Mar 14

Roku City Comes to Life to Highlight Expanded Best Buy Partnership at First SXSW Pop-Up

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When Roku decided to head to SXSW for the first time, it didn’t just bring a small team–it created an entire purple-drenched city occupied by friendly monsters. And it all started with one well-known screensaver. For March 11-12, the streaming platform invited festivalgoers inside Roku City, an immersive look into the vibrant cityscape known by…

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