A new partnership between the Claima Stories podcast and graphic design service 99designs by Vistaprint wants to help BIPOC-led creative small businesses recover from the pandemic and grow. Claima Stories, a podcast co-created by Bimma Williams, BJ Frogozo and Adrian Anaya to share stories about BIPOC youth in the sneaker and creative industries, will select…
In this fun, informative, and optimistic episode of Ad Chatter, Dan Goldgeier speaks with featured guest, Deborah Morrison, Ph.D. Morrison is the Carolyn Silva Chambers Distinguished Professor of Advertising at the University of Oregon. She’s also hard at work finishing her new book, Brave Work in the Age of Climate Change. Her book takes one […]
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As a brand, knowing when to enter the cultural conversation is an art. And, as we reported, “Ocean Spray had the foresight to let the meme play out organically and refrained from jumping in on the action too soon” on TikTok. Bryna Corcoran, director of social at Lyft, and Adweek contributor Jeremy Schumann join us…
How do you send digital files that are too large for email? Specifically, which provider do you use? Dropbox? Dropsend? Sharefile? WeTransfer? One of these tech companies is an impressive marketer with a full suite of tools for creative people. One of these companies believes in the power of brand, art, story to separate it […]
The post How To Humanize A Technology Offering with Exceptional Brand Story and Brand Identity appeared first on Adpulp.
It’s no secret that the podcast advertising market is exploding. Brands like Spotify have made massive investments in the space this year, and market research company Forrester reports a 52% year-over-year growth. In a new report, Forrester examined how podcast advertising is still an emerging field, with room to improve in measurement and targeting capabilities….
All episodes of Ad Chatter are now available on: Apple Podcasts Spotify Stitcher Amazon Music Listen Notes Deezer Podchaser Podcast Addict Plastics Do Pile Up “One word, Benjamin—plastics.” That line from The Graduate has replayed in my head hundreds of times over the years. The friend of the […]
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Ben & Jerry’s has partnered with Vox to create a podcast that will examine America’s history of systematic racism- and how the injustices of slavery continue to affect Black Americans today. With America facing a reckoning on racial inequality in the wake of George Floyd’s killing by Minneapolis police, the politically outspoken ice cream brand…
Similar to how the Interactive Advertising Bureau handled NewFronts this year, the sixth annual IAB Podcast Upfront event is also going virtual amid the pandemic. Dozens of entertainment brands are expected to participate in the event scheduled for Sept. 9-11, with returning presenters including Authentic, ESPN, iHeartRadio, Meredith Corp., Midroll Media, NPR, Westwood One and…
Spotify has made headlines with podcast news. After creating a partnership with the Obamas’ production company Higher Ground last year, the audio streaming service announced it will exclusively host former first lady Michelle Obama’s podcast, debuting later this month. This comes after a deal with Omnicom Media Group that gives it first-listen rights for ads…
Podcast ad revenue is expected to increase 14.7% this year, about half as much as previously predicted, according to the latest forecast from the Interactive Advertising Bureau. The IAB initially projected in March, when the Covid-19 pandemic had just begun to spread in the U.S., that podcast advertising would grow by 29.6% this year. Prior…
Pandora is giving podcast hosts more data on who is listening to their shows as it races with Spotify and Apple for control of the podcasting space. The SiriusXM-owned streaming service will now offer stats like where listeners live, how long they tune in to each episode, and the number of thumbs up and down…
In a world of reduced commuting, audio platforms have seen listenership drop off during the pandemic. But like every business, audio services have had to come up with new ways to reach audiences and advertisers. Claire Fanning, vp of ad product strategy at Pandora joins executive editor Stephanie Paterik for a look at how the…
As the coronavirus pandemic shortens the commutes of most office workers to a matter of steps, the podcasts that would otherwise fill stretches of subway or car-bound boredom are suffering. Data from measurement firm Podtrac shows audience growth for titles across the board dropped by about 15% through most of March–2% the first full week…
Seth Godin is a bestselling author and entrepreneur. He also runs an online course that helps marketers learn by doing, which has resonated with many industry professionals over the years. Godin joined us on a bonus episode of Adweek’s Yeah, That’s Probably an Ad podcast to talk about how marketers can do their jobs better….
How do you get sports fans into the game without actually putting them on the field? That question was already on Julian Duncan’s mind before fears about the coronavirus prompted athletic leagues to suspend games and play in empty arenas. The CMO of the NFL’s Jacksonville Jaguars joined us for an episode of Top of…
Spotify turned heads when it announced Wednesday that it acquired The Ringer, Bill Simmons’ popular podcast network for sports and culture fans. We sat down with Danielle Lee, Spotify’s global vp of partner solutions, within hours of the news to talk about why the streaming service is pushing far beyond music. “We are doubling down…
The Ringer’s Bill Simmons is taking his talents–and his 90-person staff–to Spotify. The music streaming service today announced that it has picked up The Ringer, the sports and culture site Simmons started in 2016. Terms of the deal were not disclosed. The acquisition comes on the heels of Spotify aggressively gobbling up podcasting companies Gimlet…
We’re on the road to the Super Bowl–with 60-second ads and political ads to come. And fewer ads means more pressure for returning and new players to make a splash. On this week’s podcast, creative and innovation editor David Griner is joined by senior editor Nicole Ortiz, deputy brands editor Diana Pearl and emerging tech…
Among the best ads of 2019, there were spots that made us go “aww” or “heck yeah!” Some made a lot of noise, while others were purely visual, like Ikea using its products to recreate famous living rooms from beloved TV shows. In this week’s episode of Yeah, That’s Probably an Ad, co-hosts David Griner…
If it feels like the world of podcasts has become bafflingly large, that’s probably because it has. This year, an estimated 14 million more Americans–a 23% increase over 2018–became weekly podcast listeners, and the industry reached a milestone moment as 51% of Americans said they’ve listened to podcasts, according to Edison Research’s annual “Infinite Dial”…
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