Jun
25
Disney Drags the Beach Blanket Out of the Attic and Gives It a Shake
Posted in: UncategorizedThe Disney Channel is hoping the silly, surfing, singing characters in its new “Teen Beach Movie” catch on with young viewers.
     |
Jun
18
Advertising: Longing to Stay Wanted, MTV Turns Its Attention to Younger Viewers
Posted in: UncategorizedTrying to avoid a decline in viewership, MTV plans to present a nationwide study of 1,800 “young millennials” to marketers and programmers.
| |
Jun
06
Advertising: Nonprofit Group to Help For-Profit Marketers Reach Youth
Posted in: UncategorizedA unit called TMI, as in “Too Much Information,” will offer services including research, strategy related to mobile devices and text messaging, social media and Web site production.
| |
Apr
11
Advertising: Bieber Promotes a Debit Card With High Fees
Posted in: UncategorizedIn new videos for the SpendSmart Payments Company, which offers a prepaid debit card for teenagers, Justin Bieber talks about his modest upbringing.
| |
Mar
29
Advertising: Automotive Industry Ad Campaign Focuses on Young Drivers
Posted in: UncategorizedMadison Avenue and automakers are trying to lure young Americans who are more interested in the newest smartphone than in the newest sedan.
Mar
26
Nick D’Aloisio, 17, Sells Summly App to Yahoo
Posted in: UncategorizedNick D’Aloisio, a programming whiz who wasn’t even born when Yahoo was founded in 1994, sold his news-reading app, Summly, to Yahoo.
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.