Hasta La Creative!

With the outbreak of coronavirus mounting into a global health emergency, international conferences could see major impacts on attendance and programming. Mobile World Congress in Barcelona became the first major conference casualty of fears around the respiratory virus when organizers announced today that it would be canceled after more than two dozen companies backed out….

South by Southwest released a third wave of announcements today about who to expect to see onstage at the annual festival in Austin, Texas this March. Late Show host Stephen Colbert, Twitter CEO Jack Dorsey and Full Frontal’s Samantha Bee will all be featured speakers at SXSW 2020. Author Tim Ferriss–known for his four-hour hacks…

Texans are people with great stories to tell plus the time and skill to tell them well. It’s one of the things that I love most about the state. In the political storytelling arena, some of the stories being told by Democratic officeholders and candidates for office are powerful personal stories of struggle and redemption. […]

The post The Rising Stars of Texas: Escobar, Oliver, Olson, Hegar, Valenzuela, Kulkarni & Partners appeared first on Adpulp.

During a South by Southwest concert series hosted by The Fader, there was something other than music vying for the attention of fans at the popular venue: CBD. The niche music publication hosted its 17th annual three-day Fader Fort concert series and, this year, began a new partnership with Cura, a Portland-based cannabis company that…

Last March, South by Southwest created a new awards program, the SXSW Creative Experience Arrow Awards, to honor the growing experiential focus at the festival. This year, in a bid to recognize that continued growth of experiential, SXSW added a new award, Best Exhibition Experience, to the Arrow Awards. “As agencies, brands, and other groups…

Legendary musician and music producer T Bone Burnett came to SXSW 2019 to slay digital demons. I highly recommend that you make some time to watch his keynote and/or read the text of his speech. It may shake you awake. There is so much to digest in Burnett’s speech that no recap is going to […]

The post Data Predators and Surveillance Capitalists Get “T Boned” at SouthBy appeared first on Adpulp.

South by Southwest continues to prove itself to be both cradle and crucible for experiential marketing as brands from Showtime to Land O’Lakes hosted packed activations this year across downtown Austin, Texas. Adweek caught up with three CMOs–Land O’Lakes’ Tim Scott, Visible’s Minjae Ormes and Showtime’s Donald Buckley–to discuss what they were up to at…

SXSW felt like a trip around the globe–and not just because of the amazing cuisine. Tourism houses had a massive presence at this year’s festival, and even seasoned Adweekers were stumped as to why. So we decided: Why not ask them ourselves? Adweek video producer/editor Josh Rios and I spoke with marketers from Scandinavia, Australia…

Facebook head of video products Paresh Rajwat detailed several updates related to Facebook Watch at the social network’s South by Southwest event, also touching on new features related to music on users’ profiles. Over 20 new episodes of original show Red Table Talk–hosted by Jada Pinkett Smith and her daughter (Willow Smith) and mother (Adrienne…

Lush is known for its colorful soaps and bath bombs, but the brand has consistently prioritized going green above all else–and its very first SXSW activation was no exception. The brand set up its bath bomb pop-up to showcase its 54 new bath bomb creations using absolutely no signage. Instead, attendees could download the Lush…