Apr
14
Rare Case of a Second Office Going Gangbusters: Deutsch L.A. Is Hot
Posted in: UncategorizedNEW YORK (AdAge.com) — In the fall of 1996, a procession of limousines carrying Donny Deutsch and the equivalent of a small production company's worth of equipment proceeded into Hollywood to pitch what could have been the anchor for his fledgling Los Angeles shop, the $125 million Acura account. The display of New York-style flash put off the down-to-earth Acura marketing team, which ended up giving the account to an agency whose pitch consisted of some scribbling on a marker board. The lesson wasn't lost on Mr. Deutsch.
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