In a sea of waste-heavy and formulaic activations at South by Southwest (SXSW), the Delta Lounge–one of the 2024 festival’s buzziest experiential marketing installations–aimed to buck some of the trends that have shaped brand activity at the event in recent years. With its focus on delivering a luxury experience to all SkyMiles members, new and…
Austin, Texas, is brimming with brand activity this week as South by Southwest (SXSW), the annual series of festivals and conferences, takes over the capital city. In its 37th year, the event is known for major tech launches, movie and documentary premieres, a first look at up-and-coming musicians and a plethora of knowledge on its…
In this special episode, we dive into the campaign to end the advertising industry’s fossil fuel addiction–and how activists showed up at SXSW. Recorded live on stage during the festival this March, sustainability editor Kathryn Lundstrom speaks with Duncan Meisel, executive director of Clean Creatives and one of Adweek’s 2023 Sustainability Honorees. Stream the new…
In this special episode, we flashback to March where sustainability editor Kathryn Lundstrom and digital editor Colin Daniels recorded a very special episode of the podcast live from South by Southwest. During the conversation, they give on-the-ground insights and share their experiences from behind-the-scenes at major brand activations and experiential marketing stunts. Adweek’s 2023 Sustainability…
Ken A. Meyer began working at Wieden+Kennedy in Portland, Ore. in 2002, two years after being diagnosed with systemic scleroderma, a life threatening autoimmune disorder that thickens and hardens the skin and internal organs. 10 years ago, he asked the agency to help him make a film about his experience and how he’s found comfort…
Sustainability and environmental issues have been a part of South by Southwest’s focus for more than a decade–and this year was no different, with brands like Ben & Jerry’s, Patagonia and Slack bringing green messaging to the Texas capital through more creative mediums. Since former U.S. vice president Al Gore gave a keynote on climate…
When Roku decided to head to SXSW for the first time, it didn’t just bring a small team–it created an entire purple-drenched city occupied by friendly monsters. And it all started with one well-known screensaver. For March 11-12, the streaming platform invited festivalgoers inside Roku City, an immersive look into the vibrant cityscape known by…
South By Southwest has effectively taken over the streets of Austin, Texas. With brand activations spilling out of bars, restaurants, parking lots and venues, and hundreds of celebrated founders, marketers and tech savants speaking on panels in and around the city’s downtown hotels and convention center, the excited buzz of the festival is palpable throughout…
South By Southwest, the annual conference and festival series spanning tech, art, music, film and comedy, kicks off this weekend in Austin, Texas. Known for startup launches, tech innovation and over-the-top brand activations, the conference component draws major talent across the ad industry. Panels are stocked with celebrated marketers from Unilever, Patagonia, Ben & Jerry’s,…
After 35 years in the business, South by Southwest is going global. The Austin, Texas-based conglomeration of festivals–which spans music, tech, film and gaming–is expanding to Australia in 2023. In partnership with the government of New South Wales and Australian music production company TEG, the first SXSW Sydney will run from October 15-22, 2023. In…
Superheroes are descending on Austin, Texas. Ally Financial teamed up with DC Comics and WarnerMedia on a yearlong initiative to celebrate, elevate and support diverse creators across art, entertainment and fashion, and the partnership will kick off at South by Southwest with an immersive augmented reality experience on Snapchat. “Milestone ARchives” was developed by R/GA,…
The Sandbox is partnering with Paris Hilton in the metaverse platform’s ongoing quest to better integrate itself into mainstream entertainment culture. The company announced the partnership with a DJ set performed by Hilton at the South By Southwest culture and technology festival in Austin this week. The deal, inked between the Animoca Brands-owned metaverse company…
AUSTIN, Texas–South by Southwest is back. The conglomeration of festivals–spanning tech, music, film, gaming and education–drew more than 400,000 to Austin, Texas in 2019. In 2020, it was canceled days before it was slated to begin. In 2021 it was pared down, all-virtual experiment. This year, the event returns in full force, along with some…
South by Southwest 2022 has officially started, with in-person events returning–under a new ownership team–after Covid has kept attendees at home since 2020. On this week’s episode of Yeah, That’s Probably an Ad, we are joined by Adweek’s sustainability editor Kathryn Lundstrom and senior emerging tech reporter Patrick Kulp are on-site in Austin. They preview…
In one of the zanier bookings slated for this year’s South by Southwest tech festival in Austin, Texas, billionaire mogul Mark Cuban is set to share a stage with a computer-graphic character called Zero, an anime-like avatar who sports spiky red hair and a cyborg right hand. The latter will appear via video call from…
As a music festival entering its 35th season, SXSW has seen the debuts of some of the biggest stars of our time: Katy Perry, John Mayer, The White Stripes and Amy Winehouse all got their major breaks in downtown Austin, Texas. But SXSW was destined from the start to be about more than music. Technology…
The fight against gentrification continues in Austin, Texas as more communities and cultures of color–especially Latinx and Black Austinites–are being displaced by the influx of new, largely white-owned businesses. To highlight the continued cultural erasure in Austin, creative agency The Many partnered with artist Harper Biewen for a social media and augmented reality initiative called…
When South by Southwest returns to downtown Austin, Texas, on March 11, the festival–renowned in part for its reputation as a launchpad for buzzy debuts–will be undergoing perhaps the most significant reinvention in its own 35-year history. In addition to returning to an in-person format for the first time since 2019, this year also marks…
As voting and abortion rights are eroded in its home state of Texas, South by Southwest is staying put. The annual conglomeration of festivals today addressed calls for it to leave the Lone Star State in the wake of restrictive new voting and abortion laws passed in recent weeks by the conservative state legislature. SXSW…
The lizard brains who occupy power in the Texas legislature are denying basic rights and freedoms to American citizens. It’s another key victory in their Culture War, which they’ve been fighting for how long now? Definitely since the 1960s. With the state legislature’s latest move to restrict access to abortions after six weeks, people who […]
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