Hasta La Creative!

There are a lot of things left unanswered as far as our future is concerned and a lot of it has to do with where we will find ourselves in the course of time. One thing we have to note is that global warming and eco-friendly issues will be beside us all the way and with that in mind, we cannot help but think what companies such as Sony will have for us by that time.

Sony can help us get a glimpse of things to come and they are showing this to us with this video that gives us highlights of the future. Take a look at this video so that you will have an idea on whether to look forward to the future or simply keep on wondering what we have in a couple of years ahead of us.

Technorati Tags: sony, technology, highlights, future, advertising, video, eco-friendly, global warming

Advertising Agency: TBWA \ Berlin, Germany
Creative Directors: Philip Borchardt, Dirk Henkelmann
Art Director: Jaime Mandelbaum
Copywriter: Emiliano Trierveiler
Published: September 2007

Not every action movie needs to be a major production.

Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Executive Creative Director: Steve Back
Art Director: Shannon Sutherland
Photographer: Fiona Morris
Copywriter: Kathy Mattick
Producers: Alice Quiddington, Jeremy De Villers

Advertising Agency: EURO RSCG, Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Maxi Sanchez, Mariano Duhalde, Pedro Pappalardo, Tony Waissmann
Art Director: Ivan Zimmermann
Copywriter: Rodrigo Raices

Advertising Agency: EURO RSCG, Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Maxi Sanchez, Mariano Duhalde, Pedro Pappalardo, Tony Waissmann
Art Director: Ivan Zimmermann
Copywriter: Rodrigo Raices

Advertising Agency: Cerebro Y&R, Panama City, Panama
Creative Director / Copywriter: Jorge Heilbron
Art Director: Alberto Weand
Illustrator: Antonio Valdes
Published: September 2007

With the 2010 Vancouver Olympics practically a year away, it would be wise for companies who are planning to get advertising slots towards this world-renowned event early. With practically the whole world watching, you can just imagine the number of companies worldwide jockeying for position for good slots in the expected expensive yet lucrative exposure that one can just imagine.

The strategy here is simple. It is all on a first-come, first served basis. You can expect giants such as Nokia and Sony to be at the forefront of it all in what is expected to be a circus of sorts since this meet will really hit the global target audience. Just look at Canwest which just closed the deal of their advertising pact for the 2010 Olympics.

Canwest Publishing Inc., the largest owner of Canadian newspapers, has signed an Olympic-sized deal to supply advertising to the 2010 Vancouver Organizing Committee.

The deal, which will be announced this morning, includes all 10 of Canwest’s regional newspapers, including The Vancouver Sun and The Province, but not the flagship National Post.

Vanoc is calling Canwest an “official supplier”, a category that generally is worth between $3 millon and $10 million. In a memo sent to staff Wednesday morning Dennis Skulsky, the president of Canwest Publishing, and Kevin Bent, the publisher of the Pacific Newspaper Group called it an “Official Regional Newspaper agreement”.

(Source) The Vancouver Sun

Technorati Tags: olympics, advertising, canwest, nokia, sony, global

Advertising Agency: Fortune Promoseven, Dubai, UAE
Creative Director / Copywriter: Vincent Fichard
Art Director: Matthew Jones
Photographer: Adam Browninghill
Via: Advert-Eyes

I have to admit, I’m a pretty big fan of the Sony spots, even including the momentarily controversial play-doh spot. When I first saw the clips on YouTube hyping this new spot from Sony, i have to say I was a bit excited. The continued buzz about the spot kept me eager, although it also got my hopes up.

Well, the newest Sony/Fallon UK spot is finally out, advertising Sony’s line of digital cameras with the tag “images like no other.” The similar tag, similar beautiful cinematography, and an excellent soundtrack make for another impressive spot. Not to mention the fascination and joy at the idea of Miami being flooded with foam.

More info, including a download link for the spot, which will air worldwide beginning in May, at Sony’s website. Enjoy!