Meta’s Advantage+ Adds Gen AI Tools for Advertisers and Agencies

The new features include the ability to transform still images into video.

Adobe Doubles Cannes Spend to Court AI-First Creators

Adobe spent twice as much on its Cannes Lions presence this year, its vp of marketing, Stacy Martinet, told ADWEEK. 

Watch All the Cannes Lions 2025 Grand Prix Winners

ADWEEK rounds up the Grand Prix winners from each category across the Cannes Lions festival.

Apple’s Tor Myhren Says ‘AI Will Not Save Us’ in Rallying Cry for Human Creativity

At Cannes Lions, Apple marketing leader Tor Myrhen made a case for human creativity as the industry’s savior.

Roku Names James Kelm VP of Product, Advertising and Media

James Kelm joins Roku from Nextdoor, where he was chief product officer.

PayPal Debuts Shoppable Ads for Publisher Sites

The new ad format aims to engage consumers as AI is eating into retailers’ traffic.

Beyond the Console: Enriching the Gaming Experience With Microsoft

Greg Carroll on the ultimate partnership between gaming and retail media.

Beyond the Hype: AI, AR, Spatial Computing and the Next Wave of Innovation

Unstoppable Domains COO Sandy Carter on developing an AI-first leadership mindset.

CBS Los Angeles Launches its Own AR/VR Studio

CBS Bay Area was the first to use the AR/VR weather set.

Google’s AI Search Era Is Here—But Its Ad Business Hangs in the Balance

Google’s big bet on AI could reconfigure the search landscape for good.

OpenAI Fights Court Order Requiring It to Store Deleted ChatGPT Conversations Indefinitely

The court order is part of The New York Times’ copyright lawsuit against OpenAI.

Perplexity Sees 20% Monthly Growth in Search Queries, CEO Eyes 1 Billion Weekly

Aravind Srinivas hinted at more deals following Motorola partnership.

Duolingo’s Owl Has Entered the Love Island USA Villa

Watch out, Love Islanders—Duo has entered the villa. In a new partnership with Peacock, the language learning app’s unhinged owl mascot has joined the cast of Love Island USA Season […]

Sephora, NielsenIQ Agree on Strategic Data Collaboration

The collaboration enables Sephora to leverage NielsenIQ’s expanded Omnishopper and Digital Purchases solution capabilities.

XChat to Feature ‘Bitcoin-Style’ Encryption and New Features, Elon Musk Says

Users will also have access to features such as vanishing messages, video and audio calling, and sending any kind of file.

Beyond Hardware: Lenovo’s Marketing Team Drives Tech Innovation With AI

CMO Emily Ketchen on keeping up with the pace of technological innovation.

WhatsApp Now Available on iPad

WhatsApp users can make video and audio calls with up to 32 people.

Not All AI Is for Profit. Meet Google’s Civic Tech Experiment.

The think tank develops research and tech tools to support free expression, digital safety, and access to information for all.

Google Brings Ads to AI Mode

Google is rolling out ads in AI Mode, the AI-powered search function that was launched in March. AI Mode is designed to handle more nuanced or complex questions than AI […]

Google Unleashes Autonomous AI Agents for Marketers

The new tools come as the company is battling the U.S. Department of Justice in two landmark antitrust rulings.