Apr
14
Is Earth Day the New Christmas?
Posted in: Uncategorized
NEW YORK (AdAge.com) — As April 22 approaches, marketers of all stripes are bombarding consumers with green promotions and products designed to get them to buy more products. And while that message seems to contrast with the event's intent, the oxymoron seems to have been lost on marketers jumping on the Earth Day bandwagon in record numbers.
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