Hasta La Creative!

The lottery may not have much to do with fate, but it’s a lot like love—if you don’t play, you won’t win, says a new ad from Spain.

The three-and-a-half minute commercial for EuroMillions, the country’s national cash raffle, offers a twist on a classic romance—boy meets girl, boy chases girl, boy and girl win gigantic sum of money in long-shot gamble, boy and girl live happily ever after.

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Here’s a weird secret: I’m pretty sure the orgasm sounds I make with partners have been influenced by porn.

Now you know more about me than my doctor does.

Why I’m feeding you creepy personal facts: Based on the conviction that 70 percent of Spanish people believe the heaving, animal, almost painful cries depicted in pornography are what an actual woman’s orgasm sounds like, premium sex toy brand Bijoux Indiscrets has created an orgasm library, with help from agency Proximity Madrid. 

It’s a library! Of orgasms!

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A tiny cocktail bar in Barcelona has won best of show at The Dieline Awards 2015, honoring the world’s best packaging, for its gin bottles showing swimmers cavorting in the stuff.

Barcelona design studio Dorian made the bottles for Bar Pesca Salada, an old fish shop converted into a maritime-themed gin-and-tonic bar. Each bottle features a man appearing to swim in the gin—and it becomes a visual game as the bottle empties.

Dorian also screen-printed the images on the bottles, rather than using a transparent label.

See the rest of the Dieline winners here.

Good news, soccer-obssesed dudes — it turns out if you can kick the ball, you can dance too, at least, as long as you also have a little help from a film editor.

A set of ads from Spanish soccer magazine Libero takes on the idea that men can’t cut a rug, by looping footage of casual soccer players doing warmups, feints, passes, and other tricks in time with music.

Visually, the spots, created by Lola, are basically GIF montages. But overall, they, do a nice job of wrapping the style into a clear message: that the publication covers culture—beyond sports—in terms football fans will enjoy. (The spots also fall less into the men-are-meatheads trap than the brand’s relationship-talk spots from early last year, which are still plenty funny.)

Sure, the “Can-can” video is a touch corny (who wants to hear that song again, ever, even as a joke?) But the rock and techno clips all more or less nail the movements with panache (Cumbia looks great, too… we just can’t call ourselves experts).

Of course, the ads might also be ruining a perfectly good excuse for the guys who were just being lazy. 

(Via Ads of the World)

If you’re apartment hunting for a three bedroom/two bath/one Burger King, this might be the spot for you.

Spanish agency La Despensa equipped a tasty pad in downtown Madrid with a BK kitchen and menu counter for a stunt touting the arrival of the chain’s home delivery service. You’ve got familiar brand signage, colorful meal displays and even some guy named Michael, dressed in a BK uniform, ready to take your order.

Because the agency listed the unit on local real-estate websites for roughly half its market value, “we had around 800 calls in five days asking to see the place,” La Despensa creative director Luis Monroy tells AdFreak. Hidden cameras recorded the reactions of prospective tenants, who seem amused and pretty psyched about the experience.

“It took around three days to assemble the restaurant after weeks of searching for the perfect place,” Monroy says. “Can you imagine what it’s like to carry up all the kitchen tools, digital screens for the menu-board … and the bar of 300 kilos to the third floor with no elevator?” Members of the marketing team, production company and agency all pitched in to help with the heavy lifting.

Of course, authentic BK cuisine was served. “It is a much more complete experience with a Whopper in your hands,” Monroy says. Soon after it finished the video, La Despensa (which translates to “The Pantry”—perfect, right?), the apartment, which really had been on the market, was snapped up, “unfortunately without the restaurant, and at a higher price.”

This well done prank manages to stay on-point and satisfy without seeming overcooked. And that’s kind of rare in this category.

If you always suspected that a pale ale would rate a shimmering, golden 604C on the Pantone color system, have a pint on me.

Spanish agency Txaber matches brew types with their Pantone hues in this stylish package design exercise. It’s reminiscent of last year’s “Beertone” cards that provided the exact color values of various beers in RGB, CMYK and HTML code. Here, however, we get simple, gorgeous cans and bottles that really let the shades of the suds inside shine through.

See the whole collection on the Txaber site.

Beer packaging has been a powerful muse in the design world, inspiring some impressive work. The comeback of the can, particularly among craft brewers, “opened up a 360-degree canvas for label designers typically restricted to the few stickers on a beer bottle,” according to my AdFreak colleague David Griner. That’s true, though some creative types have made heroic efforts to sass-up humble glass containers and do that medium justice, too.

I like Txaber’s restrained, elegant approach. You get lots of color and, in tiny typeface (HipstelveticaFontFamily, which is free to download), the beer names and Pantone designations. That’s all you need. The results are especially compelling when the cans and bottles are grouped together. Their hues play off one another like the bands of a rainbow, ranging from pale ale’s carefree vibrance through the playful, almost purplish tones of the porter’s 1817C to the dark grandeur of imperial stout at 426C.

Though, as we’ve learned, nothing represents the vibrant soul of “black” quite like Guinness.

Via Design Taxi.