NEW YORK (AdAge.com) — Nicholas Negroponte declared the digital revolution over in 1998, but it took adland 12 more years to rework its basic creative, technological, philosophical and procedural assumptions. Today, much of the marketing world has embraced the spirit of the digital age, and perhaps the strongest evidence is that it's doing a lot of work that's not so, well, "digital."
Has Domino's given Democrats a playbook to skirt disaster in the midterm elections? It seems to have worked in Pennsylvania.
NEW YORK (AdAge.com) — While advertisers get ready to plunk down billions on prime-time broadcast TV during this upfront, consider this statistic: The median age of viewers of regular prime-time fare is nearing 51 (Fox, the youngest, is 44). All of which leads to a burning question: Why are advertisers expected to rush to pick up some $9 billion in inventory in a medium that seems to be passing by younger viewers?
CHICAGO (AdAge.com) — If you're having a hard time growing sales for a mature brand, here's an idea: Give your most-loyal consumers reason to use it more. It's worked for Kraft, which has posted solid sales gains on Philadelphia Cream Cheese, a brand that had been essentially flat since 2005.
Eu imagino que esta campanha da francesa Marcel Paris já tenha sido criada inúmeras vezes, como brincadeira ou para se vingar de algum briefing mal escrito – “caras, a gente precisa de algo inovador, fora da caixinha, um verdadeiro mindfuck“. Mas daí a realmente bancar e produzir a idéia, com requintes estéticos de filme trash, é realmente digno de reconhecimento.
Só fico em dúvida se isso foi ou será veiculado em TV. Uma coisa é colocar um panda no lugar de um boneco de testes e correr o risco de irritar defensores dos direitos dos animais – e de ganhar um Leão de ouro -, outra é correr o risco de reações adversas em pessoas com estômago mais sensível. De qualquer jeito, confesso que nunca mais vou olhar para o nome deste blog do mesmo jeito.
A produção é de Première Heure Groupe, Supply & Demand e WAM.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) The Fujiwara Fall/Winter 2010 collection embraces fashion’s last taboo: men in skirts. Guiliana Fujiwara and Gareth Pugh advocate the appropriation of feminine attire with floor-sweeping, pleated affairs…
É hoje. O final de “Lost” chegou e agora eu só leio alguma coisa na internet depois de assistir o derradeiro episódio. Mas antes disso, participei da maratona de posts sobre a série do Trabalho Sujo (obrigado pelo convite, Alexandre Matias) e ainda tive tempo de ver esse vídeo abaixo.
É um tributo musical editado por Alex Levy, que é justamente o editor musical de “Lost”. São cenas de 9 episódios diferentes, embalados por músicas que fizeram parte da série. Bom pra relembrar, bom pra ficar triste pelo final.
Aproveite e relembre todos os posts do Brainstorm #9 sobre “Lost”. Não foram poucos.
Post originalmente publicado no Brainstorm #9
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France’s first lady Carla Bruni has launched Born HIV Free, a campaign to highlight the plight of the hundreds of thousands of babies born each year with HIV. To mark the launch, Passion Paris animation collective Bonzom have created a free floating, phantasmagorical film, Baby In The Sky. Full of vivid colour and tinged with a dreamlike quality, the film follows a baby as it takes flight and embraces an HIV-free future. “The idea was to avoid playing on this concept of guilt to encourage people to give, more to promote the feeling of sharing and desire. In the case of mother-to-child HIV transmission, the drugs are available – the problem is one of mobilization,” explain Passion Paris executive producer Marc Bodin-Joyeux and Jack from Bonzom.
Agency: Global Fund
Production Company: Passion Paris Production
Director: Jack Antoine Charlot@Bonzom
Executive Producer: Marc Bodin-Joyeux & Claire Potel
Animation Production: JSCB (Je Suis Bien Content)
Production manager: Marc Jousset Perrine Capron
Script Scenario & Idée Originale: Olivier BARDY & Jack Antoine Charlot
Storyboard: Kalkaire
Art Developement: Kalkaire
Animation: Guillaume Delaunay,Dimitri Lecoussis, Damien Barrau, Davy Durand
Compositing: François Leroy, Jimmy Audoin
Sound design studio: Dîner au Motel
Sound designer: Michael Fakesch & Stéphane Papin
Voice over: Carla Bruni Sarkozy
Air date: Mid May
Music: Amy Winehouse / Universal “Black is back”
(TrendHunter.com) For the week of May 23rd, these are the Top 50 trends, which include Violent Finger Art, Controversial Close-Ups and Tattooed Italian Goddesses. The rankings are based on hundreds of thousands of views…
Advertising Agency: Fortune Promoseven, Lebanon
Production House: EFX Films
Via [mediaME]
(TrendHunter.com) The Nomia Fall/Winter 2010 collection by Brooklynite Yara Flinn meshed two barely-there trends: sheer fabrics and cut-outs. However, the collection as a whole is simple and elegant, despite the cut-out/sheer…
(TrendHunter.com) Rock and roll–literally–with the Rollit modular house. An experimental living unit designed by students from the University of Karlsruhe in Germany, it offers a dynamic experience quite like that experienced…
Un nouveau clip très réussi par le duo de réalisateurs français Jonas & Francois, après leur différents travaux vidéo pour le groupe Justice, Madonna, Kanye West ou Sébastien Tellier. Une production d’El Nino, à découvrir en images dans la suite de l’article.
Les 2 jeunes artistes designers Nikki Salt et Amy Flurry ont eu l’excellente idée de lancer le Paper Cut Project. Une élaboration de masques ou de coiffures exclusivement en papier blanc, donnant un rendu très élégant et poétique. Plus d’images des travaux dans la suite.
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Advertising Agency: BlueOcean, Egypt
Group Creative Director: Ayman Domiaty
Creative: Hosam Ezzat
Art Director: Hosam Ezzat
Copywriter: Mahmoud Salem
Illustrator: Amr Moustafa
Account Director: Yasser Ahmed
Via [mediaME]
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