Hasta La Creative!

When last we heard from director Gus Van Sant, he was winning Oscars for “Milk” and making guest appearances on “Portlandia.”

Today we learned that he’s also a fan of sleek sports cars and sleeker ad campaigns.

His latest series, created for Germany’s Serviceplan and production house Iconoclast, concerns the new hybrid BMW i8, an environmentally friendly ride which will soon “begin appearing on the streets of Beverly Hills and Greenwich ” (not to mention the streets of Gotham City).

The first spot reveals that he’s still friendly with Kurt Cobain:

The second expands on that previous point…

continued…

New Career Opportunities Daily: The best jobs in media.

Passers-by go over a pool, which is covered by a plexiglass sheet and walk like Jesus over the water.

Advertising Agency: Serviceplan Power of Sales Munich/Hamburg, Germany
Creative director: Karsten Gessulat
Art Director: Holger Breit
Copywriter: Susanna Schreibauer
Graphic Design: Julia Buecheler
Released: August 2007

Advertising Agency: Serviceplan München/Hamburg, Germany
Creative directors: Matthias Harbeck, Bernd Huesmann, Sabine Hell
Art Director: Christian Sommer
Copywriters: Bernd Huesmann, Michael Schulz, Hannah Nickl
Graphic Design: Ivo Hlavac
Aired: December 2007

Advertising Agency: Serviceplan, Hamburg, Germany
Via: addict

Advertising Agency: Serviceplan München/Hamburg, Germany
Creative director: Bernd Huesmann
Copywriter: Thorsten Voigt
Art Directors: Sandra Loibl, Julia Pfund
Producer: Florian Leissle, Neue Westparkstudios GmbH
Aired: December 2007

Advertising Agency: Serviceplan München/Hamburg, Germany
Creative director: Bernd Huesmann
Copywriter: Thorsten Voigt
Art Directors: Sandra Loibl, Julia Pfund
Producer: Florian Leissle, Neue Westparkstudios GmbH
Aired: December 2007

Men love sensual women even more. Men love, sensual women even more.
comma, Can change everything.

Advertising Agency: Serviceplan Munich/Hamburg, Germany
Creative Directors: Carlos Obers, Ekkehard Frenkler, Mike Rogers, Ilka Vogtmann
Art Directors: Patrizia Marroni, Sonja Faerber
Copywriters: Carlos Obers, Petra Nachtigall
Photograph: Rankin
Published: February 2008

All the nuts in the world in finest chocolate.
Seidl Confiserie

Advertising Agency: Serviceplan München/Hamburg, Germany
Creative director: Ilka Vogtmann
Copywriter: Petra Nachtigall
Art Director: Patrizia Marroni
Graphic Designers: Daniel Tomcic, Miro Moric
Photographer: Felix Holzer
Published: March 2008

All the nuts in the world in finest chocolate.
Seidl Confiserie

Advertising Agency: Serviceplan München/Hamburg, Germany
Creative director: Ilka Vogtmann
Copywriter: Petra Nachtigall
Art Director: Patrizia Marroni
Graphic Designers: Daniel Tomcic, Miro Moric
Photographer: Felix Holzer
Published: March 2008

Advertising Agency: Serviceplan, Dritte Werbeagentur, Munich, Germany
Creative Director: Christoph Everke
Art Director: Alexander Nagel
Copywriter: Cosimo Möller
Production: Elaine Viebrock, Tanja Bruhn, cobblestone Hamburg
Postproduction: Marc Paap, Torsten Eichten, schoenheitsfarm Hamburg
Director: Marc Paap
Managing Director: Alexander Monagas
Aired: March 2008