Afin de faire parler pendant le Super Bowl du 2 février prochain, la marque Kia a décidé de vanter le modèle K900 en rendant hommage à la trilogie Matrix, avec un Laurence Fishburne en Morpheus proposant à un couple de découvrir une nouvelle conception du luxe. Un spot de l’agence David&Goliath.
A última temporada de Dexter deixou muita gente frustrada. E por respeito aos leitores que ainda não acompanham a série, mas pretendem começar, não comentarei a razão disso. De qualquer forma, é difícil imaginar como os roteiristas emendarão as balbúrdias da sexta temporada com algo consistente e arrebatador – como já feito antes.
O fato é que dia 30 de setembro a série volta, e para dar aquela provocada a ShowTime soltou esse spot. Agora nos resta cruzar os dedos e torcer para que, dessa vez, ninguém insulte o nosso bom senso.
Post originalmente publicado no Brainstorm #9
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Para promover sua parceria com o Google Wallet/Pay Pass, a Mastercard lançou uma série de comerciais que levam a assinatura da R/GA. São seis spots que mostram situações cotidianas em que o serviço e usado para, em seguida, mostrar o que os consumidores podem realizar em questão de segundos.
De uma fuga rápida de um encontro que não deu muito certo até a mulher que prepara sua casa para receber um cachorrinho, é uma coleção engraçadinha que está disponível no canal da Mastercard no YouTube.
A dica é do Bruno Lopes, nosso designer lá na Royal.
Post originalmente publicado no Brainstorm #9
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It’s that time of year again – Cannes is coming. Does the lure of hardware, sunshine, and glamour call you like a siren song? Are you dying to add a trophy to your office or brag to clients that you were nominated the umpteenth time for an award? If so, perhaps you’re in the wrong business.
Don’t get me wrong – I love awards. I have a box in my basement, full of old trophies and ribbons from high school standing as a monument to a time in my life when I lived for my work (at the time, my work was drill team, but you get the idea). There is nothing I like more than being singled out for being the best. Now that I’m a lot older and, hopefully, a little wiser, I’ve finally gained some perspective and would like to bring you back to reality, even if for just a moment:
Sara Barton is a copywriter, social media strategist, and avid blogger who is in search of her next opportunity. Contact her via twitter, LinkedIn, or her blog.
Most of us have vices, those haunting addictions or habits that are unhealthy, uncool, unapproved, against the law, or absurdly annoying. From eating too much red meat to knuckle-cracking, there is something you do that is bad for you. For me, it’s waking up, but I’m trying to stop.
We have habits that offend others, those that offend our bodies, and some that do both. The poster-child for the “both” category has got to be smoking. Not only is it terrible for you, it’s terrible for others, and in many places, against the law. Efforts to get people to stop smoking have ranged from protests and ad campaigns to changing laws and levying huge tax increases.
Personally, I could care a less if you smoke–unless you mean something to me–which most of you don’t. However, if you are a smoker and want to quit, there is a new spot out of Australia that might be able to help. Unfortunately, it has become controversial, aka “offensive,” so use it while you can. Truly powerful television.
Découverte de ces 4 nouveaux spots HD présentant les produits Sony DADC. Spécialisée dans le son et les enceintes home cinéma, il s’agit d’une collection axée sur la gamme Sony Bravia. Le tout sous la direction de la graphiste Laurence Mencé en collaboration avec l’agence W7.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
