During last week’s Social Media Week New York, Katie Puris, global managing director of TikTok, walked us through her self-created guidebook for her team at TikTok. A simple idea that is deceptively revolutionary, her guidebook was developed as a response to her thinking that “we don’t spend enough time recognizing individual experience” in the workplace….
Blake Chandlee, head of global business solutions at TikTok, sat down with Jennifer “JJ” Healan, vice president of U.S. marketing, brand content and engagement at McDonald’s, during Adweek’s Social Media Week to discuss how an iconic brand includes new platforms into its media mix. Unlocking the power of a fan-powered platform Before McDonald’s even joined…
During day two of Adweek’s Social Media Week New York, Katy Tenerovich sat down to go over media company Fitzco’s approach to the Covid-19 vaccine campaign with Harvey Ra?ola of Netbase Quid. The conversation centered around the methodology in overcoming emotional response to a fact-based and somewhat controversial issue. As brand director at Fitzco, Tenerovich…
Despite the fact that there’s so much more to great marketing than magic, Uber’s global head of brand Shivram Vaideeswaran believes it’s a pretty valuable quality for a leader to inspire. “In a world that is constantly evolving every day,” he said early on in his session for Social Media Week’s Road to CMO panel,…
The lines between user and influencer are blurring rapidly, even for social media companies like Twitter that have been frankly unaccustomed to treating their most popular users as creators. Twitter, which will soon allow creators to paywall their tweets as part of its Super Follow feature, has just started to roll out a tipping system…
The rise of TikTok continues globally and specifically in Europe, where the social media app now reaches more than 100 million monthly users. That audience is growing beyond Gen Z, or “Generation TikTok” as it’s called by the company. A year ago, Stuart Flint joined from Verizon to become the platform’s head of Europe and…
On this episode of ‘Yeah, That’s Probably an Ad,’ David Griner and Ko Im are joined by commerce editor Lisa Lacy to chat about the marketing industry’s top 30 CMOs. Plus, tune in for a conversation about the uncertain future of Clubhouse with platforms reporter Scott Nover. Adweek Podcast: Adweek’s Creator Visionary Awards
On this episode of ‘Yeah, That’s Probably an Ad,’ David Griner and Ko Im are joined by commerce editor Lisa Lacy to chat about the marketing industry’s top 30 CMOs. Plus, tune in for a conversation about the uncertain future of Clubhouse with platforms reporter Scott Nover. Adweek Podcast: Adweek’s Creator Visionary Awards
More than a year after it first welcomed iPhone users, Clubhouse is finally coming to Android. The live audio app, which has gained popularity and forced industry-wide movement in the social media space, has not been able to maintain its user growth this spring after a meteoric rise during the first few months of 2021….
The species that survives is the one that’s most adaptable, said Sarah Hofstetter, president of ecommerce growth platform Profitero, as she cited Darwin during Adweek’s Social Media Week N.Y. event today. “The past year has really been about change and the importance of adaptability,” she underscored. During her presentation “Unleashing Your Inner Diva,” Hofstetter provided…
With fitting rooms closed and physical activations off the table amid the pandemic, augmented reality has seen a surge in popularity among retailers and other brands which have found it a useful tool for engaging with consumers in an interactive manner. Even before this recent uptick, however, Snap has long been one of the companies…
The terms “social” and “brands” were used countless times during Adweek’s Social Media Week 2021, but Twitter’s global head of social and editorial Alphonzo Terrell would like to see them phased out. “I would love to destroy the term social and introduce something different that is more encapsulating,” he told Adweek audience engagement editor Jess…
It’s no secret that we’re all on social media all day long–in fact, 72% of the public uses social media in 2021 compared to just 5% in 2005, according to Pew Research Center. We’re using it to connect, find our communities, feel inspired, kickstart our activism and buy stuff. We are all introverts now, and…
Advertisers and influencers tend to lean into an image of motherhood that depicts a serene experience, but most moms can tell you: That’s not really what it’s all about. There is also a lot of chaos along the way. Celebrating their Forever Roses scent and anticipating a Mother’s Day full of glossy, idyllic images of…
British fashion brand Superdry has channeled the power of influencers and celebrities and is enjoying a massive wave of engagement through its partnership with Brazilian soccer star Neymar Jr. Announced in December, Neymar Jr agreed to a three-year partnership with Superdry to lead its organic cotton campaign globally. The brand revealed in its annual results…
The selfie is the new autograph. That’s how Cameo, the platform that connects fans to pop culture icons via personalized video messages, live calls and direct messages, started nearly five years ago. Back then it was mostly athletes connecting with superfans. But it really took off when its CEO Steven Galanis and co-founder Devon Townsend…
After over a year of the pandemic, customers and brands have changed how they use social media. During Adweek’s Social Media Week on Thursday, Vice Media Group’s global CMO Nadja Bellan-White said that 2021 is a year of reimagining what’s possible. “There’s never been a better time to evolve our businesses, and there’s never been…
At one point in her Social Media Week session on in-house social intelligence, GSK’s insights and analytics lead Tina Tonielli displayed a slide with the company’s most-famous household brands–Advil, Flonase, Benefiber, Centrum and Nicorette–and asked viewers to pinpoint the ones that had the most impact on their daily lives. For a portfolio of brands that…
Starting out as the third BARK employee, Stacie Grissom uses internet culture to fuel and rethink their content strategy at the monthly dog-product subscription company. Now Head of Content at Bark, Stacie shares how an accidentally unfortunate-shaped Thanksgiving dog toy, fortunately, resulted in 110,000 unique website visits and how it has influenced an all-team inhouse…
When it comes to customer experience management on social media, Paul Herman, vp of customer engagement and market intelligence at Sprinklr, says brands have a lot of data and more ways than ever to connect with consumers, but they’re not using it efficiently. “We’ve created a bit of chaos,” Herman told the virtual audience at…
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