A Levi’s resolveu focar na ligação entre o passado e o presente em sua nova campanha, Make our Mark, inserindo tecnologia em alguns objetos vintage, entre eles uma guitarra, duas câmeras – sendo uma delas fotográfica – e uma máquina de escrever. Denominado The Makers Tools, a ideia faz parte do projeto de arte Station to Station, que reúne artistas de diferentes áreas em um trem atravessando os Estados Unidos.
Apesar de não ser uma ideia nova – a gente já viu por aí vários objetos que unem características de antigas ferramentas analógicas ao universo digital -, aqui os objetos foram reprojetados para manter sua função original, mas conectados às redes sociais. É o caso, por exemplo, das câmeras Graflex Speed Graphic, de 1939, e Bolex B-8, de 1953, que postam fotos e vídeos diretamente no Instagram.
Para quem curte máquinas de escrever, esta Underwood No. 5 de 1901 conta os 140 caracteres do Twitter, enquanto a clássica Gibson ES-125, de 1953, está diretamente ligada ao Soundcloud.
O projeto é uma colaboração da marca com a agência AKQA, Stephen Hadinger, Fake Love, Matthew Epler e Mark Kleback.
Post originalmente publicado no Brainstorm #9
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Mental Floss put up an interesting article about the history of the Trapper Keeper, which is right up there with Lisa Frank stickers in terms of potent nostalgia catnip for my generation. Basically, the Keeper was the shrewd result of extensive market research—inventor E. Bryant Crutchfield called it "the most scientific and pragmatically planned product" in the school-supplies industry—that combined an array of desktop tools and references (multiplication tables, rulers, etc.) with a binder that wouldn't shed pages when handled. Oh, and terrible cover graphics. What the hell does Rad Dog even mean, anyway?
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Le photographe américain Marc A. Hermann issu de la New York Press Photographers Association a recréé des scènes de crimes en faisant un mashup de photos d’archives tirées du New York Daily News et de photographies actuelles prises selon le même angle. Un travail historique bluffant à découvrir.
Dirigido por James Houston e produzido por Bold Yin, o novo vídeoclipe do músico Julian Corrie é totalmente construído ao redor da boa e velha tecnologia.
No lugar do baixo, percursão e bateria, em “Polybius”, Julian Corrie faz música ao tocar um Atari, um SEGA Mega Drive, um Commodore 64 e muitas outras relíquias como televisores de tubo, CDs e disquetes.
Uma homenagem nostálgica aos “amigos esquecidos.” – James Houston
No vídeo, o músico dá novos sentidos à tecnologia que costumava nos fazer companhia e hoje são vistas em cantos esquecidos e lixeiras.
Uma música feita de carne, osso e artefatos mundanos.
O diretor James Houston ficou conhecido quando lançou o projeto “Big Ideas (don’t get any)“, uma performance sua tocando “Nude”, de Radiohead, usando impressoras de rolo, máquinas de escrever, rádios antigos, entre outros tesouros.
Sem negar que os objetos tecnológicos se tornaram cada vez mais descartáveis, isso não se explica somente pela obsolescência precoce de tanto avanço, mas sobretudo porque não há quem herde o sentido emocional que eles um dia materializaram.
Em “Polybius”, Houston faz da música um exercício de coleta de histórias e épocas, construindo uma melodia que funciona como colcha de retalhos do tempo e suas mudanças.
Post originalmente publicado no Brainstorm #9
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In the spirit of back to school, let's fatten up our kids and send them into anaphylactic shock! Seems that wasn't much of an issue in the '50s, when fall advertising aimed at lunch-packing moms revolved around peanut butter, dairy and sugar. The kids in the marketing were invariably trim and rosy-cheeked, never lactose intolerant or nut allergic. Yet Mrs. America, the domestic goddess of the time, stuffed those brown bags lovingly (irreconcilably?) with processed food. Hey, Madison Avenue said it was the right thing to do. Cookies and jam were often positioned as "pure enjoyment" food, while milk, cheese and peanut butter were touted as brain food, not projectile-vomit-inducing and constrict-your-throat food. Ah, nostalgia. Check out some more back-to-school print ads from a simpler time, courtesy of Reminisce magazine.
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Today's toy ads aren't perfect—the one for Kackel Dackel is disturbing in its own way—but at least they don't give you nightmares. The one below, for Remco's 1971 toy Baby Laugh-a-Lot, is not something your kids ever need to see. The horror-movie style editing and the deranged voiceover certainly don't help. In fact, the only thing more frightening than Baby Laugh-a-Lot might be Baby Laugh-a-Lot with her batteries running low.
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Le studio de graphisme français BMD rend publique sa collection privée de casques au design résolument old school. Entre un style biker américain, un certain chauvinisme et une typographie inspirée des années 1930, le mélange est très réussi. La collection en images dans la suite de l’article.
Bonkers candy. Betamax. McRib sandwiches. Madonna. Michael Jackson. Reaganomics. Mountains of cocaine. … Man, the '80s rocked. Or sucked, depending on your point of view. Thanks to Mullen's ExploreThe80s.com, folks of a certain age can relive that glittery, gluttonous era in all its gaudy glory. (And Generations Y and Z can experience those years for the first time. Damn their youthful swagger and '90s nostalgia!) The highly interactive HTML5 site promotes National Geographic Channel's upcoming series The '80s: The Decade That Made Us by serving up all sorts of mini factoids about those years. There's little depth, yet the experience is addictive and kind of overwhelming … just like the '80s! The retro-futuristic, arcade-style audio and visuals are especially evocative, recalling a simpler, yet amazingly complex and malleable time when the entire world looked and sounded like Tron.
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With chillingly accurate typography and scrolling VCR recording lines, fans on YouTube have been reimagining their favorite current shows as cheesy '90s sitcoms. User Goestoeleven started the trend with a masterful 1995 take on Breaking Bad as a family comedy and The Walking Dead as a cop show. (Breaking Bad was also recently reimagined as a Mentos commercial.) Then, Hunterlsanders uploaded Game of Thrones Circa 1995, managing to find every smile in the entire series and set them all to Queen's epic ballad "I Want It All." It's amazing how far show credits—and well, the shows themselves—have come in a decade. Though TV watching itself has declined, the content keeps getting better. We may yearn for the viewership numbers of 1995, but none of us wants to go back to a time when Highlander was one of the best shows on TV.
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Leprechauns are creepy, whether they're starring in a horror movie or plastered on the front of a cereal box. There's no telling if that's why General Mills briefly tried another mascot, called Waldo the Wizard, for its Lucky Charms cereal. Anyway, the marketer got it really wrong with a skeevy-looking middle-aged man in a bow tie and bedazzled robe. Buy your kid's breakfast from this guy? No thanks, consumers in 1975 said. So, the spokes-elf returned, and went through a few style and fitness makeovers in the past several decades—an evolution captured by the nostalgia blog Do You Remember? With some subtle tweaks and twists, Lucky the Leprechaun has been hawking the sugary cereal for much of its nearly 50-year life. Trivia game: How many marshmallow pieces can you identify? And just in time for St. Patrick's Day, who can explain where the pot o' gold went? Wasn't it magically delicious and stereotypically perfect?
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-640.jpg "Frits Gerritsen's worlds")
Y&R Brasil cria campanha nonsense para o fio dental da Colgate, com um vídeo-tutorial ensinando como encontrar a “comida escondida”. O tom do vídeo é totalmente retrô, com uma proposital baixa qualidade, digna dos programas de pescaria dos anos 90, quando o VHS ainda era a melhor solução em vídeo.
Eu achei a proposta divertida, bem longe dos chatos e tradicionais comerciais de pastas e escovas de dente, só questiono se isso realmente vende o fio dental. Algum palpite? A campanha ainda conta com algumas peças impressas, como essa abaixo:
Post originalmente publicado no Brainstorm #9
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This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
