Sports business publisher FOS, recently rebranded from Front Office Sports, is working with the investment app Public to underwrite the cost of its newly launched subscription product, Insights, for any college student with a “.edu” email address. College students who sign up for the promotion get Insights free for one year, as well as $10…
In the fight for media budgets, publishers are getting more creative and in some cases that means getting into bed with competitors. Bustle Digital Group together with Trusted Media Brands has created a campaign for Italian food products Bertolli, including a recipe club designed to appeal to the separate publishers’ two different audiences. The campaign…
As the deprecation of third-party cookies nears, publishers, advertisers and tech companies have been forced to figure out what the new fundamentals of digital advertising, such as audience targeting and ad serving, will look like in the aftermath. In the midst of industrywide indecision, the frontrunner to replace the once-ubiquitous cookie is the Unified ID…
The ability to subscribe to Revue newsletters directly via Twitter profiles was rolled out to all Twitter users worldwide this week, on Android, iOS and the web. Twitter acquired newsletter publishing platform Revue in January, allowing it to continue to run as a stand-alone service. The two platforms began testing their integration last month, saying…
Last August, the industry watchdog Check My Ads, in partnership with data supply researcher Zach Edwards, uncovered evidence that unscrupulous publishers had discovered a way to circumvent blocklists. Called “dark pool sales houses,” the strategy involves a ring of publishers acting in concert to take advantage of the lax regulation governing ad exchanges. Since identifying…
What’s for dinner? A new partnership between Meredith Corporation and Walmart wants to make answering that question easier than ever. The two companies announced a partnership this morning pairing the culinary acumen and consumer insights of Meredith with the convenience and reach of Walmart to make meal-planning and grocery shopping simpler than ever. The financial…
Bloomberg Media announced in an internal memo this morning that it has hired Colm Murphy as its new global head of strategy, a role that takes effect next Monday. Murphy comes to Bloomberg Media from The&Partnership and its sister media agency, m/SIX, where he served as chief strategy officer. He is filling a position that…
Fashion titan Vogue is hosting the official red carpet livestream for industry spectacle the Met Gala, Sept. 13 at 5:30 p.m. ET. This year, to raise money for the Costume Institute at the Metropolitan Museum of Art, the dress code and theme is American Independence. Automaker Audi and tequila brand Don Julio are sponsoring the…
Sports Illustrated launched its gambling product, SI Sportsbook, in Colo. this morning, in partnership with 888, a U.K.-based online betting and gaming company with 27 years of operating experience. The publisher plans to launch SI Sportsbook in New Jersey, Iowa and Indiana in the next few months, before expanding to 13-15 legal jurisdictions in the…
The commenting software OpenWeb announced Monday that it would be removing a total of 50 domains from its network, citing their failure to meet its publishing standards. The company declined to name the specific sites it was removing, but they fall broadly into the categories of clickbait, celebrity entertainment, politics and medicine, according to co-founder…
The latest publisher riding the SPAC train is business-focused title Forbes, which announced it’s going public today in a bid to turbocharge its digital transformation. Top line Forbes Global Media Holdings Inc. is merging with special purpose acquisition company Magnum Opus Acquisition Limited. The transaction is expected to close in later this year or early…
Axel Springer announced this morning that it will acquire Politico, as well as the remaining 50% share of its current joint venture Politico Europe and the tech news website Protocol, which launched in February 2020. The financial specifics of the deal were not disclosed, but The Wall Street Journal has reported that sources close to…
The days of mailing in cereal box tops for a toy are long gone. But the sweepstakes concept is very much still alive. Group Nine Media has continued to remix the sweepstakes idea with its Box’d series, launching a new sustainability campaign with the slogan “Protect Our Beaches.” As part of the sweepstakes, Group Nine…
Vox Media announced this morning it has acquired Punch, a James Beard-award-winning spirits and cocktail publisher created in 2013. The financial terms of the deal were not disclosed. Punch will remain an independent editorial brand within Eater, the Vox Media title covering food and restaurant culture. Its seven staff, including editor-in-chief Talia Baiocchi, will stay…
Last week, German ad-blocker Eyeo announced it wants to block your ads and serve them too. The company launched a demand-side platform Trestle, allowing ad-buyers to purchase inventory to reach people who use Eyeo’s ad blockers to block ads. The DSP makes it easier for agencies to plug directly into the demand generated from Eyeo’s…
Twitter acquired newsletter publishing platform Revue in January, allowing it to continue to run as a stand-alone service, and the two companies began testing a way to integrate their respective platforms Thursday. Revue said in a tweet that all of its creators can begin enabling people to subscribe to their Revue newsletters directly via their…
Vox Media announced today that it has hired Eric Karp, formerly the svp of global brand licensing at BuzzFeed, as its new svp, brand licensing, an appointment that signals the growing product licensing ambitions of Vox Media. In his new role Karp will oversee the strategy, operations, profit and loss of Vox Media’s nascent product…
Facebook Bulletin, the platform for independent writers that rolled out in late June, is getting a local touch. Facebook vice president of global news partnerships Campbell Brown said in a blog post Thursday that the social network teamed up with the International Center for Journalists and the National Association of Hispanic Journalists to choose 25…
As the importance of subscription revenue continues to grow, some media companies are taking steps to ensure their internal structures better reflect their evolving business model. The moves are designed to drive efficiencies in both their advertising and subscriptions efforts, but such realignments can be fraught with personnel challenges. To navigate that transition, in the…
For publishers planning to bring back in-person events this fall, the delta variant has posed an unwelcome hurdle. Group Nine brand Thrillist announced its return to in-person events this morning with a new franchise, the Thrillist Block Party, a celebration of local culture and commerce that will kick off with an outdoor festival in Manhattan’s…
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