The Atlantic announced Monday morning that it has completed the nine-month project of digitizing its archive of more than 1,900 print magazines, a portfolio of writing that dates back to the founding of the magazine in 1857. The archive contains original works from American authors and thinkers, including Ernest Hemingway, Sylvia Plath, W.E.B. DuBois, Robert…
We are well and truly living in a subscription economy. From paywalled news to scheduled grocery orders and even monthly underwear deliveries, there is a subscription service for just about everything. The New York Times recently passed 10 million subscribers, a shining example of subscription success for publishers. Furthermore, as the deprecation of third-party data…
U.K. publisher the Financial Times released a weekly eight-part investigative podcast called Hot Money: Porn, Power and Profit in June in partnership with Pushkin Industries. The series delves into the porn industry’s hidden secrets and the money that fuels it and is part of the business publisher’s goal to grow U.S. audiences, and with it,…
Like a lot of publishers over the last 18 months, Trusted Media Brands, home to titles like Reader’s Digest and Taste of Home, has grown ad revenue thanks to investments in first-party data. Now, it’s using first-party data to increase deal size, win more pitches and move brands from relying on third-party data to using…
When it comes to supply-path optimization, in some cases more is still more. The ad sales house CafeMedia, which monetizes the websites of hundreds of independent publishers like MacRumors, increased its programmatic revenue by building and activating two new integrations–one for Prebid and one for the Amazon Transparent Ad Marketplace–that allowed it to source demand…
A new study of the local news ecosystem in the U.S., released Wednesday by the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University, details the troubling expansion of news deserts across the country. The report, the fifth since 2016 and the first since the pandemic, compiled data from an analysis of more…
A content marketing model launched by media company Gallery Media Group (GMG), publisher of titles including PureWow and One37pm, has generated an eight-figure revenue since its debut in the first quarter of 2021, the publisher said. The service, called the Gallery Partnership Program (GPP), aims to quickly insert brands into cultural moments and viral trends,…
The city-based network of free, local newsletters from Axios–Axios Local–has surpassed 1 million cumulative email subscribers across its 21 locations, according to the publisher–a key milestone for a venture that launched in December 2020. The expansion of Axios Local into new cities across the U.S. has fueled its rapid growth and the program aims to…
Adverse blocking of ads from running next to content–a years-long problem for publishers, especially those catering to the queer community–continues to persist despite multiple marketers’ pledges. In some cases, the problem is evolving beyond lists to whole categories, according to publisher sources. Topics relating to queer women and sexual health are commonly blocked, restricting publishers’…
As the U.S. economy grows more volatile, publishers have responded to rising demand for explanatory reporting by launching new editorial initiatives, designed to help readers navigate the financial landscape. Some, like The Washington Post, Barron’s and MarketWatch, have debuted new products that examine issues like inflation, rising gas prices and market irregularity. Others, like The…
No one looks for a car with the biggest gas tank–they look for a car that has the best mileage per gallon. Advertising is no different. While a bigger publisher can certainly have a quality, engaged audience, advertisers have been prioritizing size of reach above all else for quite some time. The affiliate industry is…
As war broke out in Ukraine, readers flocked to Ukrainska Pravda, one of the country’s largest outlets, to learn about the biggest European conflict in decades. During the first 30 days of the conflict, Pravda generated more than 900 million page views, a record for the site, according to the CEO Andrey Boborykin. Before the…
The Cond? Nast music publisher Pitchfork has seen revenue for its flagship event, Pitchfork Music Festival, rise 112% compared to 2021. The privately held media company wouldn’t share precise revenue figures. But it’s the latest indication of heightened consumer and advertiser demand for the return of in-person gatherings. The three-day festival, which takes place July…
As media formats merge and explode beyond print, digital and Web3, the stage is set for a cast of creators, entrepreneurs and technologists (not to mention song exploders and visionary officers). Check out this year’s media innovators featured on Adweek’s Creative 100 who are defining the next era of media, and no longer limited by…
Ahead of Thursday’s Vox Media Now event, the company announced Tuesday it created its own supply-side platform (SSP) for Concert, the company’s publisher-led marketplace, where the Trade Desk (TTD) is also its exclusive demand-side platform (DSP) partner. TTD’s cookie alternative Unified ID 2.0 will integrate with Vox’s Forte, the company’s first-party data solution, within the…
The food and home goods publisher Food52 laid off 21 employees Thursday evening, a figure that represents about 15% of its total staff, the publisher confirmed to Adweek. The cuts primarily affected the editorial team, which has been thinned to a headcount of 15. The remaining editorial staff, as well as part of its creative…
After rising to historic peaks during the depths of the pandemic, some publishers’ affiliate businesses have slowed or declined in growth this year due to a variety of factors, tempering hopes that the programs could help media companies withstand market fluctuation. Conversations with media executives and proprietary data shared with Adweek by the affiliate marketing…
Podcast network Crooked Media announced Thursday it will launch a coffee line called What a Morning as a nod to its daily news podcast What a Day. Once just a newsletter, What a Day shifted into a podcast in 2019 as it grew in popularity. Hosts Gideon Resnick, Josie Duffy Rice, Tre’vell Anderson and Priyanka…
Vox Media announced Wednesday the launch of VM Connect, a rebranded and expanded version of the performance-marketing solution G9 Direct, which Vox Media inherited from Group Nine Media after it acquired the digital media company in February. As G9 Direct, the platform enabled brands to purchase direct-response ads on the Facebook, Instagram, Snapchat, YouTube and…
When Complex Networks debuted the first iteration of ComplexLand, its video game-like virtual musical festival, at the height of the pandemic in 2020, few major brands were familiar with the metaverse and NFTs had only begun to penetrate the mainstream. For its third ComplexLand, the marketing world has largely caught up to the vision of…
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