Hasta La Creative!

Crown Media Holdings, ABC Family and Nickelodeon Group are among companies that are highlighting original series in upfront presentations, so called because they promote the fall season.

All right, it's been done before, but not for a while: Nickelodeon is partnering with the ever-embattled U.S. Postal Service to promote its long-running children's series SpongeBob SquarePants, in which a member of the order dictyoceratida opts for business casual dress to spend time with a slow-witted echinoderm and a squirrel of incredibly advanced brain function with a penchant for scuba diving.

The show's hero will appear in mailbox form on street corners around the country, and postage-paid SpongeBob postcards will be available gratis at about 25,000 post offices. If you want to see a MailPants yourself, you'll need to travel to Atlanta; Boston; Charlotte, N.C.; Chicago; Dallas; Hollywood and Orlando, Fla.; Kirkwood, Mo.; Los Angeles; Miami; New York; Philadelphia; or Washington. So really, you have no excuse.

Nick has a series of videos on the letter-writing process that ties into the campaign as well as printable stationery; the whole shebang is in effect through the month of SpongeBob-related Lego and stuffed-animal buying, formerly known as December. So, by the time the last MailPants disappears on Jan. 5, you may actually have convinced your kid to write that thank you note to Nana.

Better ratings at the children’s network raised revenue, as did streaming services like Amazon and Hulu.

In resisting calls to ban ads for nutritionally questionable food, Nickelodeon argued that its job was children’s entertainment, not nutrition.

We are bound to see a lot of kids troop to the nearest Burger King outlet and it will not be surprising if a large part of those kids are Nickelodeon fans. Why? Well for one thing, Burger King will be selecting 25 winners who will go to Los Angeles to watch the 22nd Annual Kids Choice Awards. The contest will be up to January 28 only.

“Burger King Corp. has partnered with Nickelodeon on its Kids’ Choice Awards for the past 10 years, but the number of prizes being awarded makes this sweepstakes like nothing we’ve ever done,” says Cindy Syracuse, senior director, cultural marketing, Burger King Corp. “With the hottest stars under one roof, Nickelodeon’s Kids’ Choice Awards are a kid favorite, so we know parents will relish in the opportunity to win a once-in-a-lifetime trip for their family.”

(Source) QSR