May
23
Not All AI Is for Profit. Meet Google’s Civic Tech Experiment.
Posted in: UncategorizedThe think tank develops research and tech tools to support free expression, digital safety, and access to information for all.
May
21
Google Brings Ads to AI Mode
Posted in: UncategorizedGoogle is rolling out ads in AI Mode, the AI-powered search function that was launched in March. AI Mode is designed to handle more nuanced or complex questions than AI […]
May
21
Google Unleashes Autonomous AI Agents for Marketers
Posted in: UncategorizedThe new tools come as the company is battling the U.S. Department of Justice in two landmark antitrust rulings.
May
21
Google’s AI Mode Gets Smarter With Deep Search, Agentic, and Shopping Tools
Posted in: UncategorizedThe changes are designed to improve AI-generated search.
May
20
15 Campaigns Creatives Predict Will Win at Cannes Lions 2025
Posted in: UncategorizedADWEEK asked creative leaders to choose the work worthy of trophies at advertising’s most prestigious festival.
May
19
WhatsApp’s Bold Privacy Claim Says Your Everyday, ‘Chaotic’ Messages are Off Limits
Posted in: UncategorizedWhatsApp wants to assuage users’ concerns about privacy in its largest marketing campaign to date.
May
15
EXCLUSIVE: DoubleVerify Sues Adalytics, Alleging Defamation
Posted in: UncategorizedAd verification firm DoubleVerify is suing Adalytics, alleging that the research and analytics firm defamed the adtech company in its recent report about fraudulent traffic in digital advertising.
May
12
SAP to Roll Back Diversity Programs in the US
Posted in: UncategorizedSAP is the latest international company to comply with the Trump administration over its DEI demands.
May
06
DOJ Wants Google to Sell Off AdX and DoubleClick for Publishers ASAP
Posted in: UncategorizedThe Justice Department wants to force the sale of AdX and DFP to address Google’s illegal monopoly in adtech.
May
05
Google Debuts New AI Tools and a Retail Media Solution in DV360
Posted in: UncategorizedThe tech behemoth unveiled updates to DV360 campaigns at NewFronts.
May
02
External Payments Now Allowed by Apple App Store Following Court Injunction
Posted in: UncategorizedApple updated its U.S. App Store guidelines to reflect the ruling.
May
01
The Two Sides of AI. How Some Journalists Use The Technology for Good and Others…Not So Much
Posted in: UncategorizedOne former local met uses ai to create forecasts, while one local station uses it to create animal versions of anchors
Apr
28
Now Watching “Quantum Marketing with Raja Rajamannar”
Posted in: UncategorizedQuantum Marketing with Raja Rajamannar is a new Bloomberg Originals series hosted by Mastercard’s Chief Marketing & Communications Officer and author of Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers. The series contains six episodes that delve into the future of marketing in the face of rapidly emerging technologies. In the episode “How […]
The post Now Watching “Quantum Marketing with Raja Rajamannar” appeared first on Adpulp.
Apr
28
Yahoo’s First Ad Campaign for Its DSP Touts Winning 90% of Tests Against Rivals
Posted in: UncategorizedThe push targets Fortune 500 advertisers, and current customers include Kroger, Arby’s owner Inspire Brands, and Planet Fitness.
Apr
25
Google Tops Q1 Estimates with $90B in Revenue Amid Antitrust Turmoil
Posted in: UncategorizedThe tech behemoth recorded expectation-busting ad revenues and reinforced its commitment to AI development.
Apr
24
The Winners and Losers of Google’s Big Cookie Reversal
Posted in: UncategorizedIn light of Google’s drastic cookie reversal, ID-centric adtech firms and open web publishers rejoice—while Google’s Privacy Sandbox investors and privacy advocates nurse their wounds.
Apr
24
Perplexity, Fresh Off Google Search Antitrust Testimony, Lands Global Motorola Deal
Posted in: UncategorizedThe AI startup claimed Google’s phone deals blocked its distribution path.
Apr
21
White House Easter Egg Roll Presented With Corporate Sponsorship
Posted in: UncategorizedBig tech firms were among the numerous companies sponsoring activities on the White House grounds.
Apr
18
‘Complete AdX-Ad Manager Separation:’ Here’s What Ad Experts What From a Google Breakup
Posted in: UncategorizedAdtech industry leaders want to see Google spin off parts of its adtech business or allow for greater integrations across the ecosystem.
Apr
17
Roku, Adobe Partner on Secure Data Collaboration Platform
Posted in: UncategorizedAdvertisers gain improved insights into streaming behavior as a result of this collaboration.
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