee, based partly on product sales. The Clorox Company logo will appear on the products as well.
A 2004 report by the U.S. Public Interest Research Group Education Fund named The Clorox Company as one of the nation’s most chemically dangerous.
Florida in the house!
The Guardian has more on the story.
(TrendHunter.com) Speedo’s LZR Racer Swimsuit is already invoked controversy, with critics believing that the swimsuit is, “Too slippery when wet.” In fact, officials at the International Swimming Federation (FINA) have already contemplated banning the suit.
However, FINA made the decision to allow the LZR Racer un…
(TrendHunter.com) Last August, we featured a Machine Gun Camp for kids, which was actually a spoof ad for a Canadian charity. The concept of the camp was viral and shocking enough to get a lot of viral attention.
However, today, we bring you an actual video that shows American kids firing machine guns. The latter …
Advertising Agency: Cesario Migliozzi, Los Angeles, USA
Creatives: Enzo Cesario, Michael Migliozzi
Published: March 2008
Advertising Agency: Cesario Migliozzi, Los Angeles, USA
Creatives: Enzo Cesario, Michael Migliozzi
Published: March 2008
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