Mar 13

Lush Is Using Machine Learning and AI to Make Wasteful Packaging and Signage Irrelevant

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Lush is known for its colorful soaps and bath bombs, but the brand has consistently prioritized going green above all else–and its very first SXSW activation was no exception. The brand set up its bath bomb pop-up to showcase its 54 new bath bomb creations using absolutely no signage. Instead, attendees could download the Lush…

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