Hello Kitty is the ultimate licensing whore. Her oblong, be-ribboned visage has been plastered onto everything from toasters to credit cards to vibrators — er, massagers — to brassiere.
LONDON – The Barbican Centre is seeking an agency to handle its media planning and buying arrangements.
Cenergy/East Aurora recently put together “In the Game,” a triage of spots for the Pitsburgh Penguins. Each depicts a Penguin fan testifying to the degree of his/her loyalty in random, occasionally inappropriate places.
Twitterite @Floyd Hayes decided we need another feel-good meme in our lives, so he invented twipple, a microblogging cross between Simon Says and Pay it Forward.
NEW YORK – Nineteen staff have lost their jobs at About.com, the online encyclopaedia owned by the New York Times Company.
LONDON – Doritos is re-releasing its user-generated “Tribe” ad for a second run due to an uplift in sales.
NEW YORK (AdAge.com) — Pandering to consumers' dreams is always an effective promotional strategy in times of serious economic downturn. And HGTV is doing it in a really big way with its latest "Dream Home" giveaway of a $2 million sumptuously appointed residence. To enable the mortgage-challenged masses to get up close and personal with the project, parts of the house were recently erected in New York's Grand Central Station. The lucky winner is announced in March.
Exciting news from the fashion annals of Jeremy Dante: Katie Holmes of the Scientology set is the new face of Miu-Miu, succeeding French actress Vanessa Paradis, and joining a list of other screen stars better known for what they do during off-hours, like Drew Barrymore and Lindsay Lohan.
LONDON – Hollywood director Steven Spielberg is to guest edit the 20th anniversary issue of Empire magazine.
LONDON – John Lewis has selected Contact the Elderly as its charity for 2009.
See what 1620 pennies can become — in the span of 30 seconds! Ain’t technology somethin’.
LONDON – The publicly-funded BBC spends more money on its breakfast radio shows presented by Terry Wogan and Chris Moyles than any of its commercial rivals, according to a National Audit Office report.
LONDON – Twentysix has poached Tequila\London digital strategy director Lex de Wynter to take on the same role at the digital specialist agency, where he will lead planning across its London and Leeds offices.
LONDON – Unions claim as much as 16,000 job losses are likely at Royal Mail after managers were told to cut 10% from their office and staff costs.
LONDON – WWF has launched a Valentine’s-themed online campaign in the UK to encourage people to adopt an Asian elephant as a Valentine’s gift.
Continuing Asics’ campaign/pop culture tribute “Made of Japan” for Onitsuka, Amsterdam Worldwide developed “Zodiac Race,” a by-land-and-sea battle between future members of the The Jade Emperor’s Zodiac Calendar.
LONDON – Absolute Radio has signed a commercial tie-up with Warner Bros Pictures that will see the radio station invert its line-up of presenters today (6 February).
LONDON – Visa has appointed Publicis Dialog to a pan-European direct marketing brief for its credit and debit card business.
LONDON – News Corp is embarking on what chairman Rupert Murdoch deemed “rigorous cost-cutting” as it looks to address a loss of $6.42bn in Q4 2008.
(TrendHunter.com) Apparently Cavalli couldn’t decide weather they wanted a brunette or blonde to star in their Roberto Cavalli Spring/Summer 2009 ad campaign, so they had Daria Werbowy assume both personas to keep everyone…
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