NEW YORK (AdAge.com) — In case you weren't sure, it really is worse than we thought. A new survey conducted by the Association of National Advertisers released today found that 77% of marketers plan to reduce their advertising-campaign media budgets. That staggeringly high number is an ominous sign of things to come.
(TrendHunter.com) Joe Shuster was one half of the duo that created Superman, the iconic superhero who grew to be known around the world and worth billions of dollars. But in 1932, things were tough for the struggling young…
Wondering who was going to be this year's cover model for the Sports Illustrated swimsuit issue? You could have stayed up to watch CBS's "Late Show With David Letterman," or you could have just walked down Broadway this morning to see 23-year-old Bar Refaeli looming like the Attack of the 40-Foot Bikini Babe.
Nouveau concept très original du designer David Gonçalves : un vélo électrique et pliable qui se recharge grâce à l’énergie produite lors du freinage. Intitulé GrassHopper, il est également possible de l’utiliser en vélo d’appartement pour le recharger.
NEW YORK (AdAge.com) — In a move designed to broaden its global footprint, Omnicom Group-owned PR agency Ketchum has entered into a strategic partnership with Hakuhodo, one of Japan's largest marketing communications firms.
Agora sim a nova campanha de Gatorade começa a ficar realmente interessante. A marca colocou no ar uma série online, dividida em 5 episódios, chamada “Quest For G”.
Dirigida por Tarsem Singh, de “A Cela”, a websérie faz uma paródia do clássico do Monty Python, “Em Busca do Cálice Sagrado”, e mostra os Knights Of G cruzando os lugares mais inóspitos na procura do Holy G.
Os cavaleiros são interpretados por diversas celebridades do esporte, como Usain Bolt, Kevin Garnett, Kareem Abdul Jabbar, Jimmy Johnson, Misty May Treanor, Kerri Walsh, Derek Jeter e Alicia Sacramone.
A criação é da TBWA\Chiat\Day de Los Angeles, com produção da @Radical Media e The Mill. A trilha sonora é uma versão remixada pelo RZA da original, do filme do Monty Python.
Assista abaixo o primeiro episódio, “Enchanter”, e se gostar pode ver todos os outros no site MissionG.com.
To kick off its first season as the NHRA’s series title sponsor, Coca-Cola’s Full Throttle, with help from Mother New York, has launched a six-spot TV campaign that looks at the sport’s history, heroes and that thing that has become known as drag racing.
Com a publicidade tradicional cada vez menos eficaz e com a segmentação de audiências pelos vários canais oferecidos na mídia, anunciantes e agências estão buscando novas formas de garantir a atenção do target.
O brand entretainment (ou em entretenimento de marca), cria uma peculiaridade que nenhuma outra tática de marketing conseguIria: envolver o público-alvo através do entretenimento e da informação.
E a última empreitada com brand entretainment no Brasil é da Land Rover.
“Viva para contar histórias” é uma série de documentários criada pela Wunderman, e transmitida no canal Discovery Travelling & Living, onde uma equipe a bordo de um Land Rover Defender, visitam lugares remotos do Brasil.
No segundo episódio, anunciado hoje, Daniel Daibem (músico), Gabriel Bá (quadrinista) e Alexandre Schneider (fotógrafo) desbravaram o Jalapão (TO) e visitam as maiores belezas da região, em uma aventura bastante realista.
Essa não é primeira vez que uma marca de automóveis se adapta à este tipo de estratégia.
A Toyota já havia promovido seu novo modelo Hilux, em um documentário do National Geographic Channel Brasil. (Veja aqui).
Outros vídeos da série podem ser acompanhados no brand channel da Land Rover no YT.
NEW YORK (AdAge.com) — The fourth quarter of 2008 was the toughest period marketing conglomerate Omnicom Group has seen in the past 16 years, thanks to the banking-system meltdown and severe credit freeze, Omnicom chief John Wren said today.
French electronic duo Justice and Ed Banger Records designer So-Me have designed a new Club Coke 2009 bottle exclusively for European dance venues.
LONDON – Cider firms pushing over-ice servings fuelled strong summer performances, their task now is to sustain year-round sales.
LONDON – The self-regulation of newspapers in the UK is insufficiently effective, largely unaccountable and failing to reflect the radically changed media environment, according to a major review published today.
Um, how do we say this tactfully. The economy sucks and the advertising industry is undergoing decimation.
LONDON – Independent magazine publisher RunWild Media Group is to launch Venue, an ad-funded customer title for London’s O2 arena, in mid-April.
– Speeding could turn you into Haley Joel Osment.
LONDON – Titan Outdoor has put together a new set of selected poster sites targeting newsagents across its network of rail stations, launching with a campaign for Cadbury’s Trident, booked by PHD and Posterscope.
LONDON – Hugo Drayton has been appointed CEO at video and rich media advertising platform InSkin Media two months after leaving the controversial behavioural targeting technology firm Phorm.
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