James Cadwallader is optimistic about the potential of TikTok, and he’s the first to admit it. “TikTok is going to eat the entire social media space,” the co-founder and chief creative officer told Adweek in a Tuesday morning session of Social Media Week London. “If you look at what’s going on in Asia on other…
In the push to diversify their revenue streams, innovative publishers have begun to think of subscriptions as a starting point, rather than a finishing line. During Adweek’s Elevate: Publishing event, decision-makers at top media companies including The New York Times, Hearst, BuzzFeed, New York Magazine and The Washington Post weighed in on the strategies they…
What comes up must go down. When Covid-19 hit, publishers of all stripes saw historic traffic highs translate to historic subscription highs. Not all of them could be kept. The New York Times CEO Meredith Kopit Levien, Adweek’s Publishing Executive of the Year, explains that, after a year of historical subscription growth, some churn is…
As the craze around non-fungible tokens (NFTs) continues to captivate the crypto world, major media companies are still feeling out ways to package their legacy brands into one-of-a-kind art pieces for digital ownership. Their experiments have ranged from selling off historic moments from archival footage–as CNN has begun to do with its new Vault platform–to…
After years of testing and recommending West Elm products to their readers, the editors at The Strategist have finally taken the relationship to the next level. The New York Magazine title and the furniture and decor retailer announced on Thursday morning a collection of around 40 West Elm products, such as its Mid-Century Bar Cart…
The creator economy has made millionaires out of ordinary people, and it could do the same for the publishers that cover it. The Information launched its creator economy newsletter in April, covering the tech companies and people working in the creator economy, from Clubhouse to investors to Patreon, to gauge reader interest in the nascent…
What do a publisher that was founded in 1887 and one that was founded in 2006 have in common? Plenty, as it turns out, when it comes to their commerce strategies. BuzzFeed senior vice president of ad strategy and partnerships Ken Blom and Hearst Magazines vp of strategic partnerships and consumer products Sheel Shah spoke…
In an Elevate Publishing discussion on Tuesday about what makes modern media companies successful, Vox Media CEO Jim Bankoff hit all the classics–a commitment to quality journalism, a diversified revenue portfolio and the ability to provide premium advertising at scale–but he also stressed the bright future of audio. And well he should: Vox Media has…
As the editor at the helm of New York Magazine, a source of cultural accounting for a city whose influence shapes the world in its image, David Haskell has yet to enjoy a slow news day this year. Since last October, Haskell has presided over coverage that has explored the most divisive presidential election in…
New York Times CEO Meredith Kopit Levien wants to make something clear: There is a difference between the news cycle and the news. That distinction–and a belief that the addressable audience who will pay for quality news will continue to grow regardless of who’s in the White House or what stage of the pandemic we’re…
In the past year, the media industry has seen its peaks and troughs as consumer behavior fluctuated, spurring audience highs and digital ad revenue lows. Adweek’s 2021 Hot List recognizes those executives, creators, companies and products that have thrived, navigating precarious months to drive continual growth, discover new revenue streams, build products, strive for change…
Followers of Twitter accounts tied to Revue newsletters can now subscribe to those newsletters directly via tweets on desktop and mobile web, with Android and iOS to be added soon. ???? We’ve got big news. (You’re really going to like this.) Starting today, your followers can subscribe to Revue newsletters directly from Tweets in their…
Publishers’ forays into the world of cryptomedia may have peaked in March, but recent activity shows that the trend is far from dormant. On Wednesday, Playboy unveiled its latest round of non-fungible tokens, a drop of 11,953 3D rabbit characters known as Rabbitars. On Thursday, The Economist followed suit, announcing that it had minted its…
This morning the American Cities Business Journal, a countrywide network of 44 newsweeklies, announced the launch of its newest software product, Adbook Portal, an offering designed to help smaller publishers improve their profit margins by streamlining the ad management process. The platform, which was created in partnership with ad-tech firm FatTail, allows ACBJ and its…
In its second year in a hybrid format, The New Yorker Festival generated its second-highest revenue ever. This trailed only its 2019 event, which was the 20th anniversary of the festival and attracted 20,000 in-person attendees. This success points to the future validity of hybrid events for publishers, despite some of the difficulties in the…
The hottest food you may ever eat will soon be available in the frozen food section. This morning, First We Feast announced a new partnership with Walmart to distribute its newest product, Hot Ones Boneless Chicken Bites, a frozen food kit that lets fans of the popular YouTube series Hot Ones recreate its infamous challenge…
The New York Times announced this morning that it was seeking volunteers to beta test its newest experiment, an app called New York Times Audio, which will function as a clearinghouse for all the audio products under The Times’ banner, including its podcasts, read-aloud journalism, Audm-produced pieces and more. The app will also feature audio…
Once the archetypal newsletter-centric publisher, theSkimm today announced its latest plans to evolve beyond email. The publisher is launching its third podcast, a free, weekly product called Pop Cultured, which will release 30-minute episodes every Tuesday that offer a nuanced exploration of the buzziest pop culture items of the week. Helmed by veteran producer Bridget…
Gambling has enjoyed a handsome makeover in recent years–and marketers have taken notice of it. In the three years since a Supreme Court ruling struck down a federal law prohibiting sports betting, sports publishers–including Barstool Sports, Sports Illustrated and Gannett–have inked multiyear partnerships with casino operators and sportsbooks. Brands and the media buyers that represent…
The New York Times’ Instagram account now has nearly 14 million followers, but 10 years ago it was little more than a glint in the eye of Simone S. Oliver, then a journalist at The Times’ Style section. Along with a cadre of other reporters, Oliver helped submit the 90-page innovation report that urged The…
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