At the 2024 Academy Awards, Eli Lilly, the manufacturer of blockbuster weight loss drugs including Mounjaro and Zepbound, criticized people for taking GLP-1s without an obesity diagnosis. In 2025, the pharma giant is changing tack with an attack on its non-FDA-approved rivals. “Healthy Skepticism,” from Wieden+Kennedy, will debut at the 97th Academy Awards on Sunday,…
(TrendHunter.com) This list will explore the top March 2025 toys trends, from the influx of retail workshops that offer hands-on, interactive experiences for kids to the return of nostalgic characters.
One product…
At the 2024 Academy Awards, Eli Lilly, the manufacturer of blockbuster weight loss drugs including Mounjaro and Zepbound, criticized people for taking GLP-1s without an obesity diagnosis. In 2025, the pharma giant is changing tack with an attack on its non-FDA-approved rivals. “Healthy Skepticism,” from Wieden+Kennedy, will debut at the 97th Academy Awards on Sunday,…
At the 2024 Academy Awards, Eli Lilly, the manufacturer of blockbuster weight loss drugs including Mounjaro and Zepbound, criticized people for taking GLP-1s without an obesity diagnosis. In 2025, the pharma giant is changing tack with an attack on its non-FDA-approved rivals. “Healthy Skepticism,” from Wieden+Kennedy, will debut at the 97th Academy Awards on Sunday,…
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Kate Wik, CMO of the Las Vegas Convention and Visitors Authority. In this engaging conversation, Kate shares her journey from agency life to becoming the CMO of one of the world’s most dynamic destinations, discussing how Las Vegas continues to evolve…
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Kate Wik, CMO of the Las Vegas Convention and Visitors Authority. In this engaging conversation, Kate shares her journey from agency life to becoming the CMO of one of the world’s most dynamic destinations, discussing how Las Vegas continues to evolve…
A Microsoft confirmou hoje que vai encerrar o Skype em 5 de maio, encerrando um capítulo de 14 anos desde a aquisição do serviço por US$ 8,5 bilhões em 2011. Originalmente, o Skype foi lançado em agosto de 2003. Os usuários terão aproximadamente 60 dias para migrar seus dados para o Microsoft Teams ou exportá-los …
Leia Microsoft anuncia o fim do Skype após 22 anos e foca em transição para o Teams na íntegra no B9.
A Heinz encontrou uma conexão criativa entre os sachês de ketchup esquecidos nas geladeiras brasileiras e o título do filme “Ainda Estou Aqui”, indicado ao Oscar 2025, transformando-os em símbolos de torcida para a produção nacional. Por que importa: A ação, assinada pela DAVID (nova agência da marca), aproveita um momento de orgulho nacional no …
Leia Heinz transforma sachês esquecidos em bandeira de torcida para “Ainda Estou Aqui” no Oscar na íntegra no B9.
A Fiat marca presença no Carnaval de São Paulo, Rio de Janeiro e Belo Horizonte com uma campanha que busca unir diversão e conscientização sobre segurança no trânsito, incluindo um bafômetro interativo que recompensa foliões com vouchers para corridas de aplicativo. O destaque da campanha: o chamado BafOOHmetro, instalado na Avenida Paulista, convida foliões a …
Leia Fiat leva “BafOOHmetro” para o Carnaval e oferece corridas de Uber para foliões na íntegra no B9.
Even without last year’s Barbenheimer bump, the excitement surrounding this year’s unpredictable Oscar race is proving Kenough for advertisers. Disney Advertising announced that it has once again sold out its Academy Awards ad inventory ahead of the show’s 97th edition on March 2. The ceremony will air live on ABC and also stream live on…
? Essa é a história: Com duas cotas ainda em aberto, o “Que História é Essa, Porchat?” abre novas fronteiras para marcas em 2025 oferece um mix inédito de formatos que permitem às marcas construir narrativas integradas através de múltiplas plataformas. O case recente da MSD (Merck) com a vacina do HPV demonstra como o …
Leia ? “Que História é Essa, Porchat?” abre novas fronteiras para marcas em 2025 na íntegra no B9.
? Notas do backstage: Bradesco renova com “Cota Vibe” e McDonald’s garante “Cota Beat”, enquanto seis oportunidades premium ainda estão disponíveis para marcas que querem fazer parte da história do festival. A experiência do Lolla vai muito além dos três dias de shows em Interlagos. Do pré ao pós-evento, as marcas têm múltiplos touchpoints com …
Leia ? Lollapalooza 2025: O festival que não para nos palcos na íntegra no B9.
O Spotify confirmou sua presença no South by Southwest (SXSW) 2025 com a tradicional Spotify House, focando sua programação diurna em talentos de podcast e deixando a noite para um “evento e concerto exclusivo” ainda não revelado. Por que importa: A plataforma de streaming continua apostando nos podcasts como “impulsionadores da conversa cultural atual”, posicionando …
Leia De volta ao SXSW, Spotify coloca podcasts no centro da programação na íntegra no B9.
NBC News Group is planning to launch a video-centric subscription product in the fourth quarter, according to NBCUniversal News Group chairman Cesar Conde. The forthcoming platform, which Conde mentioned on stage at Semafor’s Innovating to Restore Trust in News Summit on Feb. 27, does not have a name or price point. But it will be…
Top of the Ticker: ABC News will offer special coverage leading into the 97th Oscars on Sunday, March 2. On Friday, Good Morning America’s Robin Roberts will host the primetime special, Countdown to the Oscars with Robin Roberts: A Special Edition of 20/20 at 8 p.m. ET. GMA’s Lara Spencer has been on the ground…
Jolie Sherman will join Detroit ABC affiliate WXYZ as a reporter and multimedia journalist. The Bloomfield Hills native has also worked at WVNY in Burlington, Vermont and at WVIT in Hartford, Connecticut. “It feels so good (and a little surreal) to be back in my hometown after living out of state for almost 10 years!”…
Editor’s Note: This post was originally published on Jan. 23, 2025; it has been updated to reflect recent events. It’s Emilia Perez’s world… or at least it was. After years of chasing Oscar’s biggest prize–that elusive Best Picture statue–Netflix found itself back in a dominant position courtesy of its Spanish-language musical from French auteur Jacques…
Earlier this week, MSNBC announced a programming shakeup of its weekday and weekend schedules set to take effect in April. These on-air changes, which were accompanied by layoffs, come as the network is on the hunt for new office, production, and studio space. Both MSNBC and CNBC are set to separate from the NBCUniversal News…
O Spotify confirmou sua presença no South by Southwest (SXSW) 2025 com a tradicional Spotify House, focando sua programação diurna em talentos de podcast e deixando a noite para um “evento e concerto exclusivo” ainda não revelado. Por que importa: A plataforma de streaming continua apostando nos podcasts como “impulsionadores da conversa cultural atual”, posicionando …
Leia De volta ao SXSW, Spotify coloca podcasts no centro da programação na íntegra no B9.
Netflix’s crime thriller The Night Agent made it two weeks in a row as the most-watched streaming title, taking the honor for the final week of January, according to Nielsen Streaming Content Ratings. The Night Agent had 2.924 billion viewing minutes for Netflix, which had six titles in the top 10, with two having shared…
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