One year on from graduating beyond Twitter and Bloomberg Media’s 24/7 business, new streaming service Quicktake has shown the validity of the model. Now, the goal is to keep investing in internal and external programming, grow distribution, ad revenue and–ultimately–drive new, younger subscribers to Bloomberg Media. In its Upfronts debut in May, Quicktake announced three…
In March 2020, The Independent embarked on a journey that has since led to substantial gains in its growing subscription program. The publisher joined the inaugural cohort of the GNI Subscriptions Lab, alongside seven other media companies, in an immersive program that lasted nearly nine months and was led by FT Strategies, the consultancy arm…
Gray Jones Media operates on a simple premise: that the queer community is far more diverse than LGBTQ+ media has historically suggested. On Wednesday, the holding company responsible for the titles Bear World, Gayming Magazine and Queer Forty launched its fourth title, Vacationer, aimed at capturing the “pink dollar” of the travel industry, which a…
Dotdash, the digital publisher owned by IAC, announced Wednesday evening that it has reached an agreement to acquire Meredith Corp., a holding company whose titles include iconic properties like People, Southern Living and Better Homes & Gardens. Dotdash will purchase Meredith at a price of $42.18 per share, representing a total transaction cost of $2.7…
As the holiday season nears, publishers are hoping to translate an uptick in consumer spending into ecommerce gains that will bolster their final quarter figures. Predictions from retail analyst firms Bain, Deloitte and Mastercard SpendingPulse all predict retail consumption will rise by at least 7% in November and December compared to last year, totaling nearly…
Like Punxsutawney Phil and his shadow, the return of Pop-Up Magazine to live performance suggests the arrival of a new season in the world of in-person events. The publisher announced today that Pop-Up Magazine Productions would be returning to in-person production in November, with shows slated for Nov. 12, 14, 16 and 18 in Oakland,…
In a stunning about-face, the co-founder and CEO of Ozy Media, Carlos Watson, says the publication won’t be shutting down, a reversal of the news that circulated just three days prior that the publication would be shuttering. “We’re going to open for business,” Watson told NBC’s Craig Melvin on the Today show. “This is our…
Climate coverage, while getting more urgent and ubiquitous, is big business for publishers. But for this sector to keep growing, the buy- and sell-side need to get comfortable showing their cards and agree on how to measure that credibility. Bloomberg Media’s 2-year-old vertical Bloomberg Green is one of the media company’s strongest platforms for driving…
After a steady drumbeat of increasingly bad news about its business operations, Ozy Media is shutting down, according to The New York Times. The company, founded in 2013 by Carlos Watson and business partner Samir Rao, faced a slew of damning reports that began when Rao was accused of impersonating a YouTube executive on an…
When it comes to haunted houses, House Beautiful thinks the ghosts have gotten all the attention. To compensate, on Wednesday the Hearst title launched the first podcast in its 125-year history, a free, five-episode product called Dark House, which will explore the stories and architecture behind some of the spookiest homes in the country. The…
The business analysis publisher Quartz announced the launch of its newest podcast on Wednesday, a free, weekly product called Obsession that will premiere Oct. 12. Based both on its signature Obsession newsletter and the Quartz habit of structuring its content into verticals called Obsessions, the 20-minute podcast will explore one object or idea, such as…
With its latest business unit, Impact, The Economist is stating its ambitions to work with companies like non-governmental organizations and policymakers to drive change, and–ultimately–revenue. The publisher has zeroed in on three global areas where it believes it can make progress with partners; sustainability, health and globalization, which includes topics like trade, technology in society…
In January, the operations team at TechCrunch made a difficult call: no matter how tempting, all events would remain virtual for the remainder of the year. Now, the fruits of that decision have become evident. The Yahoo-owned publisher is on track to record its best year of revenue in company history, an achievement in which…
Last Thursday, Time Magazine sent out a release flagging that its initiative, a randomized drop of non-fungible tokens of original works by more than 40 artists, broke records by selling out all 4,676 pieces in two minutes. The kicker is that a lot of that speed was down to rampant bot activity. This–plus the quick…
Google, following in the footsteps of its platform peers Facebook, Twitter and LinkedIn, has finally entered the newsletter universe, and marketers have taken notice. News broke last week that engineers working at Google’s in-house incubator, Area 120, have developed a product called Museletter, which will allow users to create a public-facing Google profile that they…
Barstool Sports has made its entr?e into the world of food. The publisher is pushing into the CPG and food-delivery industries, as well as launching the “World Cup of women’s hockey,” the Barstool Hockey Cup, CEO Erika Nardini said in an upfront presentation Wednesday night. Barstool will be unveiling a branded pizza product, called One…
On Monday, Adweek received a tip that a new Politico initiative, Congress Minutes, has been the subject of a mysterious act of cyber sabotage. The mobile-first news product, which launched Monday, is written by reporter Anthony Adragna and promises to cover the “latest exclusives, twists and analysis from Congress in real time.” However, if in…
If you’ve come across a video from The Dodo or its subsidiary, Dodo Kids, you probably watched more than one. The emotionally resonant clips feature stories about humans and animals that leave the viewer feeling better about the world. So it makes sense that the most famous fictional pals of Sesame Street would team up…
BuzzFeed’s four-year-old programmatic business is the engine of its advertising growth. That muscle will come in handy as publishers and marketers enter the usual frenzy of the fourth quarter against the backdrop of the delta variant threatening to derail ad creative and campaign budgets. On its road to becoming a public company, the publisher wouldn’t…
On Monday night, the fashion publisher and Cond? Nast title Vogue broadcast the official livestream of the annual Met Gala on its website, and the resulting traffic broke records for scale and time spent, with triple digit growth from 2019 numbers. The website received 8.2 million unique views, with time spent sitting at 30.5 engaged…
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