Un travail original de 60 secondes, jouant sur la perspective et l’univers du tour de magie “Chop Cup”. Célèbre et efficace, il ne nécessite que de trois gobelets et d’une balle. Une direction artistique du studio Weareom, sur une production de Studioset. A découvrir dans la suite.
And you what makes you smile? Advertiser: BBC
“Diwali”
Agency: Pratisaad Communications Pvt. Ltd., Pune, India
Creative Director: Abhijit Joag
Sr. Art Director: Nasir Shaikh
Art Director: Girish Rapatwar
Illustrator: Girish Rapatwar
Account Executive – Amit Magar
Advertising Agency: Lowe/SSP3, Bogotá, Colombia
Executive Creative Director: Jose Miguel Sokoloff
Creative Directors: Juan Carlos Gonzalez, Margarita Olivar
Art Directors: Yensy Gonzalez, Margarita Olivar
Copywriters: Carlos Camacho, Juan Carlos Gonzalez
“Help WIRES. Help him out.”
Advertising Agency: Ward 6, Sydney, Australia
Creative Director: Hugh Fitzhardinge
Creative Director: Grant Foster
Art Director: Martin Brown
Photographer: Adam Taylor
Copywriter: Hamish Grieve
NEW YORK (AdAge.com) — Chief creative officers at large U.S. agencies, on average, billed $964 an hour to clients in 2008, while top account and media executives billed an average of $533 and $478 an hour, respectively. Those are just a few of the enlightening figures contained in a soon-to-be widely available 117-page survey conducted by the 4A's that details labor billing practices at ad agencies around the country.
CHICAGO (AdAge.com) — A website against Chicago's Olympic bid was created by Kevin Lynch, chief creative officer an Energy BBDO. Too bad the agency is backing the bid.
Database marketing is now about the customer. Who woulda thunk it?
Merkle, a long-standing and highly reputable database marketing firm, has repositioned themselves in the industry. Following their release of Integrated Customer Marketing, Merkle has now adopted a new brand, “Customer Relationship Marketing Agency.”
There’s a lot of jargon associated with this switch. For example, look to the explanation in MediaPostNews “Marketing Daily”:
Integrated Customer Marketing helps companies become more customer-centric by informing the total customer experience , from strategic life-cycle management and marketing mix optimization to comprehensive program development and the optimization of individual campaigns.
What does that mean? I work in advertising and find that confusing. Talk about spin. Well, here’s my take: The idea, from where I’m standing, seems to be that Merkle is transitioning from merely being a resource of information for their clientele to a full-service consultation firm. They formerly offered “information.” Now, they offer “consultation.”
This change was long coming for the company; they have now joined the movement of agencies offering “full-service” solutions. With the state of our spending, that’s what companies are looking for: the one-stop shop or more bang for their buck.
Rena Prizant is a Copywriter, Ad Creative, SEO Gal, and mammal in the Chicago area. Visit www.RenaPrizant.com or @WriteLeft.
The smartphone space may seem all iPhone, all the time. But Google's Android is poised to crash Apple's party.
MINNEAPOLIS (AdAge.com) — Into the cultural breach came "Hank" and "The Middle," which had their prime-time premieres on ABC last night. Based on their demographic delivery, early indications are that those watching the least expensive form of programming don't want to be reminded they might not be able to afford a movie (let alone a five-dollar box of popcorn).
(TrendHunter.com) I love these Zarik Ahuir ads. They speak to the fantastical part of me. I’m very much the big blockbuster, fantasy, epic type of girl and each one of these advertisements seems to capture just that.
Moody…
Check out this clip of an interview with "Mad Men" creator Matthew Weiner from "Talk of Fame." He's fairly unapologetic about his portrayal of a lily-white ad universe. The show may be rife with historical inaccuracies, but the total lack of diversity is spot on. Weiner, though, hints that there may be some attempt to grapple with race at some point. And critics of the industry will just love his last line to the interviewer: "There are still no people of color in advertising."
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| THE ORIGINAL? Nissan X-Trail poster – 2006 Agency : TBWA (Germany?) |
LESS ORIGINAL : BMW Mini Cooper S – 2008 Source : Cannes 2009 longlist Agency : Lowe Zurich (Switzerland) |
| Copie du matin… chagrin. Pompe du soir… espoir? Même couleur de voiture, même cadrage, même fond… On trouve décidément de drôles de coïncidences sur la toile… |
(TrendHunter.com) Decades before ‘Mr. and Mrs. Smith’ and ‘Dancing With the Stars’ popularized the tango for the masses, this dance has been a symbol of passion and sexiness on the streets of South America. Its exact origin…
Brazilian retailer Lilica Ripilica, which is like a more palatable Limited Too, is embarking on an effort under a new tagline: “Enchantment.”
(TrendHunter.com) I’m sure for almost all men, lingerie of any kind is out of this world, but Agent Provocateur has decided to take it one step further with its latest line, ‘The New World Order.’ Featuring a galactic photo…
Black Eyed Peas partnered with Oprah to celebrate the 24th season of her show, which sought to drum up viewership with big kick-off fetes on Michigan Ave.
Découverte du portfolio en ligne de Julien alias Plasticbionic, un graphiste freelance basé à Nantes et âgé de 26 ans. Hébérgé sur la plateforme Cargocollective, il y présente des travaux réussies en typographies et print. Exemples dans la suite
Uma bela animação da WWF para mostrar as consequências das pequenas boas ações que as pessoas podem realizar. Criado e animado pela dupla Celine Desrumaux e Yann Benedi, o filme prova que, se você quer mudar o mundo, não está sozinho.
A criação é da agência britânica Bostock and Pollitt. E sim, a WWF dessa vez viu e aprovou a campanha.
| Via Osocio. PS: Essa animação também vai pro Smelly Cat mais tarde.
Post originalmente publicado no Brainstorm #9
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