Venues, restaurants and event centers around Austin, Texas, endured an unheard of and eerily silent Spring Break in 2020. Then, when South by Southwest (SXSW) announced on October 6, 2020 that it would be all virtual in 2021, hopes of a reprieve from Covid-19’s devastating effects on the hospitality industry were soundly dashed–and some of…
Penske Media is treating its NewFronts presentation like a coming-out party. The publisher of 24 brands, including several whose lineages trace back more than a century, has never participated in NewFronts until today. The group, which owns Variety and ARTNews, joined the presentation to rebrand PMC as a more active, cohesive enterprise in the world…
Key Insights Even if the event ends up being all virtual, it still holds value for brands and marketers. What SXSW will look like in 2021 is still up for debate, but brands are still planning to participate. SXSW can pull off a similarly impactful experience, but creativity will be necessary. The coronavirus pandemic has…
Following its first cancellation in 34 years in March due to the novel coronavirus pandemic, South by Southwest today launched the online portion of its 2021 programming, with details on the physical event to come. The annual conglomeration of festivals, which includes programming related to tech, branding, music, film, education and more, draws nearly 400,000…
South by Southwest may have been canceled, but the annual festival’s film lineup is heading to Amazon Prime Video–for free. As part of a partnership between SXSW organizers and Amazon, films that would have initially premiered as part of the 2020 SXSW Film Festival will instead screen digitally on Amazon Prime Video for 10 days…
The Fader was one of many brands to drop out of SXSW days before the host city of Austin, Texas canceled the event due to public health concerns over COVID-19. The decision was heartbreaking for the music magazine, which had to scrap plans for Fader Fort, its annual multi-day concert experience showcasing local and emerging…
Alex Amancio began to fear something would go wrong two weeks before South by Southwest was supposed to begin. Amancio, the CEO and co-founder of the multimedia studio Reflector Entertainment, had for a year been planning a big debut at the media, music and film festival in Austin, Texas. The plan was to unveil Reflector’s…
SXSW? Canceled. Cannes? TBD. Breaking news reporter Katie Lundstrom dials in from Austin, Texas to tell us what’s happening on the ground. Co-hosts David Griner and Ko Im also discuss working from home in the time of coronavirus. You can subscribe to Yeah, That’s Probably an Ad on Apple Podcasts, Google Play Music and Stitcher…
AUSTIN, Texas–It’s Friday, March 13. Today, Austin would have kicked off South by Southwest. Instead, the city is scrambling. Austin, the self-proclaimed “live music capital of the world,” is a booming tech city whose economy has come to rely on the visitors and revenue from the annual event. Last year, SXSW’s conglomeration of festivals brought…
For the first time in South by Southwest’s 34-year history, its host city of Austin, Texas canceled the cultural festival as the coronavirus–the pathogen that causes the illness COVID-19–threatens to become a pandemic. The festival, which was slated for March 13-22, provides an outlet for brands to reveal some of their buzziest experiences of the…
South by Southwest, an annual conglomeration of interactive, tech and music festivals taking place over 10 days in Austin, Texas, has been canceled due to concerns about the spread of coronavirus. The announcement late Friday came two days after officials insisted that canceling the event would not improve the safety of Austin residents. Since then,…
South By Southwest kicks off next week. Or does it? According to The Verge, Twitter is canceling employee travel to the annual South by Southwest festival, including CEO Jack Dorsey’s planned keynote, due to concerns over the spread of the coronavirus. The company announced Sunday it was halting all “non-critical business travel and events”, saying […]
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I am launching a new service at South By Southwest this year. I don’t have a name for it yet, but I am ready to describe the interwoven offerings. My highly customized introduction to Austin, Texas is a combination of concierge-like services, plus Marcom magic. I will pick you up in my Volvo wagon at […]
With the outbreak of coronavirus mounting into a global health emergency, international conferences could see major impacts on attendance and programming. Mobile World Congress in Barcelona became the first major conference casualty of fears around the respiratory virus when organizers announced today that it would be canceled after more than two dozen companies backed out….
With just a month left before attendees from across the globe descend on Austin, Texas, South by Southwest has dropped the names of dozens more keynote and featured speakers who will be onstage throughout the week. A Watchmen-focused keynote will feature Nine Inch Nails’ Trent Reznor and Atticus Ross, who collaborated with the HBO series’…
South by Southwest released a third wave of announcements today about who to expect to see onstage at the annual festival in Austin, Texas this March. Late Show host Stephen Colbert, Twitter CEO Jack Dorsey and Full Frontal’s Samantha Bee will all be featured speakers at SXSW 2020. Author Tim Ferriss–known for his four-hour hacks…
I first made my way to South By Southwest in March of 2003. The conference, the city of Austin, and the creative industries have all changed considerably since then. It was just 16.5 years ago, but in our accelerated, digitally-disrupted world things happen fast. To make my point even clearer, when I first attended South […]
The post Are You Prepared for South By Southwest? appeared first on Adpulp.
Texans are people with great stories to tell plus the time and skill to tell them well. It’s one of the things that I love most about the state. In the political storytelling arena, some of the stories being told by Democratic officeholders and candidates for office are powerful personal stories of struggle and redemption. […]
The post The Rising Stars of Texas: Escobar, Oliver, Olson, Hegar, Valenzuela, Kulkarni & Partners appeared first on Adpulp.
While plenty of cities are getting used to electronic scooters and bicycles, Atlanta will be the first city to ride around on electronic trikes. Next month, the Charleston, S.C.-based ride-sharing company, Gotcha, plans to distribute its newest product into the bustling Georgia metropolis, which will also get a fleet of the company’s electronic scooters, bikes…
During a South by Southwest concert series hosted by The Fader, there was something other than music vying for the attention of fans at the popular venue: CBD. The niche music publication hosted its 17th annual three-day Fader Fort concert series and, this year, began a new partnership with Cura, a Portland-based cannabis company that…
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