The Occupy movement has taken much of its inspiration from Spain’s “Outraged” movement. What lessons does Spain have for Occupy now?
Via The Real News. Transcript of the interview available here.
Le studio Marcel Wanders a conçu l’intérieur de Casa Son Vida, une villa de luxe sur l’île de Majorque (Espagne). Le bâtiment est composé à la fois d’éléments historiques et contemporains, avec une nouvelle extension par Tec Architecture entre formes rondes et carrées.
Une impressionnante série très dérangeante et intitulé “De cabeza” par le photographe espagnol Jorge Miguel. De nombreux portraits à découvrir, avec un jeu sur les couleurs et les expressions du visage.
Portfolio de Jorge Miguel
Talk about shock and awe. No corporation over the past few months has produced ads as controversial and interesting as the self-described King. Unlike its previous outrageous ad, its aim here is not gratuitous sexuality. Instead, BK goes straight for the cultural throat – satirizing sacred religious imagery. Brash, offensive, over-the-top? Absolutely. Entirely successful? Yes, and let me tell you why.
First of all, this was a calculated risk. Released in Spain, where Hinduism is a minority religion, it ran little risk of creating major backlash. The threat of a national release only encouraged BK. Had the ad run in India, it would come across as an overt attack on Hindus. In Spain, it’s only a comical ad that perhaps went too far.
Secondly, the proof is in the numbers. Burger King reported a 1.6% increase in sales in May. So, despite the outlandish, offensive nature of the ad/apology campaign BK has run the past few months, its numbers are increasing. An established product , BK isn’t likely to attract copious amounts of new customers through trendiness. It can, however, absorb the consciousness of the consumer base and attract from there.
Thirdly, there’s enough humor to the ad that many, if not most, people will at least get a mental chuckle out of it. The sense of self-deprecating humor the ad portrays strikes a chord amongst many of the Seinfeld generation. The notion that a Hindu deity would declare fast food a sacred snack packs plenty of sardonic humor.
I would not be surprised to see BK run controversial ads, apologize, run them again, and apologize ad infinitum. Whereas in many cases an over the top approach can back fire upon a company, Burger King has the right confluence of circumstances for this to be a highly effective ad campaign.
I do like my eggs and ham, Sam I am.
Dan Davis is a Freelance Writer carving out his growing resume, specializing in copy writing, and subjects from sports to the arts. Contact him on LinkedIn.
a href=/media/print/control_extra_lube_rabbitimg src=http://adsoftheworld.com/files/images/controlextraluberabbit.preview.jpg alt=Control Extra Lube: Rabbit title=Control Extra Lube: Rabbit class=image image-preview width=322 height=460 //apAdvertising Agency: Euro RSCG, Madrid, Spainbr /
Creative Directors: Germán Silva, Felipe Crespo, Eva Conesabr /
Art Director: Natalia Diezbr /
Copywriter: Adriana Matasbr /
Photographers: Fotografia Digital, Carles Nin, Francesc Dalmau, Albert Farnosbr /
Account Supervisors: José Maria Ricarte, Alfonso Garcia Valenzuela/p
So many privileges may go to your head.
Advertising Agency: Caldas Naya, Barcelona, Spain
Creative Director / Copywriter: Gustavo Caldas
Art Director: Mireia Puig
Brief:
Cervical cancer kills two women everyday in Spain (over 700 per year). It’s the most common cancer after breast cancer and almost no one is aware of this. Three months ago, a vaccine was created that can prevent it. This is the first vaccine to prevent cancer and six scientific associations lead by SEGO (Spanish Association of Gynecology and Obstetrics) began an awareness and prevention campaign with the following objectives: – Raise awareness of the seriousness of the illness. – Publicize the existence of the vaccines and promote preventative practices.
Solution:
These vaccines will prevent the deaths of thousands of women. The idea should allow the campaign to transcend in time and LASTS FOREVER so that our daughters and our daughters’ daughters can always remember that we were able to beat cervical cancer. A groundbreaking way to honor an important moment in history making this news more viral than the virus itself: Raise an actual monument in a public park and inscribe the names of the first 25,000 people who helped to virally spread the news using the Internet, Online Buzz, Mailings, Ambient Marketing, TV, Print, etc.
Results:
Many more women are getting vaccinated. According to IMS (Pharmaceutical sector source – imshealth.com), following the campaign, the demand for vaccines preventing cervical cancer increased by 556%. 470,605 women reached by viral email (9 times the objective!) Post-Test Nielsen (Available to jury): 60% remember the campaign 47% of those who remember the campaign intend on getting the vaccine (35% more than those who don’t remember). 67% of mothers say they’ll take their daughters in to get the vaccine after the campaign.
Advertising Agency: Shackleton, Madrid, Spain
Account Supervisors: Laura Fuentes, Arancha Cebrián, Marta Peloche
Account Executives: Joseba Irurzun, Veronica Acosta
Creative Supervisors: Fede Arce, Oscar Moreno
Art Directors: Celia MartÃnez, Sergio Gil
Online Art Directors: Rubén MartÃnez, Jaume Leis, Jordi Ramón
Online Copywriter: Nerea Cierco
Online Programers: Daniel Rocasalbas, Ãcaro Obregón
Graphic Production Manager: Itxaro Vicuña
Production Assistant: Alfredo Llópiz
Audiovisual Production Manager: Manuela Zamora
Corporate Development Manager: Alex Baixas
Producer: Pablo GarcÃa Acón
Avid Editors: Paula Cuadrado, Jordi Canela
General Manager Of Shackleton Events: LucÃa Angulo
Creative Directors: Pablo González De La Peña, Alvaro Gonzalez
Head Of Press: Elvis Santos
Press Asistant: Lara Garcia
General Creative Director: Juan Nonzioli
Executive Creative Director: Alfonso Marián
Online Executive Creative Director: Enric Nel-Lo
Copywriters: Juan Nonzioli, Carmen Pacheco
Account Managers: Sol Rengifo, Luz González
Advertising Agency: Caldas Naya, Spain
Photographers: Mike Diver & Pedro Aguilar, London
Post production: Diver & Aguilar
Creative Director: Dave Buonaguidi
Art Director: Georgina Hoffmann
Advertising Agency: Caldas Naya, Spain
Photographers: Mike Diver & Pedro Aguilar, London
Post production: Diver & Aguilar
Creative Director: Dave Buonaguidi
Art Director: Georgina Hoffmann
Advertising Agency: Caldas Naya, Spain
Photographers: Mike Diver & Pedro Aguilar, London
Post production: Diver & Aguilar
Creative Director: Dave Buonaguidi
Art Director: Georgina Hoffmann
Advertising Agency: Caldas Naya, Spain
Photographers: Mike Diver & Pedro Aguilar, London
Post production: Diver & Aguilar
Creative Director: Dave Buonaguidi
Art Director: Georgina Hoffmann
Every year two million girls worldwide are unable to avoid genital mutilation.
Advertising Agency: Contrapunto BBDO, Barcelona, Spain
Creative Directors: Tomas Oliva, Carlos De Javier
Art Director: Lucas Jatobá
Copywriter: Marta Caseny
Photographer: Eduardo Colesi
Released: February 2008
Advertising Agency: EURO RSCG Worldwide, Madrid, Spain
Creative Directors: Germán Silva, Eva Conesa, Felipe Crespo
Copywriter: Luis Munne
Art Directors / Typographers: Victor Martin, Germán Silva
Photographer: Grupo Rafael
Advertising Agency: EURO RSCG Worldwide, Madrid, Spain
Creative Directors: Germán Silva, Eva Conesa, Felipe Crespo
Copywriter: Luis Munne
Art Directors / Typographers: Victor Martin, Germán Silva
Photographer: Grupo Rafael
Advertising Agency: McCann Erickson, Madrid, Spain
Executive Creative Director: Leandro Raposo
Creative Directors: Mónica Moro, Pablo Sticker, Pablo Colonnese
Copywriters: Javier Wandosell, Juan Carlos Salas
Art Director: Javier Wandosell
Photographer: Gonzalo Puertas
Art Buyer: Juan Pacheco
Account Supervisors: Gregorio Corrochano, Angeles Porcel
Advertising Agency: McCann Erickson, Madrid, Spain
Executive Creative Director: Leandro Raposo
Creative Directors: Mónica Moro, Pablo Sticker, Pablo Colonnese
Copywriters: Javier Wandosell, Juan Carlos Salas
Art Director: Javier Wandosell
Photographer: Gonzalo Puertas
Art Buyer: Juan Pacheco
Account Supervisors: Gregorio Corrochano, Angeles Porcel
The series titled “How’s the service†a string of B-side comedies from the 60s, where the star of the show is the “maidâ€. For this reason the mailing took the form of a tub of detergent. These films frequently receive negative PR from critics, and are ridiculed by the general public, that’s why it comes with built-in complex-remover.
Advertising Agency: Arnoldbeyond, Madrid, Spain
Creative Directors: Angel Centenera, Guillermo Garcia
Art Director: Inaki Saiz
Account Supervisor: Esther Ferrero
Copywriter: Esteban Iglesias
Photographer: Fernando Casarrubios
Released: March 2008
Advertising Agency: Bungalow25, Madrid, Spain
Creative Directors: Pablo Pérez-Solero, Julio Gálvez
Art Director: Alfonso Arbós
Copywriter: Sergio Cuenca
Producer: Angel Arocha
Released: August 2007
Drugs doesn’t only hurt those who use them.
Advertising Agency: Sra. Rushmore Madrid, Spain
Executive Creative Director: Miguel Garcia Vizcaino
Creative Directors: Paco Conde, Quito Leal
Art Directors: Quito leal, Diego Alonso
Copywriter: Paco Conde
Photographers: Juan Varela, Paco Moro
Production company: Virginia Hernandez CP Producers
Drugs doesn’t only hurt those who use them.
Advertising Agency: Sra. Rushmore Madrid, Spain
Executive Creative Director: Miguel Garcia Vizcaino
Creative Directors: Paco Conde, Quito Leal
Art Directors: Quito leal, Diego Alonso
Copywriter: Paco Conde
Photographers: Juan Varela, Paco Moro
Production company: Virginia Hernandez CP Producers
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