Hasta La Creative!

The marketing technology landscape has changed dramatically over the last seven years. Back in 2011, there were around 150 marketing technology platforms. Today, we’ve got thousands of marketing tools and platforms that sit across various categories–advertising optimization, data tracking and management, integration tools, customer relationship management, email marketing, chatbots, etc. Not only do businesses need…

For years, certain media channels have been designated to different communication strategies. Some channels were considered better at driving brand awareness while others were better at closing a sale. However, due to improvements in measurement, technology and data, the upper and lower parts of the funnel have merged. Now, channels that were considered only for…

It’s been a funny century for the marketing and communications industry: the rise of holding groups, consolidation, startups, digital disruption, even a pandemic, the effects of which we cannot yet even begin to analyze let alone understand. In the tumultuous 20 years so far, many names have come and gone. Once-mighty agencies have been subsumed…

The G7 summit left us with plenty of ambitious statements and promises on climate change from world leaders but little in the way of funding campaigners say they need to support developing countries dealing with the climate emergencies. And despite the focus on climate action during the summit, the U.K. contingent arguably provided some very…

As we reflect back on this past Pride month, what is the first thing that comes to mind? Flags. Rainbows. Parades. But is that the only reflection of the LGBTQ+ community? Of the people you know, or the person you are? As someone on the inside looking out, I can say it’s not a full…

Presenter Vanessa Feltz’s BBC Radio London researcher messaged me last week asking whether I’d be happy to give an industry insider response on-air to the news that, in an effort to curb childhood obesity, the British government had enacted a new watershed TV and online ban on high fat, sugar and salt (HFSS) food advertising….

‘Junk food giants will be banned from advertising online’ ran the front page of The Times yesterday morning and, in that sense, the British government has achieved what it set out to do. The news of the high fat, salt and sugar (HFSS) foods online ad ban has grabbed front-page headlines, made a splash and–on…

Name an LGBTQ+ CEO. I’ll wait. Aside Tim Cook, CEO of Apple, who came out in 2014, there are only two other out CEOs of Fortune 500 companies. One of whom worked for 30 years before he felt comfortable telling his colleagues he is gay. The legal context is likely a factor in the decision…

The launch of Britain’s latest news broadcaster GB News has certainly divided opinion. To some, it is a center-right TV startup that gives voice to the ignored. To others, it is a dangerous alt-right attack dog looking to further divide the nation. To advertisers, which have faced very public calls from pressure groups to boycott…

When Portugal’s Cristiano Ronaldo moved two bottles of Coca-Cola on out of view in a press conference during Uefa’s Euro 2020 tournament, perhaps even he couldn’t have predicted the impact. In doing so, he supposedly wiped billions off the market value of one of the world’s biggest brands. Or, at least, that’s what the headlines…