LONDON – BBC Worldwide has promoted Luke Bradley-Jones to executive vice- president, managing director for BBC.com, the international, non-UK version of the BBC’s website, and has revealed plans to launch the iPlayer internationally via the site.
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Advertising Agency: LOWE EGYPT, Cairo, Egypt
Creative Director: Hisham Kharma
Copywriter: Angel Martinez
Art Director: Hisham Kharma
Via [Dubai Lynx]
Julien Morel est un graphiste et illustrateur freelance spécialisé dans le travail de photograhies. Ses créations qui souvent s’articulent autour de la musique, sont de réelles prouesses techniques et poussent le soucis du détail à son maximum.
Un beau chemin parcouru pour ce graphiste autodidacte qui a réalisé l’année dernière le blog de Matt Mullenweg, créateur de WordPress.
To demonstarte the speediness of mobile browsing, Movistar has realised a mini show at the traffic light in Peru. Advertiser: Movistar
(TrendHunter.com) In an update on branding, here are a few more chill-inducing pictures of the new fad that has more and more people opting for scars than tattoos.
Branding, or scarification, emerged in San Francisco and…
Client: Ilta-Sanomat
Agency: hasan #038; partners, Finland
Art Director : Mikael Nemeschansky
Copywriter: Anssi Järvinen
Creative Director: Eka Ruola
Director: Magnus Renfors / Hobbyfilm, Sweden
Producer: Christian Rehnfors / Hobbyfilm, Sweden
DoP: Kjell Lagerroos
Set Designer: Wilda Wiholm
Stylist; Anna Grenås
Post Production: Stopp
Vfx supervisor: Johan Boije
Sound Designer: Edward Björner/ Stopp
Music Supervisor: Macke Bergqvist/ Music Super Circus
Composer: David Engellau
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/divimg src=”http://feeds2.feedburner.com/~r/Adverbox/~4/vakfSEJ9XgA” height=”1″ width=”1″/
LONDON – In this, the third installment of an exclusive eight-part series of extracts from his new book, How to do Better Creative Work, Steve Harrison explains how to have a big marketing idea
O Cross Marketing é uma ferramenta cada vez mais utilizada pelas marcas. Acontece quando duas ou mais marcas trabalham em parceria para atrair clientes. São produtos e serviços complementares que juntos tem mais força para causar um desejo maior no consumidor. Uma marca que costuma se apropriar bastante desta ferramenta é a Fiat – vide o lançamento de sua edição limitada do Fiat 500 by Diesel. Alguns meses depois, pensando agora um pouco mais no público jovem, antenado e conectado, a montadora lança na Europa o Fiat Bravo MSN Edition, em parceria com a Microsoft (detentora do serviço online MSN). Uma campanha está rolando no velho continente para promover a nova edição que tem um conjunto de novidades tecnológicas, como o sistema Blue&Me (EcoDrive) e o Instant Nav (sistema inovador de rádio navegação). A campanha ainda vai contar com competição entre internautas. Durante e após a campanha, tanto a Fiat quanto a Microsoft sairão ganhadoras tendo em vista que ambas ganharão uma ampla visibilidade.
:: Via Meios & Publicidade
Ícone de marca brazuca e orgulho nacional, a Havaianas adora carregar consigo essa identidade “tropicalista”. Lançou agora a campanha Brazilian Cuts que será difundida em todo o mundo e que pretende dar continuidade na comunicação global de Havaianas. A campanha chegará a 60 países e apresenta símbolos brasileiros como o jogador de futebol, a baiana Carmen Miranda, o calçadão de Copacabana e muitos outros símbolos nacionais. De autoria da Almap BBDO, a campanha tem também um hotsite com curiosidades, histórias e imagens da cultura brasileira.
:: Brazilian Cuts
NEW YORK (AdAge.com) — Bloomberg's digital future will heavily involve distribution of original video news content to mobile-phone users around the world, according to Andrew Lack. The former president of NBC News was named CEO of Bloomberg's new Multimedia Group eight months ago. And ever since, industry watchers have been speculating on Bloomberg's digital expansion strategy. At last week's Advertising 2.0 event, Mr. Lack detailed some of his visions.
BATAVIA, Ohio (AdAge.com) — The marketer behind a stealth viral campaign featuring videos of a fictional 16-year-old boy who wakes up one morning to find his "guy parts" gone and replaced with "girl parts" is none other than Procter & Gamble's Tampax.
Integrando Twitter com Google Maps, a Vodafone criou um data visualization que mostra para onde os britânicos irão viajar no verão. Quem quiser participar, precisa twittar utilizando a hashtag #ukkols, seguido da idade, sexo, CEP de origem e o destino da viagem. Exemplo: “#ukhols 28 M B12 Rome”.
A intenção do mashup é divulgar o serviço da Vodafone que permite não pagar taxas de roaming em mais de 35 países, incluindo Europa e Oceania. Por causa do CEP, e obviamente pelo foco da campanha, a brincadeira só funciona para os britânicos.
Ainda que bem regionalizada, o mais importante dessa idéia é demonstrar as possibilidades que a integração de ferramentas sociais podem proporcionar. Funcionamento simples e bem amarrado.
| Via Creativity
Post originalmente publicado no Brainstorm #9
Twitter | Contato | Anuncie
MINNEAPOLIS (AdAge.com) — The revolution will be televised — and blogged, texted and Twittered, as Iran's social explosion over its election may have as many possible geopolitical implications as its nuclear program.
It's tough looking for a job in advertising during the worst economic climate of our generation. But for those of you fortunate enough to have been involved in agency new-business efforts during your career, you've already got an edge. That's because the new-business tool set can be easily — and effectively — adapted to help. Here are some new-business best practices you can use to turbocharge your job hunt.
(TrendHunter.com) Adult actress Stoya was recently photographed by Christine Kessler, a specialized adult photographer. For the photo shoot, Stoya was tangled in blue tights, which is supposedly a form of EF.
To perform…
#8220;Every year hundreds of PSAs are done for the wrong reasons. Help us to create social advertising that actually makes a difference.#8221;
Osocio
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As a way to entertain and get into the hearts and minds of young agency
rebels, we have made this spoof Saatchi and Saatchi site and video#8230;
www.saatchiandsaatchi.co.uk
It also celebrates that we have moved in right next door to the said big
boys London shop, and we are sort of saying hi to our new neighbors 🙂
Thank […]
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(TrendHunter.com) Steven Klein once again delivers a captivating editorial that unfolds like a movie before our eyes.
Starring Bruce and Emma Willis, the editorial gives viewers and edgy version of what a honeymoon could…
(TrendHunter.com) Megan Fox’s leaked photos aren’t as exciting as some people may think. The star was caught topless while filming her new movie “Jennifer’s Body,” but claims she had silicone stickers to cover her nipples.…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
