A tennis player can have a backhand worth showing off at Arthur Ashe Stadium, but that still might not get them in for a few sets at Cunningham Park. American Express has sponsored the US Open in New York City for nearly 30 years. This year, it’s doing so after a pandemic-fueled spike in tennis…
Grant Holloway is a world champion and Olympic silver medalist in the 110-meter hurdles. He’s also had a doughnut named after him at a shop near his training grounds in Gainesville, Fla. Elle St. Pierre is a U.S. indoor champion in the 3,000 meters. She also works a dairy farm in a corner of Vermont…
After 27 years as one of the world’s most recognized and iconic athletes, Serena Williams is winding down her professional career in tennis following her participation in the U.S. Open at the end of August. But as Williams, who will turn 41 in September, revealed in a Vogue essay explaining her departure from professional sports,…
In a bid to instill belief in its audience and ahead of kicking off the Premier League soccer season in the U.K., headphone brand Beats By Dre has released an online film featuring Manchester United striker Marcus Rashford narrated by rapper Santan Dave. The 58-second spot titled “Never Beaten” was illustrated by Gaia Alari and…
EA Sports has signed a three-year deal with Sky Sports to sponsor the latter’s Premier League soccer coverage in the U.K. The deal will run until the end of the 2024/25 season. It comes as EA prepares to mark the end of an era and rename its flagship FIFA series after failing to extend its…
World Wrestling Entertainment became just the seventh channel overall and the first sports brand to top 70 billion views on YouTube. The WWE channel is also on pace to surpass 90 million subscribers at some point during SummerSlam weekend, with the actual event set for Saturday (July 30) at Nissan Stadium in Nashville, Tenn. Also…
The NFL is the latest professional sports league expanding into the subscription streaming space. Beginning today, the National Football League is rolling out a new streaming service, NFL+, which features live out-of-market preseason games, live local and prime-time regular games and postseason games (only on mobile and tablet), as well as live local and national…
World Wrestling Entertainment teamed up with Snapchat to enable Snapchatters to gear up their Bitmoji for SummerSlam Saturday, July 30 at Nissan Stadium in Nashville, Tenn. A custom SummerSlam digital T-shirt for Bitmoji can be accessed via Snapcode or from WWE’s channels on Snapchat’s Discover content platform, including WWE Experience and WWE Supercut. Snapchatters adorning…
Championships can do wonders for a sports franchise, but they can’t sell tickets, merchandise or sponsorships on their own. City Football Group (CFG) knows that better than almost any sports organization on earth. Its marquee soccer club, Manchester City, has won four of the last five English Premier League championships–securing its latest with a win…
FanDuel Group likes online gaming’s odds for continued growth and just bet big on two important pieces of its management team. The company just promoted Christian Genetski, its former chief legal officer, to president after he spent years working with regulators, legislators and other gaming executives to help legalize and structure sports betting throughout the…
Colleges and universities can be a golden training ground for the next generation of young professional athletes. Still, there are small issues that can serve as rather big barriers for certain groups of students, especially those from marginalized communities. United Airlines has partnered with the PGA Tour for the “Golf is Ours” campaign, which aims…
There is a longstanding, well known policy in the NFL that forbids players from endorsing alcohol products. So why has beer industry tentpole Coors Light partnered with Kansas City Chiefs quarterback Patrick Mahomes for its newest ad? Because they aren’t trying to sell you beer. Instead, they’re selling flashlights. Sturdy, Rocky Mountain-cold flashlights. The brand…
The Engagement Academy of Sports x Entertainment revealed the winners of the fourth Hashtag Sports Awards Presented by Budweiser at a ceremony during the Hashtag Sports 2022 festival in Las Vegas, hosted by WWE Superstars Kofi Kingston and Xavier Woods. The Hashtag Sports Awards honor excellence in consumer and fan engagement across sports and entertainment,…
Twitter and the Women’s National Basketball Association removed the mystery from the #MoreThanIncredible tweets with calls to action in multiple languages that surfaced on the platform leading up to WNBA All-Star Weekend this past weekend. The social network and the league teamed up on the #MoreThanIncredible campaign to showcase how the WNBA and its fans…
[Sensitive content: This article mentions suicide. If you’re struggling with mental illness or having suicidal thoughts, please call the National Suicide Prevention Lifeline: 1-800-273-8255.] Gymshark’s decision to open up a barbershop in London may seem like an unlikely business venture. However, it’s part of a plan from the sportswear brand to encourage men to look…
When Geoff Cottrill first arrived at Topgolf last August, the company’s driving range-style game facilities featuring shot-tracking technology and on-premises restaurants were already a hit with casual players. This year, Cottrill and Topgolf just need to follow through on that success. Topgolf has 71 locations in the U.S. (with another six slated to open this…
The Women’s National Basketball Association put Twitter on the roster for WNBA All-Star Weekend. The @WNBA account has been tweeting calls to action in different languages with the hashtag #MoreThanIncredible to get fans set up for the festivities. The league tapped audio feature Twitter Spaces for a pregame preview Thursday with Bleacher Report women’s basketball…
The upcoming FIFA World Cup 2022 in Qatar is mired in tragedy. More than 6,500 migrant workers from South Asia have died in Qatar while preparing for the tournament. A hard-hitting campaign, called “Cards of Qatar,” reveals this grim truth through a series of soccer playing cards. Created by journalistic platform Blankspot, sports app Forza…
Women’s soccer has been overshadowed by the men’s game for decades. But this is slowly changing, as seen in a new Nike ad in which the women’s game takes center stage. Nike’s campaign for the UEFA Women’s Euro 2022, which started on July 6, celebrates the players leading the charge today, while also elevating the…
After a two-year delay, the UEFA Women’s Euro 2022 soccer tournament kicked off in Manchester’s roaring Old Trafford on Wednesday night. England defeated Austria in the first match, with EY predicting a TV audience of 250 million will tune in throughout the two-week competition Organizers have sold a record 500,000 tickets to fans from 99…
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