Touring Adweek staffers through their huge, humming activation on the first Sunday of SXSW, Jamie Posnanski, head of global content for Accenture Interactive, demoed and described new tech and platforms designed to meet the demands of the rapidly evolving customer journey. That ranges from getting help picking out the right pair of earrings or sunglasses…
Women are constantly being told to push for more and metaphorically break the glass ceiling. ADP wanted to give women (and South by Southwest festivalgoers in general) the chance to actually break that ceiling, letting out the frustration and rage that comes along with the nonstop hustle to gain equal treatment in the workplace. So,…
At SXSW on Saturday night, Adweek honored the finest brand storytellers of the past year. The Arc Award winners represented brand names like Wendy’s, CNN and Land O’Lakes and lesser-known brands like Dutch confectionery company Tony’s Chocolonely. During the event, Adweek caught up with the honorees to talk about what makes great storytelling and why…
SXSW may be one of the most frantic, boisterous festivals out there–and that’s exactly why Michelob Ultra challenged itself to create a moment of peace and tranquility for thousands of attendees in its very first SXSW activation. In its first Super Bowl spot, Michelob Ultra featured Zo? Kravitz and the quiet yet deliberate use of…
Tinker Hatfield, the legendary designer known for Nike’s Air Max and Air Jordans, got South by Southwest festivalgoers to wave their Nikes in the air and clamor for his attention on Sunday afternoon. Hatfield had taken off his sneakers and was promising to give them to an attendee. Along with perfectly showcasing the love for…
Last March, Land O’Lakes created an immersive experience in a 6,000-foot space at SXSW to teach attendees about how their food is produced. This year, the brand returned to continue its mission to help festivalgoers understand “the importance of the system of food,” explained CMO Tim Scott, specifically that humans are not actually at the…
South By Southwest, or #SouthBy for short, is a mashup of industry festivals—film, music, interactive, gaming, education—all of which take place in and around the Austin Convention Center over a 10-day span in March. The first SouthBy was held in March of 1987. Now, 32 years in, both SouthBy and Austin are huge. The city’s […]
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An early investor–and now major critic–of Facebook wants to make the regulation of tech giants a central issue for the 2020 presidential race. Roger McNamee, an outspoken critic and former mentor to Facebook CEO Mark Zuckerberg, said at South by Southwest that he’s been advising several Democratic presidential nominees on how to potentially regulate tech…
The internet has rapidly proliferated western culture around the world, but one photographer wants to use artificial intelligence to heighten the online presence of some of Earth’s most remote people groups. On Saturday at South by Southwest, photographer Jimmy Nelson and JWT-Amsterdam unveiled a technology that will use AI to both aggregate–and disseminate–photos of indigenous…
It’s hard to top the baby goats that dominated Instagram feeds last year, but Viceland is trying its hardest with its biggest SXSW activation yet. For its third SXSW presence, the Vice-owned channel turned a downtown Austin parking lot into a pop-up roller skating park, offering attendees happy hour drinks, cotton candy, swag (obviously) and…
Just one day after dropping a Medium post laying out her proposal to break up big tech giants, Sen. Elizabeth Warren appeared at a famed tech conference to detail how Amazon (and tech giants like it) now have a monopoly similar to that of the railroad in the early 1900s, which had to be broken…
Foursquare is using South by Southwest (SXSW) to test out something new–just like it did a decade ago with the original app. This week during SXSW in Austin, Foursquare founder Dennis Crowley elaborated on company’s week-long demo of “hypertrending,” a feature within the FourSquare and Swarm apps that shows real-time visualizations of the area’s most…
Starbucks founder Howard Schultz has not said definitively whether he will run for president. As he’s mulling over the idea, he says he’s speaking to Americans across the country and presenting them with a possible centrist candidate as an answer to what he believes is a broken two-party system. Schultz, over the course of a…
Quibi, the new short-form content platform, is adding four more titles to its inaugural content roster, along with a more definitive debut date. The company, founded by Dreamworks co-founder Jeffrey Katzenberg and former HP CEO Meg Whitman, won’t debut until April, Katzenberg said today onstage at South by Southwest in Austin, Texas. However, the company…
Amazon Prime Video has brought the apocalypse to SXSW to promote its new series Good Omens, which starts streaming May 31. Amazon took over a 19,000-square-foot space to create an immersive experience called “Good Omens’ Garden of Earthly Delights.” The activation is divided into hell on one side and heaven on the other, based on…
BuzzFeed pulled in around $100 million last year from businesses that didn’t exist in 2017, and it’s projected to hit similar numbers this year, according to a companywide memo and accompanying SXSW keynote from CEO Jonah Peretti. The announcement indicates that the digital media company is beginning to see dividends from moves into areas like…
March is upon us, which means that marketers across the industry are gearing up for SXSW to check out the latest activations and panels from industry experts. For brands and tech companies looking to make a splash and create something that will really resonate, the festival is the perfect opportunity to unleash an experiential activation…
In case you haven’t heard, HBO’s Game of Thrones returns for its eight and final season on April 14. As part of its sendoff, New York agency Giant Spoon partnered with Warner Media and the American Red Cross on a life-saving activation at SXSW. Bleed for the Throne, as it’s called, is part of the…
It can be tricky deciding how to spend a weekend or even a week at South By Southwest. The annual event in Austin, Texas, which starts today, brings hundreds of speakers and tens of thousands of attendees to talk about the present and future of technology and culture. This year, 25 tracks will help attendees…
In recent years, YouTube has used festivals like South by Southwest and Sundance to showcase work intended to teach marketers how to become better storytellers on the platform. This year, YouTube will continue that tradition, but instead of spotlighting different ad formats or introducing six-second spots as it did in 2017, YouTube will show marketers…
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