SYDNEY – Peter Currey (pictured), the M&C Saatchi business director who helped the agency retain the critical Optus business earlier this year, will join Visa later this year as director of marketing for Australia and New Zealand.
SINGAPORE – SingTel, Singapore’s largest telco, is planning to take on Yahoo and Singapore Press Holdings in the city state’s crowded online media market with the launch of an information portal.
HONG KONG – Elaine Chow (pictured) of Next Media Limited will add the chief marketing officer role to her existing position as corporate creative officer.
BEIJING – MSN has handed its creative duties to BatesAsia, following a five-way pitch believed to have included Saatchi & Saatchi.
I haven’t had much time to blog recently, but that doesn’t mean I haven’t been keeping an eye out. I’m working on my graduate thesis on digital anxiety and aversion, which is coming along fine. In the meantime, I have a backlog of things that sparked my interest. Here we go.
Zoo York launched a limited edition Jenna Jameson skateboard deck. The Kama Sutra style ads really caught my attention. They are simple and they work. DavidandGoliath is responsible for the though provoking work. Jenna made headlines earlier this year, announcing that she was quiting the business. She stopped “acting” several years ago and has become quiet the entrepreneur. She has used her “brand” to sell books, comics and apparently skateboards now.
SHANGHAI German pharmaceutical company Boehringer Ingelheim has called a creative review of its US$5 million Mucosolvan cough medicine brand in China, with four agencies, including incumbent Publicis and Y&R, believed to be competing for the account.
MANILA – SM Shoemart, the largest retail chain in the Philippines, has appointed Universal McCann and MindShare as its media agencies-of-record for its department stores’ and affiliated brands’ media buying after a three-way pitch with Dentsu.
HONG KONG – The China Cup International Regatta (CCIR) has announced the sponsorship packages available for the second annual race to be held out of Shenzhen.
(TrendHunter.com) Eyes are the window to the soul, so why not class up your window with diamond-studded eye lashes, Barbie cosmetics, metallic make-up or video game style contact lenses?
If there’s one thing you’ll take away from this list, it is that the cutting edge of eye enhancement has no limits.
And guys, t…
Today's web and the new media that underpin it are known for the ability to create instant sensations. From Digg's social news to CareerBuilder's Monk-e-Mail campaign, companies can advance from zero to 20 million viewers practically overnight. The viral nature of this highly social, user-driven environment enables complete strangers to connect over common beliefs, desires or interests and together create winners and losers. It empowers both the individual and collective voice. And isn't that what a presidential election is all about?
Company leaders by now have learned the value of engaging their employees with their brands. They've come to realize their internal stakeholders are just as important a constituency as external ones when launching a new business or breathing new life into an old one because they play critical brand-delivery roles. So companies now include internal audiences in their roll-out and repositioning plans. But not all companies do this correctly.
The evidence is clear: "Man as idiot" isn't going over very well these days. The way the advertising industry portrays men has drawn increasing scrutiny in both the trade press and the mainstream media. Defenders of the status quo — in which men are depicted as irresponsible fathers and lazy, foolish husbands — are starting to feel outnumbered. Defenders of the advertising status quo generally put forth the following arguments: Males are "privileged" and "it's men's turn," so it's OK to portray them this way, and that men simply don't care how they're portrayed. Both of these arguments are highly questionable.
What's MIA in today's marketing messages? Powerful taglines, or what I call "powerlines" — those words that are well-chosen and have the power to awe, inspire, motivate, alienate, subjugate and, in a marketing context, change the buying habits of consumers.
NEW YORK (AdAge.com) — Late last year, when Dell consolidated its gargantuan marketing account at WPP Group and asked the holding company to build it a custom-made, global agency network, there was more than a little hand-wringing in adland. Since then, though, much of the buzz around "Project DaVinci," as the agency is now known, has waned.
NEW YORK (AdAge.com) — What's on the minds of the most influential marketing bloggers? Advertising Age Editor Jonah Bloom recently led a roundtable discussion with some prominent players from our Power 150 network to find out.
NEW YORK (AdAge.com) — Ranjana B. Clark took on one tough job. Not only is she CMO of Wachovia, the fourth-largest asset-based bank-holding company in the U.S, she assumed the role after the retirement of Jim Garrity, a well-known figure in the ad world. But today, Ms. Clark is feeling good about her progress. She's assembled a marketing team focused on consumer insights and has embarked on a review of the bank's estimated $145 million marketing account for the first time in years. She spoke to Ad Age with Advertising Age about plans for updating the Wachovia brand.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
