Citroen brand unveils new logo

LONDON – Citroen has unveiled a new corporate identity to help modernise the brand and improve the appeal with style-conscious drivers.

Crispin Porter & Bogusky to lay off 60 staff

NEW YORK – Ad agency Crispin Porter & Bogusky, a highly successful player in the US advertising industry, has announced that it is cutting 60 jobs from its 900-plus workforce in response to the ailing economy.

Poor quarterly results trigger News Corp share price slide

NEW YORK – News Corporation has unveiled a bleak set of quarterly results including an 8.3% drop in revenues and a $6.4bn net loss after a massive writedown of its broadcasting, newspapers and interactive assets.

Stars’ wages bump up BBC Radio costs

LONDON – BBC Radio shows cost “significantly” more than commercial rivals due to the salaries of celebrity presenters such as Jonathan Ross, Terry Wogan and Chris Moyles, according to a report by the National Audit Office.

Avis reviews pan-European digital and direct account

LONDON – Avis has called a review of its pan-European digital and direct marketing accounts.

Kellogg’s drops Phelps after bong controversy

NEW YORK – Kellogg’s has become the first major sponsor to end an endorsement deal with swimmer Michael Phelps, calling his behaviour “not consistent” with its image, after the News of the World published photographs of the Olympic gold medallist smoking out of a glass pipe.

Absolut rejects £33m lawsuit for ‘stealing’ TV programme concept

LONDON – Absolut Vodka has said it is confident it will win a £33m legal action brought against it by an Australian entrepreneur who is claiming it stole his idea for a charity-focused reality TV show about New York bartenders.

GM restructures European marketing of Opel, Chevrolet and Saab brands

LONDON – US car manufacturer General Motors has announced a restructuring to its marketing and sales operations in Europe, allowing more independence for individual brands.

Majority of UK consumers refuse to pay a premium for green products

LONDON – Marketing directors could be overestimating how much UK consumers are prepared to pay for ethical products, according to fresh research.

Sci-Fi Channel: Lagoon, Zombie, Aliens

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Advertising Agency: Saatchi&Saatchi, Milan, Italy
Creative director: Agostino Toscana
Copywriter: Luca Lorenzini
Art Director: Luca Pannese
Illustrator: Mike Koelsch

Aquafresh flex top toothbursh: Cleans all gaps

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Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Ray Lam, Keith Lo
Art Director: Ciff Luk
Copywriters: Joshua Wong, Tony Chan

Taylor Swifts Racks them in at Staples Center

Taylor SwiftThere is something about Taylor Swift that makes fans buy the tickets and it is not only her singing voice. With her gorgeous looks, it is not really surprising to note why she was able to pack in the Staples Center in Los Angeles on May 22 for an upcoming concert. It took only 2 minutes for the tickets to be sold out!

Taylor will be at the Staples Center this Sunday night, performing live on the 51st Annual Grammy Awards. This will mark the debut television performance of Taylor’s song “Fifteen” from her Fearless CD. Miley Cyrus is joining Taylor for a special duet version.

(Source) Press

Laser Printing – Google search business card

Click to enlarge the creative ad / design

I saw this somewhere around the web some time ago and thought it was pretty good to share. It’s an offset-printing business card that quickly explains how the company can be found on the web.

Simply Enjoy Sweet and Salty Mixed Nuts Recalled

logo_stopandshopThe salmonella issue continues as another company has issued a recall on its products, Simply Enjoy Sweet and Salty Mixed Nuts by Stop & Shop Supermarket. The item was removed from store shelves because the product contains peanuts supplied by Peanut Corporation of America (PCA) and has the potential to be contaminated with salmonella bacteria.

Customers who have purchased this product should not consume it and may return any unused portions or bring their purchase receipt to any Stop & Shop for a full refund. To date, Stop & Shop has received no reports of illnesses associated with consumption of this product.

(Source) Press

Julia Ormond Stars in Wronged Man

juliaJulia Ormond who had stints with “Legends of the Fall” and “Sabrina” appears in another movie in Lifetime Movie Network’s “The Wronged Man” in November 2009. Mahershalalhashbaz Ali (The 4400), Ormond’s The Curious Case of Benjamin Button co-star, also joins the cast as an African-American husband and father convicted of raping a young girl.

The film is based on the true story of an unlikely friendship between paralegal Janet Gregory (Ormond) and Calvin Willis (Ali) as they fight to overturn his sentence and restore faith in the justice system. The Wronged Man, from executive producer Gale Anne Hurd’s (The Incredible Hulk) Valhalla Motion Pictures and Sony Pictures Television, will begin production this month.

(Source) Press

McDonald’s shaker fries: Speed bump

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Advertising Agency: DDB, New Zealand
Executive Creative Director: Toby Talbot
Creative Group Head: Paul Hankinson
Art Director / Copywriter: Pete Thompson
Account Services: Callum Walker, Zoe Alden
Client Executives: Robert Bowring, Justin Watson

Brand Spy

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Ninguém mais duvida que com a web 2.0 ficou muito mais fácil para as marcas monitorarem o que vem sendo dito sobre elas na internet. A última novidade é o Spy – um site que permite fazer com que as marcas possam descobrir o que está sendo comentado sobre elas (em tempo real).

Uma plataforma equivalente a um live stream, o Spy atualiza constantemente tudo o que está sendo dito sobre a sua marca no Twitter, FriendFeed, Flickr, Comentários em Blogs, Yahoo News e Google Reader. Tudo ao mesmo tempo.

Você digita o nome da marca no campo de pesquisa e, em seguida, começa a acompanhar todas as conversas que vão se atualizando sem ao menos você clicar em algum botão.

Passa lá e faz um teste ;)

:: www.spy.appspot.com

Childhope Asia Philippines: Ladder

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“Educating streetchildren since 1989.”

Advertising Agency: BBDO Guerrero, Manila, The Philippines
Executive Creative Directors: Joel Limchoc, Simon Welsh
Chief Creative Officer: David Guerrero
Retoucher: Manny Vailoces
Art Director: Joel Limchoc
Copywriters: David Guerrero, Simon Welsh
Producer: Al Salvador

News Corp. Posts $6.4 Billion Loss for Fiscal Second Quarter

NEW YORK (AdAge.com) — News Corp. took a $6.4 billion loss on a huge write-down on the value of its network TV, newspapers and publishing units in what Rupert Murdoch described as "the worst economic crisis we have witnessed since News Corp. was established more than 50 years ago."

Neon Barbie Fashion – ‘Acid Reign’ Features Agyness Deyn in Vogue UK (GALLERY)

(TrendHunter.com) British model Agyness Deyn stars in a ‘Barbie on acid’ editorial in the March 2009 issue of Vogue UK.

With a platinum blonde ‘do, Deyn showcases that just like for men’s wear, the women’s spring 2009…