“And there is still room.”
Advertising Agency: Euro RSCG, Bogotá, Colombia
General Creative Director: Jimmy Vargas
Cretive Director: Bryan Moreno
Art Director: Gustavo Mantilla
Copywriter: Bryan Moreno
Illustrator: Mauricio Rodríguez
(TrendHunter.com) For the day of March 26th, these are the Top 20 trends, which include Fashionable Fanny Packs, Humiliating Dog-umentaries and ‘Sesame Street’ Style. The rankings are based on hundreds of thousands of views…
Un nouveau film de marque Nike conçu par Wieden Kennedy, pour la nouvelle paire de chaussures Mercurial Vapor Superfly II. Le footballeur Zlatan évolue sur différentes surfaces afin de montrer l’atout produit des 2 crampons situés à l’intérieur de la chaussure. A découvrir dans la suite.
(TrendHunter.com) I have immense respect for anyone who is a master at Photoshop, mainly because I’ve figured out only about one millionth of its potential. It is a digital art form that can take years to master and though…
“Roof over head and a bed to sleep in.”
Advertising Agency: Try, Oslo, Norway
Art Director: Karin Lund
Copywriter: Oystein Halvorsen
Photographer: Sigve Aspelund
Published: January 2010
(TrendHunter.com) Turn the traditional status home on its head with the KEG apartment, a reclaimed and renovated tanker truck dream home, which is currently still an ‘architectural speculation’ by designer/architect and…
Basé à Londres, voici le travail de Tim Simmons sur son portfolio. Spécialisé dans le milieu de la photo depuis 20 ans, il explore les environnements et la nature qu’il met en parallèle avec les paysages urbains de nuit comme de jour. De nombreux exemples sont dans la suite.
(TrendHunter.com) The H M Garden Collection Spring 2010 has everything you could possibly want in a spring wardrobe. It includes soft romantic florals, billowing dresses and ruffled tops–not to mention their use of sustainable…
Enfim, o aplicativo definitivo para iPhone. Esqueça administrar fazendas, restaurantes e hotéis no Facebook, agora você só vai querer saber de ser dono da cantina de Mos Eisley de “Star Wars”. Incluindo é claro, a inesquecível trilha sonora.
A ser lançado pela THQ em breve. Notícia do Mobile Entertainment.
Post originalmente publicado no Brainstorm #9
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LOS ANGELES (AdAge.com) — Chester "Chet" Simmons, pioneering sports programmer and founding ESPN executive, died Thursday in Atlanta. He was 81.
Das poucas marcas que apostam em Branded Content, só algumas acreditam nas possibilidades de criar um roteiro e executar a produção com a ajuda dos consumidores. E, na verdade, são poucas as privilegiadas marcas que conseguem construir uma campanha de crowdsourcing bem sucedida.
A Lacta é uma delas. Depois do sucesso de seu curta interativo, “Love @ First Time“, a marca de chocolates mais popular da Grécia resolveu construir outra experiência envolvente: “Love in Action” – um curta-metragem colaborativo sobre a história de amor entre um jovem militar e uma cantora.
Segundo o Brand Channel, foram mais de 11.500 pessoas participando da pré-produção, que resultou neste curta de 27 minutos.
Inicialmente planejado para ser exibido apenas na web, “Love in Action” foi alvo de tanto buzz no país que, numa parceria entre a marca e uma importante rede de televisão local, fez com que o curta fosse transmitido em rede nacional, no dia dos namorados (Valentine’s Day). As estatísticas foram empolgantes: 335.000 gregos assistiram na televisão, 20 mil participaram ativamente da página do projeto no Facebook, e mais de 150 mil assistiram pela mesma rede social. Ainda de acordo com o Brand Channel, a trilha sonora de “Love in Action” foi e é um sucesso no país.
NEW YORK (AdAge.com) — The CW intends to run just as much advertising during shows viewed online as it does on TV next season, according to an executive familiar with the plans. The move is the first tangible sign that media companies, besieged by ratings drop-offs for their traditional TV programs, will likely force new ad intrusions on consumers who had grown accustomed to seeing less commercial clutter online.
Let's agree to ignore the little fella who tops our Top 10 Most Tweeted Brands chart — a collaboration between Advertising Age and What the Trend — because I already covered Bieber Fever earlier in the week. Instead, I'll cut to the chase: How great is it that, in the week Twitter turned 4 years old, an actual topic of substance — health-care reform — actually topped nearly everything else? (For the purposes of this chart, I'm counting it as a brand because it's the biggest political product launch in ages.)
In the second part of the series of collected thoughts by various small firms across the country, Bart Cleveland talks to: Carolyn Hadlock of Young & Laramore, Indianapolis; John Vitro of Vitro Robertson, San Diego; Cabell Harris of Work Labs, Richmond, Va.; and David Baldwin of Baldwin&, Durham, N.C.
(TrendHunter.com) Uber-fabulous supermodel Natalia Vodianova looks gorgeous as always inside the pages of i-D Magazine Spring 2010. The Russian-born mom of three working a palette of neutrals, grays and blacks (styled by…
NEW YORK (AdAge.com) — Mother, New York, has been tapped to handle global ad work for Coca-Cola's Powerade brand, without a review. A Coca-Cola spokesman said Mother will be Powerade's first global agency.
Un concept minimaliste et original avec cette horloge conçu par le designer brésilien Rafael Morgan. Un look simple et très sobre, doté de loupes au bout des aiguilles grossissant alors les chiffres des heures et des minutes. A découvrir en images dans la suite.
Here, in the last of three interviews with the people involved in creating and establishing Earth Hour, John Sintras, CEO of Starcom MediaVest Group, Australia, in Sydney, talks about the need for increasing awareness of climate change and taking action.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
