Citroen brand unveils new logo
Posted in: UncategorizedLONDON – Citroen has unveiled a new corporate identity to help modernise the brand and improve the appeal with style-conscious drivers.
LONDON – Citroen has unveiled a new corporate identity to help modernise the brand and improve the appeal with style-conscious drivers.
NEW YORK – Ad agency Crispin Porter & Bogusky, a highly successful player in the US advertising industry, has announced that it is cutting 60 jobs from its 900-plus workforce in response to the ailing economy.
NEW YORK – News Corporation has unveiled a bleak set of quarterly results including an 8.3% drop in revenues and a $6.4bn net loss after a massive writedown of its broadcasting, newspapers and interactive assets.
LONDON – BBC Radio shows cost “significantly” more than commercial rivals due to the salaries of celebrity presenters such as Jonathan Ross, Terry Wogan and Chris Moyles, according to a report by the National Audit Office.
LONDON – Avis has called a review of its pan-European digital and direct marketing accounts.
NEW YORK – Kellogg’s has become the first major sponsor to end an endorsement deal with swimmer Michael Phelps, calling his behaviour “not consistent” with its image, after the News of the World published photographs of the Olympic gold medallist smoking out of a glass pipe.
LONDON – Absolut Vodka has said it is confident it will win a £33m legal action brought against it by an Australian entrepreneur who is claiming it stole his idea for a charity-focused reality TV show about New York bartenders.
LONDON – US car manufacturer General Motors has announced a restructuring to its marketing and sales operations in Europe, allowing more independence for individual brands.
LONDON – Marketing directors could be overestimating how much UK consumers are prepared to pay for ethical products, according to fresh research.
Advertising Agency: Saatchi&Saatchi, Milan, Italy
Creative director: Agostino Toscana
Copywriter: Luca Lorenzini
Art Director: Luca Pannese
Illustrator: Mike Koelsch
Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Ray Lam, Keith Lo
Art Director: Ciff Luk
Copywriters: Joshua Wong, Tony Chan
There is something about Taylor Swift that makes fans buy the tickets and it is not only her singing voice. With her gorgeous looks, it is not really surprising to note why she was able to pack in the Staples Center in Los Angeles on May 22 for an upcoming concert. It took only 2 minutes for the tickets to be sold out!
Taylor will be at the Staples Center this Sunday night, performing live on the 51st Annual Grammy Awards. This will mark the debut television performance of Taylor’s song “Fifteen” from her Fearless CD. Miley Cyrus is joining Taylor for a special duet version.
(Source) Press
The salmonella issue continues as another company has issued a recall on its products, Simply Enjoy Sweet and Salty Mixed Nuts by Stop & Shop Supermarket. The item was removed from store shelves because the product contains peanuts supplied by Peanut Corporation of America (PCA) and has the potential to be contaminated with salmonella bacteria.
Customers who have purchased this product should not consume it and may return any unused portions or bring their purchase receipt to any Stop & Shop for a full refund. To date, Stop & Shop has received no reports of illnesses associated with consumption of this product.
(Source) Press
Julia Ormond who had stints with “Legends of the Fall” and “Sabrina” appears in another movie in Lifetime Movie Network’s “The Wronged Man” in November 2009. Mahershalalhashbaz Ali (The 4400), Ormond’s The Curious Case of Benjamin Button co-star, also joins the cast as an African-American husband and father convicted of raping a young girl.
The film is based on the true story of an unlikely friendship between paralegal Janet Gregory (Ormond) and Calvin Willis (Ali) as they fight to overturn his sentence and restore faith in the justice system. The Wronged Man, from executive producer Gale Anne Hurd’s (The Incredible Hulk) Valhalla Motion Pictures and Sony Pictures Television, will begin production this month.
(Source) Press
Advertising Agency: DDB, New Zealand
Executive Creative Director: Toby Talbot
Creative Group Head: Paul Hankinson
Art Director / Copywriter: Pete Thompson
Account Services: Callum Walker, Zoe Alden
Client Executives: Robert Bowring, Justin Watson
Ninguém mais duvida que com a web 2.0 ficou muito mais fácil para as marcas monitorarem o que vem sendo dito sobre elas na internet. A última novidade é o Spy – um site que permite fazer com que as marcas possam descobrir o que está sendo comentado sobre elas (em tempo real).
Uma plataforma equivalente a um live stream, o Spy atualiza constantemente tudo o que está sendo dito sobre a sua marca no Twitter, FriendFeed, Flickr, Comentários em Blogs, Yahoo News e Google Reader. Tudo ao mesmo tempo.
Você digita o nome da marca no campo de pesquisa e, em seguida, começa a acompanhar todas as conversas que vão se atualizando sem ao menos você clicar em algum botão.
Passa lá e faz um teste
“Educating streetchildren since 1989.”
Advertising Agency: BBDO Guerrero, Manila, The Philippines
Executive Creative Directors: Joel Limchoc, Simon Welsh
Chief Creative Officer: David Guerrero
Retoucher: Manny Vailoces
Art Director: Joel Limchoc
Copywriters: David Guerrero, Simon Welsh
Producer: Al Salvador