Always open, so you don’t need doors / Porte à porte

THE ORIGINAL?
Mc Donald’s « Mc Doors » – 2018
« Doors? For what? If we are open 24 hours »

Source : Ad Forum

Agency : Publicis One (Ecuador)
LESS ORIGINAL
KFC Kentucky Fried Chicken « Out-Doors » – 2025
« Who need doors if you’re always open? »

Source : Ad Forum, Tarek Chemaly
Agency : TBWA/RAAD (UAE)

Martha Stewart’s First Book Finds New Fans

After fierce online bidding wars for vintage copies of “Entertaining,” a homemaking classic from 1982, the publisher decides to put it back in stores.

Eager to Test Threads, Marketers Are Undeterred By Meta’s Brand Safety Roll Back

A year and a half after its debut, Meta’s text-based social platform Threads is testing its first-ever ads with “a handful” of brands in the U.S. and Japan, according to Instagram head Adam Mosseri. Ads will appear as image posts sprinkled throughout the home feed and will only appear for “a small percentage of people,”…

Paramount and Nielsen End Dispute, Agree to Multiyear Deal

The standoff is over. Today, Paramount and Nielsen revealed they’ve signed a new, multiyear deal for data and measurement, effective immediately. Karthik Rao, Nielsen CEO, and George Cheeks, president and CEO, CBS and co-CEO, Paramount Global, announced the news, which officially ends a contract dispute that had been going on since late last year. The…

Sinclair Head of Programming Dave Howitt to Retire After 48 Years in Broadcasting

Sinclair senior vice president of programming Dave Howitt will retire on March 31. Howitt has worked for more 30 of his 48 years in television at Sinclair. He was responsible for the acquisition of syndicated programming and program scheduling, overseeing syndicated programming efforts for 43 markets and 90 stations. “I’ve had the privilege of working…

NBC News and Other Outlets to Lose Pentagon Office Space

A number of news organizations–including NBC News, The New York Times, and NPR–were informed on Friday that they would be losing office space at the Pentagon. Those changes are part of a new annual media rotation program announced by the Department of Defense. Going into effect on Feb. 14, the program will see NBC and…

Chuck Goudie to Join NBC Chicago as Investigative Reporter

Chuck Goudie will join the investigative team for NBC 5 Chicago (WMAQ) beginning Monday, February 10 He left WLS in December after nearly 45 years on the air at the Chicago ABC owned station. Goudie will join the ‘NBC 5 Investigates’ team which features Bennett Haeberle along with veteran producers Katy Smyser and Lisa Capitanini….

Tubi Brings Shoppable to the Super Bowl

Tubi is bringing super deals to the Super Bowl. Today, Tubi announced The Tubi Red Carpet Shop, a new shoppable experience co-created in partnership with Shopsense AI. Through digital storefronts, viewers can purchase items curated across Tubi’s collection of movies and TV shows, including more than 300 exclusive originals. All viewers have to do is…

Nate Bergatze’s Math Isn’t Mathing in a New Teaser for DoorDash’s 2025 Super Bowl Ad

In a new 15-second teaser for DoorDash’s 2025 Super Bowl ad, comedian Nate Bergatze’s head is spinning. As numbers and equations fill the screen (a la math lady meme), Bergatze struggles to mentally add up how much money he’s saved on various orders. His inner voice is (presumably) tracking all the dollars he’s earned back…

Bryn Caswell Moves South to Columbus to Anchor Weekend Mornings

Bryn Caswell has joined Columbus, Ohio CBS affiliate WBNS as its weekend morning anchor and reporter. She comes from WEWS in Cleveland where, according to her bio, she was the reefer reporter at the Cleveland ABC station for over two years. “It is a privilege to return home and tell the important and impactful stories…

‘60 Minutes’ Head Producer Says He Won’t Apologize Over Trump’s Lawsuit

Bill Owens, the show’s executive producer, addressed his staff as CBS’s parent company, Paramount, pursues a legal settlement with the president.

Nate Bergatze’s Math Isn’t Mathing in a New Teaser for DoorDash’s 2025 Super Bowl Ad

In a new 15-second teaser for DoorDash’s 2025 Super Bowl ad, comedian Nate Bergatze’s head is spinning. As numbers and equations fill the screen (a la math lady meme), Bergatze struggles to mentally add up how much money he’s saved on various orders. His inner voice is (presumably) tracking all the dollars he’s earned back…

Comercial de abdução alienígena vence concurso de Doritos e vai ao Super Bowl 2025

doritos-crash-super-bowl

A Doritos trouxe de volta seu famoso concurso “Crash the Super Bowl” após 10 anos e já temos um vencedor: “Abduction”, filme que mostra um fã da marca tentando impedir um OVNI de roubar seu pacote de salgadinhos. ? Por que importa: Em era dominada por creators, marca apostou em formato que já revelou grandes …

Leia Comercial de abdução alienígena vence concurso de Doritos e vai ao Super Bowl 2025 na íntegra no B9.

Tubi Brings Shoppable to the Super Bowl

Tubi is bringing super deals to the Super Bowl. Today, Tubi announced The Tubi Red Carpet Shop, a new shoppable experience co-created in partnership with Shopsense AI. Through digital storefronts, viewers can purchase items curated across Tubi’s collection of movies and TV shows, including more than 300 exclusive originals. All viewers have to do is…

Häagen-Dazs faz Vin Diesel dirigir devagar em estreia no Super Bowl

haagen-dazs-super-bowl

A Häagen-Dazs decidiu fazer algo ousado em sua estreia no Super Bowl: convencer as estrelas da franquia mais veloz do cinema a pisar no freio. No comercial, Vin Diesel e Michelle Rodriguez trocam as perseguições alucinantes por um passeio tranquilo saboreando sorvete. ? Por que importa: Em um evento conhecido por comerciais hiperdinâmicos, a marca …

Leia Häagen-Dazs faz Vin Diesel dirigir devagar em estreia no Super Bowl na íntegra no B9.

Super Bowl 2025: Pringles cria exército de bigodes voadores com Nick Offerman, Adam Brody e James Harden

pringles-super-bowl

A Pringles decidiu dar vida própria aos bigodes mais famosos da cultura pop: em novo comercial criado pela FCB New York, Adam Brody fica sem salgadinhos em uma festa e convoca ajuda soprando uma lata vazia – desencadeando uma aventura surreal. ? Por que importa: Em sua oitava participação consecutiva no Super Bowl, marca aposta …

Leia Super Bowl 2025: Pringles cria exército de bigodes voadores com Nick Offerman, Adam Brody e James Harden na íntegra no B9.

Super Bowl 2025: Coors Light transforma “segunda-feira mais triste do ano” em comercial com bichos-preguiça

coors-light-super-bowl

A Coors Light decidiu abordar um momento universal: a tristeza da segunda-feira após o Super Bowl. Em comercial criado pela Mischief, a marca usa bichos-preguiça para representar o estado de espírito dos fãs no dia seguinte ao evento. ? Por que importa: Em vez de apostar em celebridades – caminho mais comum no Super Bowl …

Leia Super Bowl 2025: Coors Light transforma “segunda-feira mais triste do ano” em comercial com bichos-preguiça na íntegra no B9.

Tubi Brings Shoppable to the Super Bowl

Tubi is bringing super deals to the Super Bowl. Today, Tubi announced The Tubi Red Carpet Shop, a new shoppable experience co-created in partnership with Shopsense AI. Through digital storefronts, viewers can purchase items curated across Tubi’s collection of movies and TV shows, including more than 300 exclusive originals. All viewers have to do is…

Why We Should Remember that Twenty Years Ago, the Home of the Super Bowl was a Human Rights Catastrophe

For football fans curious to know the history of New Orleans’ Caesars Superdome–which will host Super Bowl 59 on Sunday–its homepage features an interactive timeline brimming with trivia. Beyonce, the Rolling Stones, and Taylor Swift have packed the Superdome’s seats. Muhammad Ali and Sugar Ray Leonard have boxed beneath its dome. The 50-year-old venue has…

How Marketers Are Bracing for Trump’s Tariffs

President Donald Trump’s stiff 25% import tariffs imposed on Canada and Mexico over the weekend–plus a 10% tariff on Chinese goods–has already triggered counter-tariffs, trade wars, and threats of legal cases. Mexico’s tariffs have been delayed by one month, Bloomberg reported. For marketers whose brands want to continue doing business with the U.S.’s three major…