Nike is helping young people in one of Berlin’s most misunderstood neighborhoods flip the narrative about their community. The brand has launched a digital mini-series about the young residents of Neuk?lln, a diverse district in Berlin that is undergoing gentrification–a trend evident with the new Nike Unite store that has recently opened there. Neuk?lln is…
It isn’t just the dugout chants or spins of Zedd’s “In the Middle” on the PA during meetings in the pitcher’s circle: Softball is making noise, and marketers are listening. The Women’s College World Series (WCWS) final averaged more than 1.8 million viewers on ESPN, more than that network’s Sunday Night Baseball (1.6 million) or…
It’s been the toughest of times for many, especially those working in retail. To celebrate and honor some of its staff in the U.K., Nike has released a campaign placing a spotlight on some of its team. The seven spots in the “Ask Our Athletes” campaign position the Nike retail team as athletes in their…
As streamers like Peacock and Paramount+ move into sports and snap up smaller properties, ESPN+ is going for the big leagues. Disney debuted ESPN+ three years ago, kicking off a sports streaming craze. The platform became the first U.S. streaming service dedicated to sports, and now viewers are seeing some of the country’s biggest leagues…
Norwegian international footballer Erling Braut Haaland is being celebrated in his homeland through an advertising spot that features a place where everyone is just like him, while poking fun at the ignorance of the world of Norway. Created for state-funded lottery operator Norsk Tipping (The National Norwegian Betting Company) by creative agency Try in Oslo,…
It is often said that you can’t mess with a classic, but world-famous chef and TV personality Guy Fieri’s specialty is spicing up tried-and-true recipes in hopes of creating something new. To that end, he’s teamed up with Chevrolet to bring us the Apple Pie Hotdog. Drawing its inspiration from an influential Chevrolet advertisement from…
The Los Angeles Rams have been through many changes over the past few years. First, the team moved from St. Louis back to Los Angeles in 2016. Last year, they debuted a new logo, typeface and color scheme. They also played their first games in the new state-of-the-art SoFi Stadium without fans due to the…
Among the bread bakers, pet adopters and Home Depot DIY regulars who sought comfort during quarantine, a strong market of trading card fanatics also emerged. And ecommerce platform eBay is still reaping the benefits. Top line While eBay is historically a hotspot for collectible goods, the platform saw a 142% increase in sales within the…
Chief marketing officer of the Atlanta Hawks, Melissa Proctor, joined Adweek’s newest series, The Most Powerful Women in Sports, to discuss her path to the NBA, showing up to work as your “whole self” and how an unlikely marriage between creativity and strategy helped the Hawks through the choppy waters of 2020. The journey from…
Now that the Olympics have concluded, NBC Sports is taking the wraps off its new sports technology division, NBC Sports Next. It is a rebrand of the NBC Sports’ Digital and Consumer Business division, combining three operational areas: youth and recreational sports, golf, as well as betting, gaming and emerging media. “The purpose of this…
Now, with just a glance, any corner of the city can become a spot where one can live out their hoop dreams. That’s thanks to Reebok’s newest app Courting Greatness, an AR-styled digital tool that uses a smartphone’s built-in camera and measurement features to map out the dimensions and ingredients of a basketball court, allowing…
The art of Karate is at a crossroads in its home country of Japan. With Tokyo playing host to the Olympic Games and Karate featuring as one of the sports for the first time, there was added pressure for the national athletes to perform strongly in this field, however, the gold medals were picked up…
Peyton Manning, set to be inducted into the Pro Football Hall of Fame this weekend, has already poked fun at his bronze bust that will be enshrined in the Canton, Ohio, landmark. His sitting with sculptor Blair Buswell was an all-day affair, he told Bleacher Report’s Gridiron recently. “It took like seven hours because of…
Sometimes facing challenges means overcoming them, even if that means going to head-to-head with an incredibly powerful figure. In the spirit of taking control of one’s own narrative, Brazilian financial institution Bradesco recently launched its “Face the Future” campaign. Created in partnership with Leo Burnett Tailor Made to promote its new app, the platform features…
The only sure bet about the 2020 Summer Olympics in Tokyo is uncertainty about what happens next. Normally, brands would plan for many years and months to build out their highly visible and expensive sponsorship deals and they could count with fair expectation the steps of the process and the results. This year, the process…
Topgolf Entertainment Group just completed a merger with sports equipment manufacturer Callaway and has seven new locations planned to open within the coming year. It needed reinforcements. And new players have arrived, starting at the top. Genifer Gray was named its chief operating officer of U.S. venues after spending three years as vp of operations….
Foot Locker’s surprising acquisitions of streetwear brand Atmos and shoe retailer WSS for a combined $1.1 billion represent a larger shift in the nearly 47-year-old retailer’s evolution, looking beyond its comfort zone of sports-centered sneakers and apparel. In March 2019, Foot Locker pivoted with a change in its mission statement. Gone was the focus “to…
Ahead of the Tokyo Paralympics, Swiss sportswear brand On tells a moving story of trust, friendship and resilience in a film spotlighting the world’s fastest blind sprinter and his running guide. Untethered follows Paralympian David Brown and his long-time running guide Jerome Avery. Since contracting Kawasaki disease at 15 months old and losing his sight…
Be sure to tune in this week to the latest episode of Adweek Presents: Most Powerful Women in Sports video series, featuring Katrina Adams, former president and chief executive officer of the United States Tennis Association. Adams’ tennis career began at age six when she enrolled in a youth program in her hometown of Chicago….
When you play sports, a competitive fire is lit within. When you excel at sports and get the taste of sweet victory on your lips, feelings of pride, and a deep sense of accomplishment and empowerment wash over you. When you’re an American woman who plays sports at the highest level, you also serve as […]
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